Momentous Holdings Corp., is referred to herein as “Momentous,”
“MMNT,” “the Company,” “us,” or “we.”
Item 1. Business
Cautionary Note Regarding Forward-Looking Statements
The statements in this section and other sections of this Form
10-K include “forward-looking statements” and involve uncertainties that could significantly impact results. Forward-looking
statements give current expectations or forecasts of future events about the company or our outlook. You can identify forward-looking
statements by the fact they do not relate to historical or current facts and by the use of words such as “believe,”
“expect,” “estimate,” “anticipate,” “will be,” “should,” “plan,”
“project,” “intend,” “could” and similar words or expressions. Examples include, among others,
statements about:
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General industry, market and economic conditions (including consumer spending patterns and preferences) and our expectations
regarding growth in the markets in which we operate;
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Our ability to introduce competitive new products on a timely basis and continue to make investments in product development
and our expectations regarding the effect of new products on our operating results;
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Our realizing the results of our competitive strengths;
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Our continuing to focus on and ability to realize our strategic objectives;
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Our continuing to follow our product approach;
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Our ability to retain, market and grow our existing brands;
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Our ability to protect our intellectual property, including trademarks related to our brands;
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The effects of competition and consolidation in the markets in which we operate;
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The ability of our production capabilities to support our business and operations and our ability to continue to expand our
production capabilities to meet demand;
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Our ability to cultivate our distribution network;
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Application of and changes in applicable laws, regulations and taxes in jurisdictions in which we operate and the impact of
newly enacted laws;
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The availability of financing;
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Our expectations regarding our direct-to-consumer sales and retail stores;
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Our ability to expand our operations by acquisitions and to integrate and realize the benefits of our acquisitions;
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Our plan and ability to exploit Cannabidiol (“CBD”) products;
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Our liquidity and capital needs and ability to meet our liquidity needs; and
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Our operations, financial performance and results of operations.
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Forward-looking statements are based on assumptions and on known
risks and uncertainties. Although we believe we have been prudent in our assumptions, any or all of our forward-looking statements
may prove to be inaccurate, and we can make no guarantees about our future performance. Should known or unknown risks or uncertainties
materialize, or underlying assumptions prove inaccurate, actual results could materially differ from past results and/or those
anticipated, estimated or projected.
We undertake no obligation to provide updates to forward-looking
statements to the public, whether as a result of new information, future events or otherwise. You should, however, consult any
subsequent disclosures we make in our filings with the SEC on Form 10-Q or Form 8-K.
The following is a cautionary discussion of certain risks, uncertainties
and assumptions that we believe are significant to our business. In addition to the factors discussed elsewhere in this report,
the following are some of the important factors that, individually or in the aggregate, we believe could make our actual results
differ materially from those described in any forward- looking statements. It is impossible to predict or identify all such factors
and, as a result, you should not consider the following factors to be a complete discussion of risks, uncertainties and assumptions.
Overview
Momentous is a modern craft beverage company,
founded in 2015, that is based in London, United Kingdom. We design, produce, market and sell handcrafted, award-winning alcohol
beverage products with a portfolio consisting of gin, vodka, bitter aperitif and ready-to-drink cocktails (“RTD”).
Our strategy is to produce premium products
with minimal impact to the environment through the use of modern technology during production. Our methods help us to conserve
energy and reduce water waste whilst delivering what we believe is a superior product. We also focus on environmentally friendly
and recyclable packaging to reduce our carbon footprint. We are also looking to employ carbon offsetting in order to meet our carbon
neutral status target by the end of 2020.
We are developing a portable micro distillery
concept to enable us to have multiple distilleries in other international markets in order to reduce our carbon footprint and also
mitigate potential international trade disputes that may affect our business. The United Kingdom’s (“UK”) planned
departure from the European Union (“EU”) (commonly referred to as “Brexit”) along with potential tariffs
between United States and the EU and UK could potentially be circumvented through production and sales within each respective territory.
To date, our sales strategy has focused
on London and the United Kingdom market, leveraging our management expertise and knowledge of the market. Our sales strategy is
focused on premium bars and restaurants in London particularly where Millennials frequent. According to the 2017-2018 BofA Merrill
Lynch Global Research Survey, Millennials are shifting their alcohol consumption habits away from beer and wine to spirits. The
survey stated that 41% of Millennials now prefer liquor and other spirits as their alcoholic beverage of choice, an increase from
the year-earlier period when the figure was 36%. In addition, in 2018 according to the Distilled Spirits Council of the United
States (DISCUS), sales rose for the eighth consecutive year, driven by Millennials' taste for high-end and super premium spirits.
Our address is 32 Curzon Street, London, W1J 7WS, United Kingdom.
Our telephone number is +44 203 871 3051. Our corporate address is a professional mail forwarding office where physical office
space may be rented on a short-term basis for additional fees. We conduct our business operations, including administrative functions,
production, marketing and sales of low carbon, eco-friendly beverages at our distillery that is based in Tottenham, London in the
United Kingdom.
Our corporate website is: www.vbeverages.com.
Our phone number is +44 203 871
3051. Our fiscal year end is May 31.
Corporate History
We were incorporated as Momentous Holdings
Corp. on May 29, 2015 in the State of Nevada for the purpose of designing, acquiring and developing mobile apps and mobile software
for download by end consumers.
On December 31, 2018, the Company entered
into a Share Exchange Agreement with Andrew Eddy (“Owner”), an individual residing in Great Britain and owner of 100%
of the issued and outstanding capital shares of V Beverages Limited (“V Beverages”), a company organized under the
laws of the United Kingdom (the “Share Exchange Agreement”). V Beverages in turn owns 100% of the issued and outstanding capital shares of MaxChater Ltd. (“MaxChater”),
a company organized under the laws of the United Kingdom, which it acquired on August 1, 2018.
Pursuant to the Share Exchange Agreement, the Company
acquired 100% of the issued and outstanding capital shares of V Beverages (the “Target Shares”). Upon the closing of
the transactions under the Share Exchange Agreement, the Owner transferred the Target Shares to the Company in exchange for 15,750,000
shares of the Company’s common stock, par value $0.001.
Following the acquisition of V Beverages,
we ceased operations of developing mobile apps, the original business of the Company.
The transaction has been accounted for
as a reverse merger, whereby V Beverages is considered to be the accounting acquirer and became a wholly-owned subsidiary
of the Company. In accordance with the accounting treatment for a “reverse merger” or a “reverse acquisition,”
the Company’s historical financial statements prior to the reverse merger were and will be replaced with the historical financial
statements of V Beverages prior to the reverse merger and in all future filings with the U.S. Securities and Exchange Commission
(the “SEC”).
MaxChater is viewed as the predecessor
entity for financial reporting purposes, and Momentous Holdings Corp. is viewed as the successor entity. For purposes of the following
discussion and analysis, we compare the combined results of Momentous Holdings Corp. for the 10 months ended May 31, 2019 to the
results of MaxChater for the two months ended July 31, 2018 and MaxChater for the twelve months ended May 31, 2018.
Market Opportunity
Large and Growing Global and Domestic
Markets
According to the Marketline Global Spirits
Report 2018 - The global spirits market had total revenues of $677.4bn in 2017, representing a compound annual growth rate (CAGR)
of 4.0% between 2013 and 2017.
The United Kingdom spirits market has
shown continued growth with a record 51 million bottles of gin worth almost $1.85 billion sold in 2017, an increase of 27% in
volume (the equivalent of over 9.5 million bottles) compared to 2016.
The 2017 IWSR report predicts that gin
demand in the UK will grow by 37.2% by 2021.
According to Distillery Spirits Council
of the United States (“DISCUS”), the U.S. spirits market had total revenues of $26.2 billion in 2017, representing
more than a 32% increase since 2010. The domestic market share of spirits compared to beer and wine was at a record 36.6% in 2017,
representing more than a 3% gain over beer and wine in terms of market share since 2010.
The market share of “craft”
distillers (defined as any producer that bottles less than 100,000 cases annually) has doubled over the last two years, and is
projected to reach 8% by 2020.
Key Growth Trends that We Target
Millennials – Are generally defined
as individuals born between the early 1980s and the mid 1990s. According to BeverageDaily.com, Millennials value authenticity and
experiences and are inspired by travel and like to try new products. Millennials tend to mistrust most advertising, but do pay
attention to online marketing, blog recommendation, in-store tastings and food and drink festivals. Millennials tend to drink a
broader range of spirit types (vodka, gin, rum, tequila, whiskey) than prior generations, and Millennials consume more expensive
spirits than their predecessors. These individuals are often attracted to vintage spirits and cocktails with nostalgic followings,
such as the Negroni cocktail.
According to the 2017-2018 BofA Merrill
Lynch Global Research Survey, Millennials are shifting their alcohol consumption habits away from beer and wine to spirits. The
survey stated that 41% of Millennials now prefer liquor and other spirits as their alcoholic beverage of choice, an increase from
the year-earlier period when the figure was 36%. In addition, in 2018 according to DISCUS, sales rose for the eighth consecutive
year, driven by Millennials' taste for high-end and super premium spirits.
Craft – The market share of “craft”
distillers (defined as any producer that bottles less than 100,000 cases annually) has more than doubled over the last five years,
and is projected to reach 8% by 2020, according to the American Distilling Institute. According to Grand View Research, the global
craft spirits market is expected to grow at a compound annual growth rate of 33.4% from 2017 to 2025, owing to growing consumer
tastes and preferences towards unconventional and experimental alcoholic beverages.
High-End and Super-Premium – The
high-end and super-premium spirit products, across most categories, continue to exhibit strong growth trends, up approximately
7% in 2017.
Our Strategy and Its Implementation
Our objective is to build Momentous into
a robust, competitive and profitable alcohol beverage producer, by offering a distinctive portfolio of premium and high-end spirit
products and brands that have a strong consumer appeal and following.
Our overall strategies to accomplish that
goal include:
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Product expansion of additional cold distilled eco-friendly alcoholic beverages and Ready-To-Drink cocktails, and alternate recyclable
packaging options;
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Key appointments to Management and Advisory team;
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Redevelopment of our websites with an up-scaled online store, and subsequently opening a tap room or bar.
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Development of CBD infused alcoholic products.
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Foreign and domestic sales and distribution network expansion.
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Our Strengths
We believe the following competitive strengths
will enable the implementation of our growth strategies:
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Award Winning Product Line. We design, produce, market and sell handcrafted, award-winning
alcohol beverage products with a portfolio consisting of gin, vodka, bitter aperitif and RTD cocktails. In 2018, we entered our
Victory Cold Distilled Gin and Victory Bitter into the International Wine and Spirit Competition “IWSC”. Our Victory
Cold Distilled Gin scored a Silver medal, with Victory Bitter scoring a Silver Outstanding medal. According to the IWSR, gin demand
in the UK will grow by 37.2% by 2021. In addition, the global craft spirits market is expected to grow at a compound annual growth
rate of 33.4% from 2017 to 2025, owing to growing consumer tastes and preferences towards unconventional and experimental alcoholic
beverages. We believe our modern production techniques, along with a core of recognized products in this growing market will enable
us to establish a presence in new geographic markets and enable us to procure additional distributors for our products.
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Experienced Distiller. Our distiller, Max Chater, we believe is a well regarded distiller,
mixologist and industry professional that has important relationships with leading London bars and restaurants. We believe
that these relationships have led to and will lead to collaborations and important and lasting direct on-trade customers that
will lead to general increased consumer appeal through increased visibility of our brands.
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Eco-friendly. Our strategy is to produce premium products with minimal impact to the
environment through the use of modern technology during production. Our methods help us to conserve energy and reduce water
waste whilst delivering what we believe is a superior product. We also focus on environmentally friendly and recyclable packaging
to reduce our carbon footprint. We are also looking to employ carbon offsetting in order to meet our carbon neutral status
target by the end of 2020.
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Our Product Approach
Our approach to our craft spirits involves
four important aspects:
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Commitment to Quality. We design, produce, market and sell handcrafted, award-winning products targeted at growing markets;
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Authentic Yet Scalable. We believe our approach to production allows us to produce our products at scale while keeping flavor
profiles consistent;
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Unique Talent & Industry Experience. Every product reflects the quality and creativity of our Momentous team with strong
industry experience and insight into eco friendly and recyclable market;
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Core Spirit Portfolio. We believe that we need to focus on our core products in order to attract loyal and enthusiastic
customers and major distributors.
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Our Products
We design, produce, market and sell the
products below under the brand “Victory” below:
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Victory Cold Distilled Gin. Made in London, using a unique & modern process that conserves energy and reduces water
waste. Our chosen botanicals are infused first in alcohol, then in water, and finally cold distilled separately at low temperature
under vacuum. These distillates are blended to create our distinctive yet utilitarian gin.
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Victory Bitter. A modern bitter ‘aperitivo’ spirit; British wheat spirit is infused with botanicals and fruits
including gentian root, orange peel, apricot, rosemary, sage and fig. The infusion is blended with an organic, biodynamic wine
and minimal sugar. The distinctive red color is achieved naturally through the infusion of hibiscus flowers. Best enjoyed with
a premium tonic, plentiful ice, and a zest of lemon; or alternatively as the bitter in a classic cocktail, such as a Spritz or
Negroni.
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Victory Vodka. Made using a previously unexplored botanical - unroasted green-coffee. We’ve partnered with Rob Dunne,
Director of Coffee at Old Spike Roastery, and co-founder of Dunnefrankowski Creative Coffee Consultancy. Mr. Dunne ethically sources
seasonal, green coffee beans. We cold-distill this highly aromatic and volatile raw ingredient to extract the light, savory, almost
vegetal aromatics of this unique botanical. This is something new, an expression of coffee’s most natural essence - yet is
not a coffee-flavored product.
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Victory Pink. A special edition Gin made in collaboration with Minus 8 vineyard. We believe that this product is the
first of its kind. Victory Pink is all natural, delicious by default and pink by consequence. The fruity flavor and rosé
color come from 8 Brix Verjus Red by Minus 8, a family-owned vineyard in Canada, where they craft exceptional vinegar and Verjus.
Verjus is a zeitgeist ingredient, used by chefs and bartenders alike, to achieve balanced sweetness and acidity. Victory Pink presents
flavors of spring cherry, cranberry and green plum from the Verjus and of course a wack of fresh Juniper, Orange and Orris.
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Victory Negroni - Ready To Drink Cocktail. Made with Victory Cold Distilled Gin, Victory Bitter & Sweet Vermouth - a
re-imagining of a timeless classic. Less sugar, completely natural, and hand crafted using award winning ingredients. These 100%
recyclable pouches are single serve. Simply pour over ice, give it a quick stir, and garnish with a zest of orange.
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Production and Supply
There are several steps in the production
and supply process for alcohol beverage products. First, all of our spirits products are distilled. This is a multi-stage process
that converts basic grain ingredients into alcohol. The next process is designed to remove all other chemicals, so that the resulting
liquid will be odorless and colorless, and have a smooth quality with minimal harshness resulting in a Neutral Grain Spirit (“NGS”).
Achieving a high level of purity involves a series of distillations and filtration processes. We currently source our NGS that
we further process to add flavor by blending or by adding ingredients (such as fresh botanicals for the Victory Cold Distilled
Gin). We bottle in-house using a variety of bottles, eco pouches and KeyKegs.
We rely on a single supplier for NGS. We
believe that we have consistent and reliable third party source for spirit product and maintain options for an alternate producer
should there be a need to change suppliers.
Intellectual Property
Trademarks are an important aspect of our
business. We sell our products under the “Victory” trademark, which we own. Our brand is protected by the Intellectual
Property Office trademark registration in the UK where we distribute our brand. The trademark is registered in the name of our
subsidiary. In the UK, trademark registrations need to be renewed every ten years. We expect to register our trademarks in additional
markets as we expand our distribution territories.
Seasonality
Our industry is subject to seasonality
with peak retail sales generally occurring at the end of the fourth calendar quarter. This is primarily due to seasonal holiday
buying.
Competition
The beverage alcohol industry is highly
competitive. We compete on the basis of quality, price, brand recognition and distribution strength. Our premium brands compete
with other alcoholic and nonalcoholic beverages for consumer purchases, retail shelf space, restaurant presence and wholesaler
attention. We compete with numerous multinational producers and distributors of beverage alcohol products, many of which have greater
resources than us.
Over the past ten years, the U.S. wine
and spirits industry has undergone dramatic consolidation and realignment of brands and brand ownership. The number of major importers
in the U.S. has declined significantly. Today there are eight major companies: Diageo PLC, Pernod Ricard S.A., Bacardi Limited,
Brown-Forman Corporation, Beam Suntory Inc., Davide Campari Milano-S.p.A., and Remy Cointreau S.A.
Our relative capital position and resources
may limit our marketing capabilities, limit our ability to expand into new markets and limit our negotiating ability with our distributors.
By focusing on the premium and super-premium
segments of the market, which typically have higher margins, we believe we may be able to gain relatively significant attention
from distributors for a company of our size. Also, the continued consolidation among the major companies is expected to create
an opportunity for small to mid-size wine and spirits companies, such as ourselves, as the major companies contract their portfolios
to focus on fewer brands.
Government regulation
We are subject to the jurisdiction of the
Her Majesty's Revenue and Customs (“HMRC”) in the UK. As part of our requirements to produce, market and sell alcohol
beverage products in the United Kingdom we hold certain licenses issued by HMRC. We believe that we are in material compliance
with applicable UK regulations. However, we operate in a highly regulated industry, which may be subject to more stringent interpretations
of existing regulations. Future compliance costs due to regulatory changes could be significant.
Employees
As of May 31, 2019, we had 2 full-time
employees and 2 part-time employees. Our officers and directors will continue to work for us for the foreseeable future. We anticipate
hiring appropriate personnel on an as-needed basis, and utilizing the services of independent contractors as needed.
Geographic Information
Momentous operates in one business –
premium beverage alcohol. Momentous’ product categories are gin, vodka and bitter aperitif. We currently sell our products
in the United Kingdom with a focus on London, United Kingdom.
Facilities
Our corporate headquarters are currently
located in London, United Kingdom. Our corporate address is a professional mail forwarding office where physical office space may
be rented on a short-term basis for additional fees.
We lease and occupy approximately 300 square
feet of industrial space in Tottenham, London in the United Kingdom. We conduct our business operations, including administrative
functions, production, marketing and sales of low carbon, eco-friendly beverages from this location.
Item 1A. Risk
Factors
Smaller reporting companies are not required
to provide the information required by this item.
If our products and brands do not
achieve more widespread consumer acceptance, our growth may be limited.
Although our products and brand have achieved
acceptance in the London, most of our products and brand are early in their growth cycle and have not achieved extensive national
brand recognition. Also, brands we may develop and/or acquire in the future are unlikely to have established extensive brand recognition.
Accordingly, if consumers do not accept our brands, we will not be able to penetrate our markets and our growth may be limited.
We have incurred significant operating
losses every quarter since our inception and there can be no assurances that we will cease to incur operating losses in the future.
We may incur net losses for the foreseeable
future as we expect to make continued significant investment in product development and sales and marketing and to incur significant
administrative expenses as we seek to grow our brands. Our cash needs may exceed our income from sales for the foreseeable future.
Some of our products may never achieve widespread market acceptance and may not generate sales and profits to justify our investment
therein. Also, we may find that our expansion plans are more costly than we anticipate and that they do not ultimately result
in commensurate increases in our sales, which would further increase our losses. We may continue to experience losses and negative
cash flow, some of which could be significant. Results of operations will depend upon numerous factors, some of which are beyond
our control, including market acceptance of our products, new product introductions and competition. We incur substantial operating
expenses at the corporate level, including costs directly related to being an SEC reporting company. For the years ended May 31,
2019 (successor) and 2018 (predecessor), we reported a total comprehensive loss of $133,412 and $21,316 respectively. As of May
31, 2019, we had an accumulated stockholders’ deficit of $106,528.
We may require additional capital,
which we may not be able to obtain on acceptable terms. Our inability to raise such capital, as needed, on beneficial terms or
at all could restrict our future growth and severely limit our operations.
We have limited capital compared to other
companies in our industry. This may limit our operations and growth, including our ability to continue to develop existing brands,
service our debt obligations, maintain adequate inventory levels, fund potential acquisitions of new brands, penetrate new markets,
attract new customers and enter into new distribution relationships. If we have not generated sufficient cash from operations to
finance additional capital needs, we will need to raise additional funds through private or public equity and/or debt financing.
We cannot assure you that, if and when needed, additional financing will be available to us on acceptable terms or at all. If additional
capital is needed and either unavailable or cost prohibitive, our operations and growth may be limited as we may need to change
our business strategy to slow the rate of, or eliminate, our expansion or reduce or curtail our operations. Also, any additional
financing we undertake could impose covenants upon us that restrict our operating flexibility, and, if we issue equity securities
to raise capital our existing shareholders may experience dilution and the new securities may have rights, preferences and privileges
senior to those of our common stock.
We depend on a limited number of
suppliers. Failure to obtain satisfactory performance from our suppliers or loss of our existing suppliers could cause us to lose
sales, incur additional costs and lose credibility in the marketplace.
We depend on a limited number of third-party
suppliers for the sourcing of all of our products. These suppliers consist of third-party producers in the UK and the EU. We do
not have long-term written agreements with any of our suppliers. The termination of our agreements/relationships or an adverse
change in the terms of these agreements could have a negative impact on our business. If our suppliers increase their prices, we
may not have alternative sources of supply and may not be able to raise the prices of our products to cover all or even a portion
of the increased costs. Also, our suppliers’ failure to perform satisfactorily or handle increased orders, delays in shipments
of products from suppliers or the loss of our existing suppliers, especially our key suppliers, could cause us to fail to meet
orders for our products, lose sales, incur additional costs and/or expose us to product quality issues. In turn, this could cause
us to lose credibility in the marketplace and damage our relationships with distributors, ultimately leading to a decline in our
business and results of operations. If we are not able to renegotiate these contracts on acceptable terms or find suitable alternatives,
our business could be negatively impacted.
If we are unable to identify and
successfully acquire additional brands that are complementary to our existing portfolio, our growth will be limited, and, even
if additional brands are acquired, we may not realize planned benefits due to integration difficulties or other operating issues.
A component of our growth strategy may
be the acquisition of additional brands that are complementary to our existing portfolio through acquisitions of such brands or
their corporate owners, directly or through mergers, joint ventures, long-term exclusive distribution arrangements and/or other
strategic relationships. If we are unable to identify suitable brand candidates and successfully execute our acquisition strategy,
our growth will be limited. Also, even if we are successful in acquiring additional brands, we may not be able to achieve or maintain
profitability levels that justify our investment in, or realize operating and economic efficiencies or other planned benefits with
respect to, those additional brands. The addition of new products or businesses entails numerous risks with respect to integration
and other operating issues, any of which could have a detrimental effect on our results of operations and/or the value of our equity.
These risks include:
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Difficulties in assimilating acquired operations or products;
● Unanticipated costs that could materially adversely affect our results of operations;
● Negative effects on reported results of operations from acquisition related charges and amortization of acquired intangibles;
● Diversion of management’s attention from other business concerns;
● Adverse effects on existing business relationships with suppliers, distributors and retail customers;
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Risks of entering new markets or markets in which we have limited prior experience; and
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The potential inability to retain and motivate key employees of acquired businesses.
Our ability to grow through the acquisition
of additional brands will also be dependent upon the availability of capital to complete the necessary acquisition arrangements.
We intend to finance our brand acquisitions through a combination of our available cash resources, third party financing and, in
appropriate circumstances, the further issuance of equity and/or debt securities. Acquiring additional brands could have a significant
effect on our financial position, and could cause substantial fluctuations in our quarterly and yearly operating results. Also,
acquisitions could result in the recording of significant goodwill and intangible assets on our financial statements, the amortization
or impairment of which would reduce reported earnings in subsequent years.
Our failure to protect our trademarks
and trade secrets could compromise our competitive position and decrease the value of our brand portfolio.
Our business and prospects depend in part
on our, ability to develop favorable consumer recognition of our brands and trademarks. Although we apply for registration of our
brands and trademarks, they could be imitated in ways that we cannot prevent. Also, we rely on trade secrets and proprietary know-how,
concepts and formulas. Our methods of protecting this information may not be adequate. Moreover, we may face claims of misappropriation
or infringement of third parties’ rights that could interfere with our use of this information. Defending these claims may
be costly and, if unsuccessful, may prevent us from continuing to use this proprietary information in the future and result in
a judgment or monetary damages being levied against us. We do not maintain non-competition agreements with all of our key personnel
or with some of our key suppliers. If competitors independently develop or otherwise obtain access to our trade secrets, proprietary
know-how or recipes, the appeal, and thus the value, of our brand portfolio could be reduced, negatively impacting our sales and
growth potential.
A failure of one or more of our key
information technology systems, networks, processes, associated sites or service providers could have a material adverse impact
on our business.
We rely on information technology (IT)
systems, networks, and services, including internet sites, data hosting and processing facilities and tools, hardware (including
laptops and mobile devices), software and technical applications and platforms, some of which are managed, hosted, provided and/or
used by third-parties or their vendors, to assist us in the management of our business. The various uses of these IT systems, networks
and services include, but are not limited to: hosting our internal network and communication systems; ordering and managing materials
from suppliers; supply/demand planning; production; shipping product to customers; hosting our branded websites and marketing products
to consumers; collecting and storing customer, consumer, employee, investor, and other data; processing transactions; summarizing
and reporting results of operations; hosting, processing, and sharing confidential and proprietary research, business plans, and
financial information; complying with regulatory, legal or tax requirements; providing data security; and handling other processes
necessary to manage our business.
Increased IT security threats and more
sophisticated cyber-crime pose a potential risk to the security of our IT systems, networks, and services, as well as the confidentiality,
availability, and integrity of our data. If the IT systems, networks, or service providers we rely upon fail to function properly,
or if we suffer a loss or disclosure of business or other sensitive information, due to any number of causes, ranging from catastrophic
events to power outages to security breaches, and our business continuity plans do not effectively address these failures on a
timely basis, we may suffer interruptions in our ability to manage operations and reputational, competitive and/or business harm,
which may adversely affect our business operations and/or financial condition. In addition, such events could result in unauthorized
disclosure of material confidential information, and we may suffer financial and reputational damage because of lost or misappropriated
confidential information belonging to us or to our partners, our employees, customers, suppliers or consumers. In any of these
events, we could also be required to spend significant financial and other resources to remedy the damage caused by a security
breach or to repair or replace networks and IT systems.
Our failure to attract or retain
key executive or employee talent could adversely affect our business.
Our success depends upon the efforts and
abilities of our senior management team, other key employees, and a high-quality employee base, as well as our ability to attract,
motivate, reward, and retain them. In particular, we rely on the skills and expertise of our Chief Distiller, Max Chater, whom
we believe has certain knowledge of our business and industry that would be difficult to replace. If Max Chater or one of our other
founders, executive officers or significant employees terminates his employment, we may not be able to replace their expertise,
fully integrate new personnel or replicate the prior working relationships, and the loss of their services might significantly
delay or prevent the achievement of our business objectives. Qualified individuals with the breadth of skills and experience in
our industry that we require are in high demand, and we may incur significant costs to attract them. We do not maintain and do
not intend to obtain key man insurance on the life of any executive or employee. Difficulties in hiring or retaining key executive
or employee talent, or the unexpected loss of experienced employees could have an adverse impact our business performance. In addition,
we could experience business disruption and/or increased costs related to organizational changes, reductions in workforce, or other
cost-cutting measures.
If we fail to manage growth effectively
or prepare for product scalability, it could have an adverse effect on our employee efficiency, product quality, working capital
levels and results of operations.
Any significant growth in the market for
our products or our entry into new markets may require an expansion of our employee base for managerial, operational, financial,
and other purposes. During any period of growth, we may face problems related to our operational and financial systems and controls,
including quality control and delivery and service capacities. We would also need to continue to expand, train and manage our employee
base. Continued future growth will impose significant added responsibilities upon the members of management to identify, recruit,
maintain, integrate, and motivate new employees.
Aside from increased difficulties in the
management of human resources, we may also encounter working capital issues, as we will need increased liquidity to finance the
marketing of the products we sell, and the hiring of additional employees. For effective growth management, we will be required
to continue improving our operations, management, and financial systems and controls. Our failure to manage growth effectively
may lead to operational and financial inefficiencies that will have a negative effect on our profitability. We cannot assure investors
that we will be able to timely and effectively meet that demand and maintain the quality standards required by our existing and
potential customers.
RISKS RELATED TO OUR INDUSTRY
Demand for our products may be adversely
affected by many factors, including changes in consumer preferences and trends.
Consumer preferences may shift due to a
variety of factors including changes in demographic and social trends, public health initiatives, product innovations, changes
in vacation or leisure, dining and beverage consumption patterns and a downturn in economic conditions, which may reduce consumers’
willingness to purchase distilled spirits or cause a shift in consumer preferences toward beer, wine or non-alcoholic beverages.
Our success depends in part on fulfilling available opportunities to meet consumer needs and anticipating changes in consumer preferences
with successful new products and product innovations.
A limited or general decline in consumption
in one or more of our product categories could occur in the future due to a variety of factors, including:
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A general decline in economic or geopolitical conditions;
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Concern about the health consequences of consuming beverage alcohol products and about drinking and driving;
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A general decline in the consumption of beverage alcohol products in on-premise establishments, such as may result from smoking
bans and stricter laws relating to driving while under the influence of alcohol;
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Consumer dietary preferences favoring lighter, lower calorie beverages such as diet soft drinks, sports drinks and water products;
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Increased federal, state, provincial and foreign excise or other taxes on beverage alcohol products and possible restrictions on
beverage alcohol advertising and marketing;
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Increased regulation placing restrictions on the purchase or consumption of beverage alcohol products or increasing prices due
to the imposition of duties or excise tax;
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Inflation; and
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Wars, pandemics, weather and natural or man-made disasters
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In addition, our continued success depends,
in part, on our ability to develop new products. The launch and ongoing success of new products are inherently uncertain especially
with regard to their appeal to consumers. The launch of a new product can give rise to a variety of costs and an unsuccessful launch,
among other things, can affect consumer perception of existing brands and our reputation. Unsuccessful implementation or short-lived
popularity of our product innovations may result in inventory write-offs and other costs.
We face substantial competition in
our industry and many factors may prevent us from competing successfully.
We compete on the basis of product taste
and quality, brand image, price, service and ability to innovate in response to consumer preferences. The global spirits industry
is highly competitive and is dominated by several large, well-funded international companies. It is possible that our competitors
may either respond to industry conditions or consumer trends more rapidly or effectively or resort to price competition to sustain
market share, which could adversely affect our sales and profitability.
Adverse public opinion about alcohol
could reduce demand for our products.
Anti-alcohol groups have, in the past,
advocated successfully for more stringent labeling requirements, higher taxes and other regulations designed to discourage alcohol
consumption. More restrictive regulations, negative publicity regarding alcohol consumption and/or changes in consumer perceptions
of the relative healthfulness or safety of beverage alcohol could decrease sales and consumption of alcohol and thus the demand
for our products. This could, in turn, significantly decrease both our revenues and our revenue growth, causing a decline in our
results of operations.
Class action or other litigation
relating to alcohol abuse or the misuse of alcohol could adversely affect our business.
Our industry faces the possibility of class
action or similar litigation alleging that the continued excessive use or abuse of beverage alcohol has caused death or serious
health problems. It is also possible that governments could assert that the use of alcohol has significantly increased government
funded health care costs. Litigation or assertions of this type have adversely affected companies in the tobacco industry, and
it is possible that we, as well as our suppliers, could be named in litigation of this type.
Also, lawsuits have been brought in a number
of states alleging that beverage alcohol manufacturers and marketers have improperly targeted underage consumers in their advertising.
Plaintiffs in these cases allege that the defendants’ advertisements, marketing and promotions violate the consumer protection
or deceptive trade practices statutes in each of these states and seek repayment of the family funds expended by the underage consumers.
While we have not been named in these lawsuits, we could be named in similar lawsuits in the future. Any class action or other
litigation asserted against us could be expensive and time-consuming to defend against, depleting our cash and diverting our personnel
resources and, if the plaintiffs in such actions were to prevail, our business could be harmed significantly.
Regulatory decisions and legal, regulatory
and tax changes could limit our business activities, increase our operating costs and reduce our margins.
Our business is subject to extensive government
regulation. This may include regulations regarding production, distribution, marketing, advertising and labeling of beverage alcohol
products. We are required to comply with these regulations and to maintain various permits and licenses. We are also required to
conduct business only with holders of licenses to import, warehouse, transport, distribute and sell beverage alcohol products.
We cannot assure you that these and other governmental regulations applicable to our industry will not change or become more stringent.
Moreover, because these laws and regulations are subject to interpretation, we may not be able to predict when and to what extent
liability may arise. Additionally, due to increasing public concern over alcohol-related societal problems, including driving while
intoxicated, underage drinking, alcoholism and health consequences from the abuse of alcohol, various levels of government may
seek to impose additional restrictions or limits on advertising or other marketing activities promoting beverage alcohol products.
Failure to comply with any of the current or future regulations and requirements relating to our industry and products could result
in monetary penalties, suspension or even revocation of our licenses and permits. Costs of compliance with changes in regulations
could be significant and could harm our business, as we could find it necessary to raise our prices in order to maintain profit
margins, which could lower the demand for our products and reduce our sales and profit potential.
Also, the distribution of beverage
alcohol products is subject to extensive taxation (at both the federal and state government levels), and beverage alcohol products
themselves are the subject of national import and excise duties in most countries around the world. An increase in taxation or
in import or excise duties could also significantly harm our sales revenue and margins, both through the reduction of overall
consumption and by encouraging consumers to switch to lower-taxed categories of beverage alcohol.
Contamination of our products and/or
counterfeit or confusingly similar products could harm the image and integrity of, or decrease customer support for, our brands
and decrease our sales.
The success of our brands depends upon
the positive image that consumers have of them. Contamination, whether arising accidentally or through deliberate third-party action,
or other events that harm the integrity or consumer support for our brands, could affect the demand for our products. Contaminants
in raw materials purchased from third parties and used in the production of our products or defects in the distillation and fermentation
processes could lead to low beverage quality as well as illness among, or injury to, consumers of our products and could result
in reduced sales of the affected brand or all of our brands. Also, to the extent that third parties sell products that are either
counterfeit versions of our brands or brands that look like our brands, consumers of our brands could confuse our products with
products that they consider inferior. This could cause them to refrain from purchasing our brands in the future and in turn could
impair our brand equity and adversely affect our sales and operations.
RISKS RELATED TO OUR COMMON STOCK
We are an “emerging growth
company” and we cannot be certain if the reduced disclosure requirements applicable to emerging growth companies will make
our common stock less attractive to investors.
We are an “emerging growth company,”
as defined in the Jumpstart our Business Startups Act of 2012, and we may take advantage of certain exemptions from various reporting
requirements that are applicable to other public companies, including, but not limited to, not being required to comply with the
auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act, reduced disclosure obligations regarding executive compensation
in our periodic reports and proxy statements, and exemptions from the requirements of holding a nonbinding advisory vote on executive
compensation and shareholder approval of any golden parachute payments not previously approved. Investors may find our common stock
less attractive because we rely on these exemptions; which may result in a less active trading market for our common stock, making
our stock price more volatile.
There is a limited trading market
for our common stock and our common stock is subject to volatility risks.
Our common stock is quoted on the OTC Pink
market under the symbol “MMNT” and has limited trading history. The OTC Pink market is an inter-dealer market that
provides much less oversight and regulation as compared to the major exchanges (NYSE, NASDAQ), and is subject to abuses, volatilities
and shorting. Trading on the OTC Pink is frequently highly volatile, with low trading volume. There is currently no broadly followed
and established trading market for our common stock. An established trading market for our common stock may never develop, in which
case it could be difficult for stockholders to sell their stock. Active trading markets generally result in lower price volatility
and more efficient execution of buy and sell orders. Absence of an active trading market reduces the liquidity of the shares traded.
Any last reported sale prices may not be a true market-based valuation of the common stock. We have experienced significant fluctuations
in the price and trading volume of our common stock, which may be caused by factors relating to our business and operational results
and/or factors unrelated to our company, including general market conditions.
The market price of our common stock may
be volatile and subject to fluctuations in response to factors. The stock price may fluctuate in response to a number of events
and factors, such as quarterly variations in operating results, the operating and stock performance of other companies that investors
may deem as comparable and news reports relating to trends in the marketplace, among other factors. Significant volatility in the
market price of our common stock may arise due to factors such as:
● Our developing business;
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Relatively low price per share;
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Relatively low public float;
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Variations in quarterly operating results;
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General trends in the industries in which we do business;
● The number of holders of our common stock; and
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The interest of securities dealers in maintaining a market for our common stock.
As long as there is only a limited public
market for our common stock, the sale of a significant number of shares of our common stock at any particular time could be difficult
to achieve at the market prices prevailing immediately before such shares are offered, and could cause a severe decline in the
price of our common stock.
Our common stock is thinly traded,
and investors may be unable to sell some or all of their shares at the price they would like, or at all, and sales of large blocks
of shares may depress the price of our common stock.
Our common stock has historically been
sporadically or “thinly-traded,” meaning that the number of persons interested in purchasing shares of our common stock
at prevailing prices at any given time may be relatively small or nonexistent. As a consequence, there may be periods of several
days or more when trading activity in shares of our common stock is minimal or non-existent, as compared to a seasoned issuer that
has a large and steady volume of trading activity that will generally support continuous sales without an adverse effect on share
price. This could lead to wide fluctuations in our share price. Investors may be unable to sell their common stock at or above
their purchase price, which may result in substantial losses. Also, as a consequence of this lack of liquidity, the trading of
relatively small quantities of shares by our stockholders may disproportionately influence the price of shares of our common stock
in either direction. The price of shares of our common stock could, for example, decline precipitously in the event a large number
of shares of our common stock are sold on the market without commensurate demand, as compared to a seasoned issuer that could better
absorb those sales without adverse impact on its share price.
Our common stock is considered to
be a “penny stock” and, as such, the market for our common stock may be further limited by certain SEC rules applicable
to penny stocks.
As long as the price of our common stock
remains below $5 per share or we have net tangible assets of $2,000,000 or less, our shares of common stock are likely to be subject
to certain “penny stock” rules promulgated by the SEC. Those rules impose certain sales practice requirements on brokers
who sell penny stock to persons other than established customers and accredited investors (generally institutions with assets in
excess of $5,000,000 or individuals with a net worth in excess of $1,000,000). For transactions covered by the penny stock rules,
the broker must make a special suitability determination for the purchaser and receive the purchaser’s written consent to
the transaction prior to the sale. Furthermore, the penny stock rules generally require, among other things, that brokers engaged
in secondary trading of penny stocks provide customers with written disclosure documents, monthly statements of the market value
of penny stocks, disclosure of the bid and asked prices and disclosure of the compensation to the brokerage firm and disclosure
of the sales person working for the brokerage firm. These rules and regulations make it more difficult for brokers to sell our
shares of our common stock and limit the liquidity of our securities.
Our common stock may never be listed
on a major stock exchange.
We currently do not satisfy the initial
listing standards of a national or other securities exchange and cannot ensure that we will ever satisfy such listing standards
or that our common stock will be accepted for listing on any such exchange. Should we fail to satisfy the initial listing standards
of such exchanges, or our common stock is otherwise rejected for listing, the trading price of our common stock could suffer, the
trading market for our common stock may continue to be less liquid and the price may be subject to increased volatility.
A decline in the price of our common
stock could affect our ability to raise working capital and adversely impact our ability to continue operations.
A prolonged decline in the price of our
common stock could result in a reduction in the liquidity of our common stock and a reduction in our ability to raise capital.
A decline in the price of our common stock could be especially detrimental to our liquidity and our operations. Such reductions
may force us to reallocate funds from other planned uses and may have a significant negative effect on our business plan and operations,
including our ability to develop new services and continue our current operations. If our common stock price declines, we can offer
no assurance that we will be able to raise additional capital or generate funds from operations sufficient to meet our obligations.
If we are unable to raise sufficient capital in the future, we may not be able to have the resources to continue our normal operations.
Transfers of our securities may be
restricted by virtue of state securities “blue sky” laws that prohibit trading absent compliance with individual state
laws. These restrictions may make it difficult or impossible to sell shares in those states.
Transfers of our common stock may be restricted
under the securities or securities regulations laws promulgated by various states and foreign jurisdictions, commonly referred
to as “blue sky” laws. Absent compliance with such individual state laws, our common stock may not be traded in such
jurisdictions. Because the securities registered hereunder have not been registered for resale under the blue sky laws of any state,
the holders of such shares and persons who desire to purchase them should be aware that there may be significant state blue sky
law restrictions upon the ability of investors to sell the securities and of purchasers to purchase the securities. These restrictions
may prohibit the secondary trading of our common stock. Investors should consider the secondary market for our securities to be
a limited one.
We do not expect to pay dividends
for the foreseeable future.
For the foreseeable future, it is anticipated
that earnings, if any, that may be generated from our operations will be used to finance our operations and that cash dividends
will not be paid to holders of common stock.
Our officers and directors collectively
own a substantial portion of our outstanding common stock, and as long as they do, they may be able to control the outcome of stockholder
voting.
Andrew Eddy, President and Chief Executive
Officer of our company and Max Chater, our Chief Distiller, are collectively the beneficial owners of approximately 46.17% of the
outstanding shares of our common stock as of May 31, 2019. Accordingly, these two stockholders, individually and as a group, may
be able to control us and direct our affairs and business, including any determination with respect to a change in control, future
issuances of common stock or other securities, declaration of dividends on the common stock and the election of directors.
We have the ability to issue additional
shares of our common stock and shares of preferred stock without asking for stockholder approval, which could cause your investment
to be diluted.
Our Articles of Incorporation authorizes
the board of directors to issue up to 75,000,000 shares of common stock and up to 10,000,000 shares of preferred stock. The power
of the board of directors to issue shares of common stock, preferred stock or warrants or options to purchase shares of common
stock or preferred stock is generally not subject to stockholder approval. Accordingly, any additional issuance of our common stock,
or preferred stock that may be convertible into common stock, may have the effect of diluting your investment.
By issuing preferred stock, we may
be able to delay, defer, or prevent a change of control.
Our Articles of Incorporation permits us
to issue, without approval from our stockholders, a total of 10,000,000 shares of preferred stock. Our board of directors may determine
the rights, preferences, privileges and restrictions granted to, or imposed upon, the shares of preferred stock and to fix the
number of shares constituting any series and the designation of such series. It is possible that our board of directors, in determining
the rights, preferences and privileges to be granted when the preferred stock is issued, may include provisions that have the effect
of delaying, deferring or preventing a change in control, discouraging bids for our common stock at a premium over the market price,
or that adversely affect the market price of and the voting and other rights of the holders of our common stock.
We face risks related to compliance
with corporate governance laws and financial reporting standard.
The Sarbanes-Oxley Act of 2002, as well
as related new rules and regulations implemented by the SEC and the Public Company Accounting Oversight Board, require changes
in the corporate governance practices and financial reporting standards for public companies. These new laws, rules and regulations,
including compliance with Section 404 of the Sarbanes-Oxley Act of 2002 relating to internal control over financial reporting (“Section
404”), will materially increase the Company’s legal and financial compliance costs and make some activities more time-consuming,
burdensome and expensive. Any failure to comply with the requirements of the Sarbanes-Oxley Act of 2002, our ability to remediate
any material weaknesses that we may identify during our compliance program, or difficulties encountered in their implementation,
could harm our operating results, cause us to fail to meet our reporting obligations or result in material misstatements in our
financial statements. Any such failure could also adversely affect the results of the periodic management evaluations of our internal
controls and, in the case of a failure to remediate any material weaknesses that we may identify, would adversely affect the annual
auditor attestation reports regarding the effectiveness of our internal control over financial reporting that are required under
Section 404 of the Sarbanes-Oxley Act. Inadequate internal controls could also cause investors to lose confidence in our reported
financial information, which could have a negative effect on the trading price of our common stock.
If we fail to maintain an effective
system of internal controls, we may not be able to detect fraud or report our financial results accurately, which could harm our
business and we could be subject to regulatory scrutiny.
We have completed a management assessment
of internal controls as prescribed by Section 404 of the Sarbanes-Oxley Act, which we were required to do in connection with our
year ended May 31, 2019. Based on this process we did not identify any material weaknesses. Although we believe our internal controls
are operating effectively, we cannot guarantee that in the future we will not identify any material weaknesses in connection with
this ongoing process.
The requirements of being a public
company may strain our resources, divert management’s attention and affect our ability to attract and retain qualified board
members.
As a public company, we will incur significant
legal, accounting and other expenses that we would not incur as a private company, including costs associated with public company
reporting requirements. We will also incur costs associated with the Sarbanes-Oxley Act of 2002, as amended, the Dodd-Frank Wall
Street Reform and Consumer Protection Act and related rules implemented or to be implemented by the SEC. The expenses incurred
by public companies generally for reporting and corporate governance purposes have been increasing. We expect these rules and regulations
to increase our legal and financial compliance costs and to make some activities more time-consuming and costly, although we are
currently unable to estimate these costs with any degree of certainty. These laws and regulations could also make it more difficult
or costly for us to obtain certain types of insurance, including director and officer liability insurance, and we may be forced
to accept reduced policy limits and coverage or incur substantially higher costs to obtain the same or similar coverage. These
laws and regulations could also make it more difficult for us to attract and retain qualified persons to serve on our board of
directors, our board committees or as our executive officers and may divert management’s attention. Furthermore, if we are
unable to satisfy our obligations as a public company, we could be subject to delisting of our common stock, fines, sanctions and
other regulatory action and potentially civil litigation.
Substantial sales of our stock may
impact the market price of our common stock.
Future sales of substantial amounts of
our common stock, including shares that we may issue upon exercise of options and warrants, could adversely affect the market price
of our common stock. Further, if we raise additional funds through the issuance of common stock or securities convertible into
or exercisable for common stock, the percentage ownership of our stockholders will be reduced and the price of our common stock
may fall.
There are limitations in connection
with the availability of quotes and order information on the OTC Markets.
Trades and quotations on the OTC Markets
involve a manual process and the market information for such securities cannot be guaranteed. In addition, quote information, or
even firm quotes, may not be available. The manual execution process may delay order processing and intervening price fluctuations
may result in the failure of a limit order to execute or the execution of a market order at a significantly different price. Execution
of trades, execution reporting and the delivery of legal trade confirmation may be delayed significantly. Consequently, one may
not be able to sell shares of our Common Stock at the optimum trading prices.
There are delays in order communication
on the OTC Markets.
Electronic processing of orders is not
available for securities traded on the OTC Markets and high order volume and communication risks may prevent or delay the execution
of one’s OTC Markets trading orders. This lack of automated order processing may affect the timeliness of order execution
reporting and the availability of firm quotes for shares of our Common Stock. Heavy market volume may lead to a delay in the processing
of OTC Markets security orders for shares of our Common Stock, due to the manual nature of the market. Consequently, one may not
able to sell shares of our Common Stock at the optimum trading prices.
There is a risk of market fraud on
the OTC Markets.
OTC Markets securities are frequent targets
of fraud or market manipulation. Not only because of their generally low price, but also because the OTC Markets reporting requirements
for these securities are less stringent than for listed or NASDAQ traded securities, and no exchange requirements are imposed.
Dealers may dominate the market and set prices that are not based on competitive forces. Individuals or groups may create fraudulent
markets and control the sudden, sharp increase of price and trading volume and the equally sudden collapse of the market price
for shares of our Common Stock.
There is a limitation in connection
with the editing and canceling of orders on the OTC Markets.
Orders for OTC Markets securities may be
canceled or edited like orders for other securities. All requests to change or cancel an order must be submitted to, received and
processed by the OTC Markets. Due to the manual order processing involved in handling OTC Markets trades, order processing and
reporting may be delayed, and one may not be able to cancel or edit one’s order. Consequently, one may not be able to sell
its shares of our Common Stock at the optimum trading prices.
Increased dealer compensation could
adversely affect our stock price.
The dealer’s spread (the difference
between the bid and ask prices) may be large and may result in substantial losses to the seller of shares of our Common Stock on
the OTC Markets if the stock must be sold immediately. Further, purchasers of shares of our Common Stock may incur an immediate
“paper” loss due to the price spread. Moreover, dealers trading on the OTC Markets may not have a bid price for shares
of our Common Stock on the OTC Markets. Due to the foregoing, demand for shares of our Common Stock on the OTC Markets may be decreased
or eliminated.