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Paw4mance® Pet Products International Inc. (OTC Pink:PAWP) (The Company) is pleased to announce the appointment of Joey Villani to head the company's operation as President and CEO.

Mr. Villani will head the company's operations from the newly announced US headquarters, with Mr. Dos Santos's assistance as the appointed Secretary of the Company and President of the Canadian subsidiary, a team that will undoubtedly take the Company to the next level, expanding and developing the Company as an international enterprise in a billion dollar industry.

Mr. Villani's life in pet care and grooming began when he was only nine. Invited to lend a hand by salon owner and family friend, John Nash, Joey brushed a sheepdog named Cecilia and so began an unbelievable career. 

After years as an instructor for Nash's renowned grooming schools, Joey began to open his own salons. In 1998, he purchased the Nash Academy in New Jersey, which he owned and operated for ten years.

Now a well-known pet industry speaker and judge, Joey has been nominated four times for the Cardinal Crystal Award for his outstanding achievements, and three times for Grooming Contest Judge of the Year. He has been enthusiastically involved with Intergroom International for 26 years, and has been instrumental in expanding the organization's reach into Belgium, Italy, and France. He is one of the original members of the International Judges Association and serves as Ring Master and Core Judge.

His outgoing nature and unforgettable charisma have made Joey a natural television personality, with appearances on The Today Show, Good Morning America, Good Day NY, and Animal Planet's Dogs 101 and Groomer Has it. 

Joey has contributed to the development of the Nash Canine Reference and the Groomers Reference, the first online, all-breed, encyclopedic resource created specifically for pet care professionals. In his continuing efforts to provide excellent grooming and pet care training, Joey is working with the Nash Team to create an International Educational Consortium of Pet Grooming & Styling Schools. The Consortium aims to standardize education and terminology for all students aspiring to become bathers, groomers and stylists, to increase professionalism in the pet care industry, and to provide a uniform curriculum utilizing the Nash systems and methodology.  

Today, Joey continues to innovate and explore new dimensions in the pet care and grooming industry. In early 2009, Joey became part of the Animal Radio on-air staff where he is known as "The Dogfather."

The Company thanks Mr. Dos Santos for his effort in revitalizing the Company's Canadian operation and Mr. Villani looks forward to build the Company with his help to a successful international enterprise.

The Company plans an accelerated expansion across the United States and will look to enter other world markets in the future.

The Company's Business:

Paw4mance® Pet Products International Inc., through its subsidiary, distributes treats, toys, accessories and hygiene products. Paw4mance® was founded in 1993, to develop and distribute a naturally preserved (chemical free) holistic high end kibble free of artificial flavours, colourings, and purposely added fillers that offers superior value than current brands on the market. Originally based in Ontario Canada, 2011 marks the Company's expansion into the United States as well as other key markets. Currently, the Paw4mance® umbrella contains and operates the following brands: Paw4mance® holistic pet food (available in Canada) and the soon to be released MOJO® brand of holistic pet products. With several brands, products and services currently in development, the Company is striving to position itself as a global leader in the Pet food and pet services industry.

Visit us at: www.paw4mance.ca

The Company trades on the OTC Pink tier of the OTC market. Investors can find Real-time quotes and market Information for the Company on: http://www.otcmarkets.com/stock/PAWP/quote

Forward–Looking Statements

Certain statements contained in the press release above are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. The Company cannot guarantee its future results, levels of activity, performance or achievements. The Company disclaims any obligation or intention to update any forward-looking statement.

CONTACT: Paw4mance(R) Pet Products International Inc.
         Dennis dos Santos, President Canadian Subsidiary
         416 665-7297
         info@paw4mance.com,
         www.paw4mance.ca
         twitter: paw4mance pet @paw4manceP