Publicis Media Wins L'Oreal Media Budget in France
02 Novembro 2017 - 9:38AM
Dow Jones News
Publicis Groupe SA (PUB.FR) said Thursday that its Publicis
Media branch has won the entire French media budget from cosmetics
giant L'Oreal SA (OR.FR).
Publicis didn't disclose the value of the contract, but it did
say was "the most important competition of the year in the French
market."
"The contract will take effect from 2018, for a period of three
years, and includes consulting and acquisitions across on all
media," Publicis said.
L'Oreal's media budget, which had already been managed by
Publicis for the past nine years, covers the company's entire
portfolio of cosmetics brands.
This story was translated from a French-language version
initially published by L'Agefi, a partner of Dow Jones &
Co.
Write to Barcelona editors at barcelonaeditors@dowjones.com
(END) Dow Jones Newswires
November 02, 2017 07:23 ET (11:23 GMT)
Copyright (c) 2017 Dow Jones & Company, Inc.
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