ENTI's MusicMatrix Announces Offer Details for Celebrity Spokesperson
09 Julho 2010 - 3:30PM
Marketwired
Encounter Technologies, Inc. (PINKSHEETS: ENTI) announces detailed
information regarding its offer to a celebrity spokesperson for its
MUSICMATRIX.COM. The website and its unique, highly interactive,
subscription based model is currently sweeping the nation via DISH
network campaign with a significant correlative usage/subscription
the last two weeks.
"The timing on the celebrity spokesperson announcement works
very well for everything we've done on the national front in
marketing to our target demographic," states CEO Rick Dibiase. "Our
strategy here has been to ensure an effective, 'sticky' ad campaign
with the DISH run and then to implement the celebrity spokesperson
to increase campaign momentum. We are confident we will have a
positive response from the artist's representation which will
strengthen the MusicMatrix brand exponentially. Negotiations to
this point have been mutually agreeable and we've submitted a firm
offer based on talking points, for final signature."
The offer is an upfront spokesperson fee with an incentive plan
in place to ensure maximum Artist exposure in line with the
MusicMatrix brand and overall campaign efficacy. Under the
Agreement, the artist will be committing to Commercial filming in
line with our ad campaign to hit 44 million households for at least
the first 6 months, multiple broadcasts via Social Networks such as
MySpace, Facebook and Twitter. The artist will also partake in
Radio interviews, Live Chats and associate himself/herself with our
logo and weblinks, email lists and would be assigning likeness
rights to MusicMatrix for the duration of the campaign.
"The exciting part about this is that the artist will most
likely be the first of many in a series of celebrity spokespeople.
MusicMatrix is about music for everyone. We feel our first choice
will have quite the 'wow' factor and we look forward to continuing
the campaign with some of today's hottest artists from every
popular genre to attract a wider fan/user base for the site,"
states Dibiase.
About MusicMatrix.com
On MusicMatrix.com, users are able to participate in music video
editing competitions in order to win prizes and recognition.
Encounter Technologies, Inc. (ENTI) has developed a cutting edge,
innovative and simple to use platform for MusicMatrix.com which
facilitates the video uploading, editing, sharing and viewing
experiences. By creating an environment which rewards both
innovation and creativity, users are given the incentive to
implement their own unique online marketing campaigns in order to
expose a particular artist or song to populations and demographics
not typically reached through standard mass campaigns.
About Encounter Technologies (ENTI)
Encounter Technologies, Inc. provides end-to-end technology and
online marketing services, including design, build, hosting and
online marketing support. We specialize in social media, video
technology and online entertainment web solutions. Encounter
Technologies, Inc. utilizes pre-built applications to provide the
platforms in which to base solutions for businesses looking to
utilize video technology to increase online collaboration and
interaction. Our goal is to provide our clients with the best
methods to increase user value and achieve desired business
results. Simply put, Encounter Technologies, Inc. transforms ideas
into revenues. For more information about Encounter Technologies,
Inc. visit www.encountertech.com.
This press release contains "forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended and such forward-looking statements are made pursuant to
the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. You are cautioned that such statements are
subject to a multitude of risks and uncertainties that could cause
future circumstances, events or results to differ materially from
those projected in the forward-looking statements as a result of
various factors and other risks. You should consider these factors
in evaluating the forward-looking statements included herein, and
not place under reliance on such statements. The forward-looking
statements in this release are made as of the date hereof and
Encounter Technologies, Inc. under take no obligation to update
such statements.
Contact: Sheri Cook Marketing Representative Encounter
Technologies, Inc. press@encountertech.com
Encounter Technologies (CE) (USOTC:ENTI)
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