Message from MyScreen CEO
06 Maio 2009 - 8:30AM
Marketwired
Editors Note: There is a photo associated with this Press Release.
Effective May 1st, 2009 Maurizio Angelone became the Chief
Executive Officer & a member of the Board of Directors of
MyScreen Mobile, Inc. (PINK SHEETS: MYSL)(FRANKFURT: WICI). Prior
to joining MyScreen Maurizio Angelone spent 15 years with Nokia in
senior executive roles, including his most recent position as
Global Account Head for one of Nokia's largest customers,
Telefonica S.A.; prior to this Maurizio led Nokia's Latin American
division, which generated over US$2 billion in revenue in 2007.
Please find below his first communication to shareholders:
May 6th, 2009
Dear Shareholders,
It is with great enthusiasm that I write this first letter as
CEO of MyScreen Mobile. Joining the MyScreen team and beginning to
work on building the Company's future, is a very exciting
opportunity. As we enter the second generation of mobile
advertising, in this rapidly changing mobile industry, it opens up
a entirely new world of endless possibilities for innovation and
the opportunity for companies such as MyScreen to spearhead the
industry.
I spent the last 15 years in the mobile industry, living through
the dramatic changes mobile phones brought to people's daily lives,
changes that affected our professional and personal lives in an
irreversible manner and that have also reshaped many collateral
industries. Today, we live in a world where there are more mobile
phones than fixed ones, and there are already millions of people
who accessed the Internet for the very first time through a mobile
device instead of a fixed computer; mobile advertising is poised to
be the next phenomenon, with mobile research firm ABI Research
forecasting mobile advertising revenues to reach $19 billion
globally by 2011. Advancements in mobile wireless infrastructure
and devices will provide enormous opportunities for advertisers as
the mobile handset evolves to become a fully-integrated,
"connected" computer. Advertisers recognize that the mobile handset
presents a unique opportunity to reach their target markets in a
personal, measurable capacity like never before and our vision and
goal is to strategically position MyScreen to be the leader in the
second generation of mobile advertising.
The pace of today's mobile industry is dramatically increasing
and the dramatic changes happening in its eco-system are deeply
transforming it, with that being said I firmly believe that the key
ingredients for MyScreen's success ahead are Speed, Innovative
Thinking and Quality of People; those key points will be the focus
in order to build a long lasting competitive advantage for our
Company.
Speed is at the core of any "winning challenger" in a fast
moving environment: willingness to surpass others while they are
still figuring out what to do next is critical. Pragmatically, we
have had to quickly deploy commercial agreements in key
geographies, with key partners, in order to build our framework for
a global deployment, while at the same time balancing our resources
with clear priorities and focus.
Innovation is a state of mind and unrelated to technology; we
cannot build our vision solely on new technologies, as we will
eventually become limited by them. We have to put our focus on what
our end consumers needs are and on how we can embed in our
solutions those elements which make our offer different and unique
from the competition, making it significantly more appealing for
our end-consumers. The quality of "partnerships" and the way in
which we build them, with an open mind and out-of-the-box thinking,
also represents a very critical building block of the strength of
an innovative company.
Quality of People means having a diverse team of players built
on a solid basis of values, carrying the best available competences
that we need to excel: the eco-system of the mobile advertising
industry is still in a forming phase, so as an organization we need
to have the capability to "adapt" with the industry easily, the
ability make changes quickly, and the courage to "shape" our
company accordingly, this requires great skills and a very diverse
mix of cultures.
Our mission is to create value for consumers and advertisers
with global & local brands. The ad-to-mobile space is rapidly
evolving from its initial experimental phase utilizing SMS, text or
WAP ads to full-screen, visually engaging consumer experiences
which are consistent with premium brands. MyScreen's opt-in model
has the ability to be very targeted and effective, with the option
to specifically track and measure performance of nearly every
dollar spent. MyScreen's solution is the most relevant and richest
mobile advertising consumer experience delivered in the least
intrusive manner.
The premium aspect of MyScreen is that it provides our network
operator's partners with a compelling new service, which is easy to
deploy and monetize. Network operators are able to easily leverage
their existing subscriber base to create an advertising revenue
stream and in turn increase ARPU; while at the same time, enabling
advertisers to deliver a great brand experience while tracking and
measure the campaign performance.
I look forward to the new road ahead as I lead the MyScreen team
to successfully execute our business plan, and assist in bringing
mobile advertising mainstream for all brands and consumers.
Sincerely,
Maurizio Angelone, Chief Executive Officer
To view the photo associated with this press release, please
visit the following link:
http://media3.marketwire.com/docs/myscreenceo0504_800.jpg.
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Contacts: MyScreen Mobile Inc. Christine Barisheff VP,
Communications christineb@myscreen.com www.myscreen.com
My Screen Mobile (CE) (USOTC:MYSL)
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