ENTI Encounter Technologies Inc (CE)

Encounter Technologies, Inc. (PINKSHEETS: ENTI) CEO Rick Dibiase is pleased to announce that ENTI's music video wunderkind, www.MusicMatrix.com, has finalized an agreement through their relationship with Medianet with the third-largest recorded music business and third-largest music publishing business on the planet, to sell and feature select material toward additional content and potential revenues.

Music Matrix considers this a big win. The new agreement is with a global leader in national and international content. "It's not just a label, but a home to some of the best-known labels in the recorded music industry," states Dibiase. In addition to its U.S. labels, the music company operates through numerous affiliates and licensees in more than 50 countries. "We see a good opportunity in harvesting a progressive relationship with the group which features an artist services business, offering artist management, merchandising, touring, fan clubs, VIP ticketing, sponsorships and brand endorsements, and numerous third-party solutions that facilitate the sale of music-based content directly to consumers. I feel this would be great fodder for tie-ins down the road for MusicMatrix." The company's primary music publishing business is one of the world's leading music publishers, with a catalog of more than one million songs from more than 65,000 songwriters.

MusicMatrix currently features a highly interactive platform which allows the user to upload, edit and share music videos. The deal furthers the company's capabilities to capture revenue through the e-commerce platform on the site, receiving a percentage of sales for each and every mp3 and music video that is purchased on MusicMatrix. As well, the expanded content offerings should prove attractive to users with the ability to play with videos from today's hottest stars and the industry's respected legends alike. This, in turn, the company feels will increase its potential to gain premium subscribers.

"This is a tremendous success for MusicMatrix and ENTI executives, partners and shareholders," states Dibiase. "It's great because it's demonstrative of the site's capacity to be ever-evolving. It's important for shareholders to recognize the tremendous headway we've made in these developmental stages, with the ability to secure revenues alongside additional updates and features all the while, including ancillary components such as the MusicMatrix iphone app."

Digital Music sales were more than $2.9 billion last year and continue to increase. As legislature continues to tighten against piracy, those numbers are predicted to increase exponentially over the next few years, with digital music sales overall surpassing CD sales by 2011, conservatively.

MusicMatrix will continue to expand its catalog and video editing capabilities as it nears announcement of the company's celebrity spokesperson in line with the MusicMatrix national Dish Network campaign.

Don't forget to tune in tomorrow for Encounter Technologies weekly recap. This week's call will address the latest news for MusicMatrix.com. The new call update will be available at 10:00am EDT on Friday, July 23rd, 2010. The call can easily be accessed by dialing the toll-free number, 800-642-1687, in the US and Canada or 706-645-9291 for international calls. Simply dial in the new conference code, 78255017, when prompted. The Call-In Update is conducted by Sheri Cook, Marketing Representative for Encounter Technologies, Inc. The message can be accessed for one week, and a new message will be updated each Friday at 10:00am EDT with a new conference code.

About MusicMatrix.com On MusicMatrix.com, users are able to participate in music video editing competitions in order to win prizes and recognition. Encounter Technologies, Inc. (PINKSHEETS: ENTI) has developed a cutting edge, innovative and simple to use platform for MusicMatrix.com which facilitates the video uploading, editing, sharing and viewing experiences. By creating an environment which rewards both innovation and creativity, users are given the incentive to implement their own unique online marketing campaigns in order to expose a particular artist or song to populations and demographics not typically reached through standard mass campaigns.

About Encounter Technologies (PINKSHEETS: ENTI)

Encounter Technologies, Inc. provides end-to-end technology and online marketing services, including design, build, hosting and online marketing support. We specialize in social media, video technology and online entertainment web solutions. Encounter Technologies, Inc. utilizes pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. Our goal is to provide our clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc. visit www.encountertech.com.

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements as a result of various factors and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place under reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.

Contact: Sheri Cook Marketing Representative Encounter Technologies, Inc. press@encountertech.com