MMTV Medical Media Television Inc (CE)

Medical Media Television, Inc. ("Medical Media") (OTCBB:MMTV), a provider of advertiser-supported patient/parent/client medical education programming within the place-based media environment of medical specialty offices nationwide, announced today that its veterinary network, PetCARE Television, Inc., ("PetCARE TV"), signed a Distribution Agreement with Lifelearn, Inc. ("Lifelearn"), a Canadian corporation. The three-year agreement grants exclusive Canadian distribution rights to Lifelearn for all of PetCARE TV's veterinary client-education products, including annual subscriptions to its monthly DVD magazines which are viewed in veterinarian waiting rooms and its Welcome Home Your New Friend DVD, a how-to instructional DVD currently sold to veterinarians for them to give to owners of new dogs and cats. Lifelearn, founded in 1993, evolved from the Veterinary Continuing Education program of the Ontario Veterinary College in Canada. The company's focus is the production and marketing of veterinary continuing education and reference programs in electronic interactive multimedia format. Lifelearn has an excellent track record of developing quality programs that have received academic recognition and are used in many veterinary and technical colleges around the world. Lifelearn has a growing network of business partners in the form of subsidiary companies and distributors in the United Kingdom/Europe, United States, Australia/New Zealand, and Japan. Bernie Kouma, President of PetCARE TV, stated: "Our partnership with Lifelearn will allow a much faster penetration into the Canadian veterinary market with a company that is recognized globally for its high quality educational products." Dr. Chip Coombs, a member of PetCARE TV's Veterinary Advisory Board and a practicing veterinarian in Ontario, stated: "Lifelearn is a very well-respected company whose roots are in Ontario and is the first company in North America to bring interactive learning to veterinary practitioners and their clients. This agreement will be a perfect fit." Medical Media currently has two operating networks: PetCARE Television Network, Inc. ("PetCARE TV") directed by its President, Bernard J. Kouma, and African American Medical Network, Inc. ("African American Medical Network") directed by its President, Robert Cambridge. Medical Media's third network, KidCARE Television Medical Network, Inc. ("KidCARE TV") will be launched in 2006. PetCARE TV's veterinary programming is currently aired in practices across the U.S., Canada, Puerto Rico, and Australia where it is viewed by over 4 million pet owners each month. African American Medical Network's patient education programming will be viewed by the patients of the more than 15,000 doctors who serve the majority of the 35 million U.S. African Americans. KidCARE TV's pediatric network will be targeted to the audience of approximately 16,000,000 parents of patients of more than 45,000 pediatricians. Medical Media plans to launch similar place-based media networks in the areas of obstetrics/gynecology and dermatology, with programming specific to each specialty. The corporate offices of Medical Media, PetCARE TV, and African American Medical Network are located at 8406 Benjamin Road, Suite C, Tampa, Florida 33634. Questions regarding Medical Media may be addressed to Teresa J. Bray, Vice President at (813) 888-7330. Questions regarding PetCARE TV may be addressed to Bernard Kouma, President at (813) 888-7330. More information on PetCARE TV, its business model, and products can be found on its website: http://www.petcaretv.com. Questions regarding African American Medical Network may be addressed to Robert Cambridge, President, at (310) 348-8170. More information on African American Medical Network and its programming can be found on its website at http://www.africanamericanmedicalnetwork.com. This press release shall not constitute an offer to sell or a solicitation of an offer to buy securities of Medical Media Television, Inc. Certain statements in this release and other written or oral statements made by or on behalf of the Company are "forward looking statements" within the meaning of the federal securities laws. Statements regarding future events and developments and our future performance, as well as management's expectations, beliefs, plans, estimates or projections relating to the future are forward-looking statements within the meaning of these laws. The forward looking statements are subject to a number of risks and uncertainties including market acceptance of the Company's services and projects and the Company's continued access to capital and other risks and uncertainties outlined in its filings with the Securities and Exchange Commission, which are incorporated herein by reference. The actual results the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These statements are based on our current expectations and speak only as of the date of such statements. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of future events, new information or otherwise.