PRVD Provide Commerce (MM)

Provide Commerce, Inc. (Nasdaq: PRVD), an e-commerce marketplace of websites for perishable goods, today responded to Florists' Transworld Delivery's Lawsuit. The Company believes that the lawsuit is without merit and plans to aggressively defend it. Bill Strauss, Chief Executive Officer of Provide Commerce, stated, "We remain focused on our customers and will vigorously defend our direct business model. Our unique model is supported by our 7-day freshness guarantee - and it is this model that has greatly contributed to our ability to effectively balance growth and profitability. Furthermore, we believe that the ProFlowers' model provides the best value and experience for customers as evidenced by our industry leading customer satisfaction scores." About Provide Commerce, Inc. Provide Commerce(SM) operates an e-commerce marketplace of websites for perishable goods that consistently delivers fresh, high-quality products direct from the supplier to the customer at competitive prices. The Company's platform combines an online storefront, proprietary supply chain management technology and established supplier relationships to create a market platform that bypasses traditional supply chains of wholesalers, distributors and retailers. Provide Commerce launched its marketplace in 1998 to sell and deliver fresh cut flowers for everyday and special occasions such as Valentine's Day, Easter, Mother's Day, birthday and anniversary events, through its ProFlowers(R) brand and website, www.proflowers.com. Provide Commerce also offers fresh fruit and premium meat direct from the supplier through its Gourmet Food Business Unit. To date, these offerings consist of Cherry Moon Farms(SM), www.cherrymoonfarms.com, and Uptown Prime(R), www.uptownprime.com. For more information, please visit www.prvd.com. Forward-looking Statements Statements in this press release, other than historical information, may be "forward-looking" in nature within the meaning of Section 21E the Private Securities Litigation Reform Act of 1995 and are subject to various risks, uncertainties and assumptions. These statements are based on management's current expectations, estimates and projections about Provide Commerce and its industry and include, but are not limited to, its ability to successfully defend ongoing current or future lawsuits, to manage overall customer satisfaction numbers and retention, to maintain its overall business and market penetration, to leverage its business model and to effectively balance Company growth and profitability. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. The risks, uncertainties and assumptions that may affect Provide Commerce, its operating results and your investments, include, but are not limited to, receipt of additional lawsuits brought against the Company by competitors, regulatory authorities or other third parties; unfavorable outcomes delivered in any Company lawsuits; fluctuation in quarterly and annual results; Provide Commerce's ability to attain and maintain long-term customer satisfaction; its ability to meet projected financial results, manage the seasonality of its business and scale existing infrastructure expansion of its core floral business within the floral business as well as into other perishable product categories; its ability to manage challenges in customer retention and translation of perceived customer loyalty into financial results; its ability to maximize leverage in the Company's cost structure; as well as the factors disclosed in the Company's filings with the U.S. Securities and Exchange Commission, available via Provide Commerce's website at www.prvd.com. The Company undertakes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.