The following is an investment opinion on IBM (NYSE: IBM), Microsoft (NASDAQ: MSFT), Yippy (PINKSHEETS: YIPI) and SAP (NYSE: SAP). The impact of "big data" has increased the demand of information management specialists in that IBM (NYSE: IBM), Microsoft (NASDAQ: MSFT), and SAP (NYSE: SAP) have spent more than $15 billion on software firms only specializing in data management and analytics. This industry on its own is worth more than $100 billion and growing at almost 10% a year which is roughly twice as fast as the software business as a whole.

"Big data" requires exceptional technologies to efficiently process large quantities of data within tolerable elapsed times, one of these being search. Most recently IBM has purchased Vivisimo in a move to use Vivisimo's software in its business analytics applications. In late 2011, Vivisimo sold its proprietary search application, Clusty, to Yippy, Inc. (PINKSHEETS: YIPI) for a $5,000,000 equity stake in Yippy. (www.bit.ly/IHkPIe)

Yippy, providers of the world's fastest, family friendly search engine and web portal develops search technologies, content aggregation services and application services environments for both consumer and commercial market segments.

This report is for information purposes only, and is neither a solicitation to buy nor an offer to sell securities. Information, opinions and analysis contained herein are based on sources deemed to be reliable and are subject to change without notice. A third party has hired and paid IO NewsWire one thousand two hundred and ninety five dollars for the publication and circulation of this news release. Accordingly, certain information included herein may be forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. However, no representation, expressed or implied, is made as to the accuracy, completeness or correctness. In light of the above, we accept no liability for any losses arising from an investor's reliance on or use of this report. We do not and have not had any ownership interest in said third party of any kind.

Eric Jensen www.ionewswire.com 516.942.4910

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