MYSL My Screen Mobile Inc (CE)

MyScreen Mobile, Inc. ("MyScreen")(PINK SHEETS: MYSL)(FRANKFURT: WICI) today announced that it entered into a multi-year, strategic partnership with Sentaca to further enhance MyScreen's revolutionary patent-pending advertising solution.

"MyScreen has created a unique and scalable mobile advertising solution with relevancy and advanced targeting that enables Wireless Operators to service this market and share rewards with their Subscribers," said MyScreen's CFO & EVP, Raghu Kilambi. "With Gartner forecasting global Mobile Advertising to surpass $12 billion by 2011, it is positioned to be the next 'killer app' and MyScreen is the most effective delivery platform for advertisers and operators, with the best user experience for Subscribers. Sentaca will help our Media & Mobile Carrier partners to deploy and scale quickly, maximizing the advertising and rewards opportunities."

After extensive research, MyScreen has selected Sentaca as their design, deployment and integration partner. The decision was based on design innovation and experience, including Sentaca's extensive knowledge in delivering high-performance and scalable solutions to leading global operators; such as Vodafone, O2, T-Mobile, & AT&T.

"Sentaca is delighted to have the opportunity to partner with MyScreen and support the evolution and delivery of MyScreen's Mobile Advertising solution. MyScreen has designed a compelling solution and a unique approach to the Mobile Advertising space and with Sentaca's global experience of delivering and integrating wireless applications to mobile carriers, the relationship is truly complementary. Sentaca is looking forward to a long and successful relationship with MyScreen Mobile," stated Phil O'Neill, Chief Commercial Officer, Sentaca.

About Sentaca:

Sentaca is global leader in providing services and solutions to the Telecommunications industry. Sentaca offers the complete spectrum of consulting and engineering services to allow both wireless operators and industry vendors alike to realize the full potential of their wireless data solutions and services. Sentaca's client list, which includes many of the world's leading Tier 1 operators and industry vendors, is a reflection of Sentaca's commitment to quality and excellence. Sentaca is an Irish company with offices in the USA, Canada, UK and Poland.

About MyScreen:

Based in Toronto, Canada, MyScreen (PINK SHEETS: MYSL)(FRANKFURT: WICI) has revolutionized the way advertisers communicate with consumers. MyScreen is a patent-pending innovative marketing and advertising solution within the mobile communication industry, which has established both a permission and incentive-based marketing model that allows mobile subscribers to be compensated for allowing targeted rich-full screen, contextual advertisements to appear on their mobile device at the end of a call.

This press release contains "forward looking" statements within the meaning of Section 21A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 as amended. Such statements involve certain risks and uncertainties associated with an emerging company. Actual results could differ materially from those projected in the forward-looking statements as a result of risks and other uncertainties affecting the company, including those discussed in MyScreen Mobile reports and other documents filed with the U.S. Securities and Exchange Commission.

Contacts: MyScreen Mobile Inc. Christine Barisheff VP, Communications (416) 413-9800 x 224 Email: christineb@myscreen.com Sentaca Tim O'Donnell +44 7515 973847 Website: www.sentaca.com