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Beverage Plus Holdings Corporation (PINKSHEETS: CLNP) and FCBBI AG (FRANKFURT: 3FC.de) are pleased to announce they have entered into an agreement for distribution of their products through Sanson Company for the entry and distribution of the MC2 Energy Drink and various other beverages in as many as 15 states. In 2010, this represents anticipated gross revenue from $2,000,000 to $4,000,000.

"This partnership gives us established relationships with some of the largest grocery and convenience stores in New York, Ohio, Pennsylvania, Illinois and Michigan and several other states quickly and easily. We anticipate 2010 revenues generated from this partnership to be from $2,000,000 to $4,000,000," said Ron Serota, President & CEO.

Beverage Plus and Sanson intend to target their distribution into the following key accounts: Meijer's, Giant Eagle (and the GETGO convenience store chain), Heinins, Buheler's, ACME, Wegmans, Wissmart and several others.

Sanson Company Overview

Sanson Company is a leading food and vegetable wholesale company based in Cleveland, Ohio and is one of the leading distributors in the region. Sanson services customers in Ohio, Indiana, Michigan, New York, Pennsylvania and other key states. It has been around since 1914 and employs well over 110 people.

Beverage Plus Overview

Beverage Plus is a leading franchise company in the energy drink industry with offices in Zurich, Switzerland and Las Vegas, Nevada, USA. Beverage Plus is the exclusive distributor and holder of the worldwide license for MC2 Energy Drink and 38 other beverages. These include sports drinks, all natural herbal energy drinks, flavored vitamin waters, natural sodas, gourmet colas, MC2 energy mints and a coffee natural energy drink made from liquid coffee produced in Brazil.

For further information please visit the company's website at www.mc2energydrink.com.

Forward-Looking Statements

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of Beverage Plus's or FCBBI AG's future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.