INDR Indie Ranch Media Inc (CE)

Indie Ranch Media, Inc. (the "Company"), (PINKSHEETS: INDR) announced that the recent changes in the radio industry mean opportunity for its wholly owned subsidiary NetMix Broadcasting Network. Specifically, NetMix believes it has the potential to aim for a quality piece of this large market. In contrast to falling on-air revenues, off-air revenue -- which includes internet radio -- was up 7% to $1.8 billion and is on pace to approach $2 billion in 2009, writes MediaBuyerPlanner.

"Listening to internet radio streams will continue to have explosive growth. We are now projecting almost 150 million overall weekly listeners to this medium by 2010. As terrestrial radio continues to develop custom internet channels and successfully markets its main channel streams, our forecast is for these terrestrial radio simulcasts to become a larger part of all internet listening growing from about 20% of all internet listening in 2006 to 40% by 2020." -- (Bridge Ratings Feb. 21, 2007). Internet radio will generate ad revenues of $19.7 billion in 2020, equal to those of terrestrial radio in 2006, according to a Bridge Ratings press release issued in August 2007.

To compare the potential markets for radio listeners, several distribution methods should be considered. The first of these is satellite radio, a subscription based revenue model, which began with momentum and publicity that traditional broadcast radio could only envy: high-profile deals with former radio mainstays such as Howard Stern and major league baseball, the allure of hundreds of channels offering niches and genres no longer heard on the airwaves, a lot of it commercial-free, and access to potentially millions of new customers through agreements with auto manufacturers to put satellite-radio receivers in their vehicles. But barely seven years after the service's introduction, the industry consists of one independent, publicly traded company and had to turn to a satellite-TV operator, Liberty Media, for a capital infusion to avoid bankruptcy. The primary causes for the lack of support for this medium has been shown to be that listeners were not willing to pay monthly fees to listen to the "same old stuff." In fact listeners will pay subscription fees for unique or personalized local content but the satellite stations did not provide that type of content.

Terrestrial Broadcast radio still has mammoth headaches. Major loss of advertising revenue, competition from personal music devices and the Internet, declining listenership among younger audiences continue to fail to support the high cost of this type of audio broadcasting.

Long term, the Internet will supplant both terrestrial and Internet broadcasting venues. After years of fighting over issues such as royalties for music played on Internet stations, listening and advertising support are finally growing. The numbers are very strong for streaming audio and now the task is to monetize it. Furthermore, when cars come equipped with WiFi, WiMax or some similar wireless Internet technology, those streams will be available in-vehicle just as traditional broadcast radio is now.

NetMix Broadcasting differentiates themselves from other Internet broadcasters by offering unique content only available on NetMix.fm Channels or their subsidiaries. Additionally, NetMix uses their own proprietary broadcasting software which allows them to schedule and track advertising similar to terrestrial stations thus expanding their revenue potential with audit capability. These features combined with the NetMix BlueShift Technology for live streaming from anywhere makes the NetMix model appealing to both listeners and advertisers and gives NetMix a competitive advantage in pursuit of the Internet radio market.

INDIE RANCH MEDIA, INC.

Indie Ranch Media is an incubator dedicated to developing, supporting and launching Internet-based media ventures and technologies. The Company's focus is on combining strategy, ideas, and execution with the culture of entrepreneurial spirit to develop new media products faster, cheaper, and better. The Company is supporting the development of NetMix Broadcasting Network Inc. (www.netmix.fm) and Omni Entertainment Group Inc.(www.omniegi.com).

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

A number of statements contained in this press release are forward-looking statements. These forward-looking statements involve a number of risks and uncertainties, including the sufficiency of existing capital resources, technological changes and uncertainties related to the development of Indie Ranch Media Inc's business model. The actual results Indie Ranch Media Inc. may achieve could differ materially from any forward-looking statements due to such risks and uncertainties.

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For further information please contact: Shareholder Communications Marti Starkenberg www.indranch.com Telephone: 888-280-8978