Lexar to Sponsor Microsoft WinHEC 2006 Conference
22 Maio 2006 - 10:00AM
Business Wire
Lexar Media, Inc. (Nasdaq:LEXR), a leader in advanced digital media
and accessories, today announced its sponsorship of the
Microsoft(R) conference for Windows(R) professionals - WinHEC 2006
(Windows Hardware Engineering Conference). Lexar to Demonstrate
Innovative New Applications for USB Drives At WinHEC 2006, Lexar
will demonstrate two major breakthroughs in the USB flash drive
arena, including Lexar's PowerToGo(TM) solution, a new software
product that creates a portable working environment for users, as
well as the company's first enterprise-class USB Personal Storage
Device (PSD), the SAFE PSD S1100. PowerToGo software enables users
to install and run most standard Windows applications from select
Lexar JumpDrive(R) products, providing a solution to enable
applications on-the-go. The SAFE PSD S1100 features a multi-layered
security architecture that includes Lexar's PSD-Lock technology, an
embedded device access control technology designed to enable USB
device locking, plus onboard 256-bit "on-the-fly" AES hardware
encryption and tamper-evident housing. WinHEC 2006 is geared toward
professionals focused on the Windows hardware platform and takes
place at the Seattle Convention Center from May 22nd - 25th. Lexar
is providing for attendees a 256 MB flash drive, pre-loaded with
content allowing them to experience various examples of usage
models for USB flash drives, including connection to the WLAN at
WinHEC. "Lexar is proud to continue its history of support for
WinHEC, which is an important convention of professionals," said
Steffen Hellmold, Lexar VP & GM UFD BU. "This year we will once
again be bringing the latest breakthroughs in USB flash drive
technology that will enable new applications and usage models
contributing to the continuous growth of the market." Also at
WinHEC 2006, Lexar will present an informative session entitled
"USB Flash Drives: Protecting Data, Enhancing Storage," scheduled
for Wednesday from 11am to 12pm. Featuring a demonstration, the
Lexar session will cover a USB lockable storage technology,
focusing on the architecture for creating lockable UFDs, as well as
a discussion of how additional features can be added to lockable
UFDs and how the USB lockable storage technology could be expanded
to other USB personal storage devices. About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of NAND flash memory
products including memory cards, USB flash drives, card readers and
ATA controller technology for the digital photography, consumer
electronics, industrial and communications markets. The company
holds over 98 issued or allowed controller and system patents, and
licenses its technology to companies including Olympus Corporation,
Samsung Electronics Co., Ltd., SanDisk Corporation and Sony
Corporation. Lexar sells its memory cards worldwide and through an
exclusive agreement, also sells memory cards under the Kodak brand.
Headquartered in Fremont, California, Lexar has operations in
countries around the world. Cautionary Note Regarding
Forward-Looking Statements This release contains forward-looking
statements which are subject to the safe harbor provisions of the
Private Litigation Reform Act of 1995. These statements include
statements related to the benefits and availability of, and
consumer demand for, Lexar's products, including the PowerToGo
solution and the SAFE PSD S1100, and the growth opportunities
available to Lexar. These forward-looking statements involve risks
and uncertainties that could cause Lexar's actual results to differ
materially from those anticipated by these forward-looking
statements. These risks include, among others, the possibility that
the market for the PowerToGo solution and the SAFE PSD S1100 may
not develop as expected or that development of these products may
not proceed as planned; that the growth and success of Lexar's
business depends on its ability to achieve and maintain technology
leadership, and develop, sell and market products that are
commercially accepted; and that security technology by its nature
is capable of circumvention such that Lexar cannot guarantee data
will be 100% secure from unauthorized access, alteration or
destruction. Readers should also refer to the risk factors
described in Lexar's filings with the SEC, including its most
recently filed Form 10-K and Form 10-Q. Lexar assumes no obligation
to update the information in this release. Lexar, JumpDrive,
PowerToGo and the Lexar logo are trademarks of Lexar Media, Inc.
All other brand or product names are trademarks or registered
trademarks of their respective holders.
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