The Secret is Out: Provide Commerce Uncovers Secret Spoon(SM) for Valentine's Day; New Online Marketplace Makes Valentine's Day
26 Janeiro 2006 - 3:47PM
Business Wire
Provide Commerce, Inc. (NASDAQ: PRVD), an e-commerce marketplace of
websites for perishable goods whose leading brands include
ProFlowers(R), is letting everyone in on a big "secret" to make
shopping for Valentine's Day -- or any day -- a sweeter experience.
The Company today announced the official launch of Secret
Spoon(SM), a new online marketplace offering a large selection of
freshly-made truffles, cookies, chocolate-covered strawberries,
cakes and other confections available for delivery nationwide via
the Internet. Secret Spoon -- http://www.SecretSpoon.com --
connects customers directly to some of the world's finest
chocolatiers, bakeries and confectioners, making Secret Spoon
products among the freshest anywhere. Most Secret Spoon products
arrive to consumers within a day or two of being created and can be
ordered to arrive with the customer's choice of delivery date.
"Like the entire Provide Commerce family of brands, Secret Spoon is
in a league of its own when it comes to delivering freshness,
quality, value and convenience," said Steve Goldstein, Senior Vice
President and General Manager, Gourmet Food business unit of
Provide Commerce. "Secret Spoon has found a way to deliver the
perfect array of the freshest and highest quality sweets and
confections all over the country. We've worked hard to get Secret
Spoon ready for Valentine's shoppers and are confident they'll find
us to be a sweeter shopping experience." Secret Spoon has
established a special ordering and delivery schedule for
Valentine's Day shoppers. Order online anytime before 3:00 P.M.
Eastern Standard Time on Saturday, February 11th, and gifts are
guaranteed to get to their destination on Valentine's Day at the
standard low-shipping charge. For Valentine's Day procrastinators,
Secret Spoon will also accept orders online anytime before 3:00
P.M. Eastern Standard Time on Monday, February 13th, and gifts are
guaranteed for Valentine's Day delivery with a $4.99 surcharge.
REASONS TO DIP INTO SECRET SPOON: -- Freshly-Made Gourmet Sweets
and Confections -- Guaranteed Most Secret Spoon products are made
fresh and shipped the same day as compared to many competitors who
make their product months or longer in advance and freeze the
product prior to shipping. Cookies and chocolate-covered
strawberries are made fresh everyday. All strawberries are
hand-dipped one day prior to their delivery date. Cookies are made
in small batches daily, so that only the softest, moistest cookies
get delivered. All chocolate is guaranteed to be fresh and
delicious. -- Large Variety of Sweets and Confections Secret Spoon
is the one-stop shop for anyone with a sweet tooth, offering a wide
variety of freshly-made truffles, cookies, chocolate covered
strawberries, cakes and other confections available for delivery
nationwide via the Internet. Secret Spoon delivers the perfect gift
for any sweetheart, including something for every chocolate-lover
(assorted, dark, milk, and sugar free). -- The Highest Quality
Products Secret Spoon only uses the finest ingredients in all of
its delicious creations. For instance, its unique Venezuelan
truffles use only the finest criollo beans, recognized as the
highest quality cacao in the world. -- A Sweet and Easy Experience
Customers shop Secret Spoon via its easy to navigate website or by
calling toll-free to one of their customer service agents who are
happy to help select the perfect product. When customers need a
gift to arrive on a specific date for a birthday or anniversary,
Secret Spoon is the place to shop. It is one of the few websites
that will guarantee a specific delivery date for the same low
shipping charge - even if that date is tomorrow. Additionally,
Secret Spoon keeps customers informed of the status of their order
with a series of three e-mails to confirm the order was accepted,
confirm the order was picked up, and to confirm that the order was
delivered. Customers can also easily track real-time delivery
status of orders on the web with the confirmation number provided
by Secret Spoon. -- A Great Value A trademark of all Provide
Commerce brands, Secret Spoon delivers the highest quality,
freshest products for the money. Just one bite of any Secret Spoon
product and you can taste the extraordinary value. Customers can
shop the entire Secret Spoon collection of products at
http://www.SecretSpoon.com or by calling toll-free, 1-888-6-SECRET
(1-888-673-2738). About Secret Spoon(SM) Secret Spoon(SM) is run by
Provide Commerce, Inc. (NASDAQ: PRVD). Provide Commerce(SM)
operates an e-commerce marketplace of websites for perishable goods
that consistently delivers fresh, high-quality products direct from
the supplier to the customer at competitive prices. The company's
platform combines an online storefront, proprietary supply chain
management technology and established supplier relationships to
create a market platform that bypasses traditional supply chains of
wholesalers, distributors and retailers. Provide Commerce launched
its marketplace in 1998 to sell and deliver fresh cut flowers for
everyday and special occasions such as Valentine's Day, Easter,
Mother's Day, birthday and anniversary events, through its
ProFlowers(R) brand and website, www.proflowers.com. Provide
Commerce also offers fresh fruit and premium steak direct from the
supplier to its customers at Cherry Moon Farms(SM),
www.cherrymoonfarms.com, and Uptown Prime(R), www.uptownprime.com.
For more information, please visit www.providecommerce.com.
Forward-looking Statements Statements in this press release, other
than historical information, may be "forward-looking" in nature
within the meaning of Section 21E of the Private Securities
Litigation Reform Act of 1995 and are subject to various risks,
uncertainties and assumptions. These statements are based on
management's current expectations, estimates and projections about
Provide Commerce and its industry and include, but are not limited
to, Provide Commerce's ability to fulfill customer promises and
expectations regarding its Valentine's Day product offerings on the
Secret Spoon website and the overall seasonality of its business.
These statements involve risks and uncertainties that could cause
actual results to differ materially from those expressed or implied
in the applicable statements. The risks, uncertainties and
assumptions that may affect Provide Commerce, its operating results
and your investments, include, but are not limited to managing the
seasonality of its business, the Company's dependency of FedEx and
UPS to deliver its products, risks related to weather and logistics
which could hamper holiday deliveries, a dependency on a limited
number of confections suppliers for Secret Spoon, as well as the
factors disclosed in the Company's filings with the U.S. Securities
and Exchange Commission. The Company undertakes no obligation to
update any forward-looking statements in order to reflect events or
circumstances that may arise after the date of this release.
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