ENTI Encounter Technologies Inc (CE)

Encounter Technologies, Inc. (PINKSHEETS: ENTI) CEO, Rick Dibiase, announces today that MusicMatrix (www.MusicMatrix.com) has entered discussions with various music labels to bring a concert streaming to the dynamic, interactive music lover's hub. "Streaming live concerts and featuring selected pre-recorded performances is something we've considered since inception," states Dibiase. "This is a highly desirable, cost-effective means of achieving additional revenues while bringing concerts to worldwide audiences."

The new MusicMatrix feature would have the company utilizing regional crews and equipment to setup on location streaming concert events live to MusicMatrix online with a seamless integration to iPhone and iPad; thereafter, the hottest concerts as well as indie up-and-comers can then be watched over and over on the site for a small fee.

Labels are attracted to the concept of streaming because of the powerful ancillary revenue boost it provides. It helps create new fans and advocates of the featured brand and supports increased purchases of singles, albums and merchandise. "Further, it's reciprocal," says Dibiase. "The more they watch the concerts, the more familiar they become with artists and their music, which translates to more prospective subscribers of MusicMatrix and increased use of its features."

ENTI feels it has completed analysis toward overall feasibility and launched discussions with label partners accordingly. "We already have relationships with some of the largest music companies in the world and we'll be talking to smaller labels as well, in line with setting up or contracting larger servers for high bandwidth capabilities. A streaming concert can easily take in some impressive numbers for the site if you look at the stats. Let's say you take a conservative statistic saying that only 10% of people would pay for an online service. Then take a recent event, a live streaming free concert featuring U2, which garnered 1.3 million viewers and say it cost $9.99 to view. You've got, statistically, 130,000 viewers at $9.99 ppv, resulting in gross revenues in one night of $1,298,700. You can see that even a nominal $4.99 ppv would be rather satisfactory," states Dibiase. "At the same time, you've allowed audiences that can't make the concert due to scheduling conflicts, can't afford the concert ticket, get a ticket to a sold-out show, or living overseas, to participate in a show and be a part of the universal connection that live concerts provide."

About MusicMatrix.com On MusicMatrix.com, users are able to participate in music video editing competitions in order to win prizes and recognition. Encounter Technologies, Inc. (PINKSHEETS: ENTI) has developed a cutting edge, innovative and simple to use platform for MusicMatrix.com which facilitates the video uploading, editing, sharing and viewing experiences. By creating an environment which rewards both innovation and creativity, users are given the incentive to implement their own unique online marketing campaigns in order to expose a particular artist or song to populations and demographics not typically reached through standard mass campaigns.

About Encounter Technologies (PINKSHEETS: ENTI)

Encounter Technologies, Inc. provides end-to-end technology and online marketing services, including design, build, hosting and online marketing support. We specialize in social media, video technology and online entertainment web solutions. Encounter Technologies, Inc. utilizes pre-built applications to provide the platforms in which to base solutions for businesses looking to utilize video technology to increase online collaboration and interaction. Our goal is to provide our clients with the best methods to increase user value and achieve desired business results. Simply put, Encounter Technologies, Inc. transforms ideas into revenues. For more information about Encounter Technologies, Inc. visit www.encountertech.com.

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements as a result of various factors and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place under reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Encounter Technologies, Inc. under take no obligation to update such statements.

Contact: Sheri Cook Marketing Representative Encounter Technologies, Inc. press@encountertech.com