RightSmile(R) the Leader in Cosmetic Teeth Whitening Announces Revised Business Model to Increase Income
24 Setembro 2010 - 8:20AM
Marketwired
RightSmile, Inc. (PINKSHEETS: RIGH) (www.RightSmile.com), the
leader in Cosmetic Laser Teeth Whitening, has revised its current
business model to make it easier for SmileShoppes to come online
and increase net income to the Company.
RIGH has been supplying salons with lights, marketing material
and whitening kits to offer teeth whitening to its customers. The
goal of every SmileShoppe was to sell in-store teeth whitening and
take-home support kits to generate revenue, or perhaps better said,
a 'service.'
RIGH is repackaging LazerWhite under the RightSmile name and
will be selling those to the salons allowing them to provide
optionally or in unison an 'In-Store Experience' and/or retail
product for cosmetic teeth whitening. This marketing effort not
only further reduces the barrier of entry SmileShoppes, but also
turns each SmileShoppe into a retail outlet. By using the headset
for teeth whitening in the salon, the consumer will be able to
sample the product (a service), and then make the decision to
either continue with periodic in-salon treatments, or to purchase a
headset for home use. RightSmile will also provide support products
to each outlet in the form of refills of whitening gels, extra
trays, and pre-treatment foam as ancillary products.
Furthermore, RIGH will be able to significantly reduce its
overhead and increase income by implementing this new model.
In other news:
RightSmile and Revodent terminate their pending transaction,
because Revodent has not been able to supply audited financials,
and was unable to ascertain when it would be able too. RIGH
believes with its new business model the funds that would have been
used to purchase Revodent will be better spent on marketing the
RightSmile headset.
About RightSmile:
Based in Port St. Lucie, Florida, RightSmile, Inc. engages in
the distribution of branded and private label Cosmetic Laser Teeth
Whitening products addressing multiple markets.
The Company believes all remarks made in the release to be
accurate to the best of its knowledge.
The foregoing press announcement contains forward-looking
statements that can be identified by terminology such as
"believes," "expects," "potential," "plans," "suggests," "may,"
"should," "could," "intends," or similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results
to be materially different from any future results, performance or
achievements expressed or implied by such statements. In
particular, management's expectations could be affected by, among
other things, uncertainties relating to our success in completing
acquisitions, financing our operations, entering into strategic
partnerships, engaging management and other matters disclosed by us
in our public filings from time to time. Forward-looking statements
speak only as to the date they are made. The Company does not
undertake to update forward-looking statements to reflect
circumstances or events that occur after the date the
forward-looking statements are made.
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RightSmile (CE) (USOTC:RIGH)
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