Market Pulse Breaking News Alert for Monday, February 1, 2010: ICPA -- IC Places Taps Industry Leader, Ooyala for Customized On-
01 Fevereiro 2010 - 11:30AM
Marketwired
Market Pulse News Alert for this AM, Stocks to Watch are: IC
Places, Inc. (OTCBB: ICPA), Netflix Inc. (NASDAQ: NFLX), Health
Discovery Corp. (OTCBB: HDVY) and SIRIUS XM Radio Inc. (NASDAQ:
SIRI).
Investors need to be watching IC Places, Inc. (OTCBB: ICPA) this
AM! IC Places is engaged in the ownership and operation of a
network of city-based websites for use by business and vacation
travelers as well as local individuals. The company's websites
provide local information about hotels, restaurant dining, golf
courses, discount event tickets, discount car rentals, discount
airfare, and attraction tickets, providing up to the minute
information, delivered through an emotionally rich media
experience. IC Places owns and operates 350 US City Websites. IC
Places is different from other social networking and reference
sites because each of their city sites is a virtual portal to the
entire community. Most social networking sites are built for one
demographic, i.e. college kids, retirees, or perhaps business
owners. IC Places provides users with the ability to conduct
business with a local company and plan their weekend social
activities all at the same time with the help of an easy to use,
user-friendly interface. IC Places offers tools and expertise to
advertisers that combine the quality and power of Flash video,
interactive features, the ability to update their information and
add special events immediately and as frequently as desired. The IC
Places websites also incorporate the most comprehensive online
tracking and reporting capabilities. This dramatically enhances the
impact and effectiveness of any ad campaign. Any business
advertising with IC Places will continually experience a memorable
advertising campaign exhibiting efficiency.
www.icPlaces.com/Orlando is the perfect example of how IC Places
can revolutionize working and playing in a city. To build on the
sense of community, each section of each city site has its own
online TV Channel that encourages the locals to become Citizen
Journalists. The worldwide army of Citizen Journalist is estimated
to be at 136.5 million according to a 2007 article by eMarketer,
and is expected to grow to 237.7 million by 2011. IC Places works
with movie studios, promoting movie screenings in cities around the
US and creating National online promotional campaigns. IC Places
also produces original video shows. The popularity of these shows
has grown to the point that other websites have signed distribution
pacts to run episodes on their networks. These distribution pacts
attract millions of potential new viewers to the shows every week
and are a source of revenues through post, pre-roll and in-show
advertising. One such agreement was signed in January with MEVIO,
Inc. MEVIO hosts networks of personality-driven episodic
entertainment. The company was co-founded by Adam Curry and Ron
Bloom, and is guided by an A-list of venture capital and thought
leadership, including the investors that brought you Google. Two of
the main sources of IC Places revenue come from Local Online
Advertising Sales and Online Travel Services. These are two of the
Internet's fastest growing sectors. ICPA's top 16 competitors had
estimated revenues of over $68.5 trillion, (based on March 2007
Reuters Estimates). Though no other group of local city based
websites offers Video Classified Advertising, Plain Online
Classified Advertising is booming. Yellow pages are projected to
double to $31.1 billion worldwide in 2010 from $15.7 billion in
2005, according to the research firm Kelsey Group. U.S. online
advertising revenue grew 26 percent year on year to a record $4.9
billion in the first quarter of 2007, according to the Interactive
Advertising Bureau and PricewaterhouseCoopers. The continued growth
of online ad revenues clearly illustrates marketers' increased
comfort with the extraordinary vitality and accountability of this
medium. IC Places is poised to become a significant player in the
entertainment, travel and online advertising industries! ICPA just
had excellent news out in a press release after Friday's bell
announcing that it taps industry leader, Ooyala for customized
on-demand and live-stream video delivery system for its 350 city
sites! Investors should be watching this one closely!
IC Places, Inc. (OTCBB: ICPA) is pleased to announce its
collaboration with Ooyala to provide a customized video experience
for the IC Places Network of City Websites. IC Places' technicians
worked with Ooyala's teams to create a customized player that fits
with IC Places' look and feel. With the new player, IC Places'
visitors now have instant access to rich collections of videos
related to the various cities the company serves.
Going Live:
Video players across the IC Places network offer on-demand and
live-streaming functionality, as well as the ability to virally
distribute IC Places Shows to over 50 countries, worldwide,
extending show reach beyond the Company's websites. Through the
live-streaming feature, IC Places can now broadcast several
different live events over its network throughout various cities
simultaneously.
"After having signed advertising agreements with Tremor Media
and ScanScout, it was imperative that we offer the fastest, highest
quality and most consistent delivery of video to our sites," said
Steve Samblis, President of IC Places, Inc. "We tested several
other platforms and Ooyala clearly offered the most advanced
technology. Their hands-on approach was a deciding factor for me. I
worked with the Company's founders, mapping out our site's needs.
Once a clear path was in place, Ooyala's professional services
teams provided guidance throughout our entire deployment. Their
excellence and dedication made it obvious that Ooyala was the only
choice when deciding upon a video player and content delivery
solution."
About IC Places: (http://www.icplaces.com)
IC Places owns and operates 350 US city websites. Each IC Places
city website offers a virtual keyhole view of life in each
community. Every unique aspect of a city's social, business, and
cultural life is available right at each city's IC Places homepage.
IC Places provides the entire community a place to talk, do
business and get connected. Businesses are given amazing tools to
tell their stories in the best way possible and visitors get
unfettered access to businesses, events and people in each city. To
see one of the IC Places city sites in action visit
http://www.icplaces.com/orlando.
IC Places produces several popular weekly video shows watched by
millions of people each month through the company's websites and
its distribution partners. These shows include The Instant Movie
Review, Instant DVD Review, Cooking for Bachelors, 1st Look and IC
Sports.
About Ooyala:
Ooyala was founded in early 2007 by three former Google leaders.
The Company is a video technology company providing a comprehensive
software platform for the delivery, management, and monetization of
high quality online video content. Its innovative analytics engine
and monetization server allow video content owners to drive revenue
by maximizing the value of their content. Ooyala has over 500
customers, including 150 global media and enterprise customers such
as Warner Brothers, Fremantle, Armani, Dell and Electronic
Arts.
Stocks in the news and acting well as of late include: Netflix
Inc. (NASDAQ: NFLX), Health Discovery Corp. (OTCBB: HDVY) and
SIRIUS XM Radio Inc. (NASDAQ: SIRI).
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