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Heartland Energy Group Inc. (Pink Sheets: HEGP) today announced that they have entered into a Retail Identity Agreement with Inarea. Under the terms of the agreement Inarea will create a retail identity, which will include the branding of e85 and alternative fuel pumps for the future distribution of Heartland�s full line of bio-fuel products. Heartland Energy with the help of Inarea intends to create an alternative fuel section for independent gas stations throughout the U.S.A. Inarea�s expertise in the energy sector is proven by representing many international companies such as ENI (owner of AGIP) the ninth largest energy company in the world and Enel (NYSE:EN), the main Italian electricity and gas supplier. Roy Thornhill President of Heartland Energy Group stated that: �This agreement is the first step in enabling Heartland Energy to establish a retail presence in the alternative energy sector. Branding is an essential marketing strategy that will raise consumer awareness about our products.� Ethanol Industry: The growing interest in ethanol, a clean, corn-based renewable resource, has paralleled the escalating price of gas and the urgent need to break the country's dependence on crude oil. Recently, the Big Three automobile manufacturers, GM (NYSE:GM), Ford (NYSE: F), and DaimlerChrysler (NYSE: DCX), appealed to Congress for incentives to increase the number of gas stations that offer blends of ethanol. Last year, Microsoft (NasdaqGS: MSFT) co-founder Bill Gates pumped $84 million into Pacific Ethanol (NasdaqGM: PEIX). Sir Richard Branson, chairman of the Virgin Group and worth an estimated $3 Billion, has plans to invest $300 to $400 million to produce and market this alternative fuel. Vinod Khosla, �guru� of Silicon Valley, co-founder of Sun Microsystems (NasdaqGS: SUNW), and one of ethanol�s most vocal advocates, has personally invested millions in private companies involved in the development of ethanol. About Inarea: Inarea, established in 1980 is an international branding and design company that manages identity as a resource, organizing its symbolic and physical space in order to build its emotion and its experience. Inarea has over 100 employees present in 8 different countries with 12 offices in Athens, Atlanta, Berlin, Frankfurt, Milan, Paris, Prague, Rio De Janerio, Rome, Sao Paulo, Toronto, and Turin. Inarea is recognized for redesigning the identity of the city of Rome and the 37th Olympic torch in 2004. Inarea�s client list include companies such as Enel (NYSE:EN), Sears (NasdaqGS: SHLD), Lacoste, Air France (NYSE: AKH), Capitalia Banking Group, Renault (LSE: RNT.L) and many other international corporations. About: Heartland Energy Group, Inc. Heartland Energy Group, Inc. is a North American based alternative fuel resource and Service Company, dedicated to developing the infrastructure for the delivery of ethanol (e85). Heartland seeks to eliminate North America's dependency on foreign energy sources by focusing on innovative engineering that will enable the mass distribution of ethanol. Heartland Energy Group will transcend the future of renewable energy resources, with the ultimate goal of creating a cleaner brighter energy solution for North America. For more information, visit us at www.HeartlandEnergyGroup.com. Forward Looking Statements: Based on current expectations and assumptions, forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical experience and projections. Such forward-looking statements are inherently uncertain, and actual results may differ from those expressed or implied. Consequently, readers should not place undue reliance on any forward-looking statements. Heartland Energy Group, Inc. undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Heartland Energy Group Inc. (Pink Sheets: HEGP) today announced that they have entered into a Retail Identity Agreement with Inarea. Under the terms of the agreement Inarea will create a retail identity, which will include the branding of e85 and alternative fuel pumps for the future distribution of Heartland's full line of bio-fuel products. Heartland Energy with the help of Inarea intends to create an alternative fuel section for independent gas stations throughout the U.S.A. Inarea's expertise in the energy sector is proven by representing many international companies such as ENI (owner of AGIP) the ninth largest energy company in the world and Enel (NYSE:EN), the main Italian electricity and gas supplier. Roy Thornhill President of Heartland Energy Group stated that: "This agreement is the first step in enabling Heartland Energy to establish a retail presence in the alternative energy sector. Branding is an essential marketing strategy that will raise consumer awareness about our products." Ethanol Industry: The growing interest in ethanol, a clean, corn-based renewable resource, has paralleled the escalating price of gas and the urgent need to break the country's dependence on crude oil. Recently, the Big Three automobile manufacturers, GM (NYSE:GM), Ford (NYSE: F), and DaimlerChrysler (NYSE: DCX), appealed to Congress for incentives to increase the number of gas stations that offer blends of ethanol. Last year, Microsoft (NasdaqGS: MSFT) co-founder Bill Gates pumped $84 million into Pacific Ethanol (NasdaqGM: PEIX). Sir Richard Branson, chairman of the Virgin Group and worth an estimated $3 Billion, has plans to invest $300 to $400 million to produce and market this alternative fuel. Vinod Khosla, "guru" of Silicon Valley, co-founder of Sun Microsystems (NasdaqGS: SUNW), and one of ethanol's most vocal advocates, has personally invested millions in private companies involved in the development of ethanol. About Inarea: Inarea, established in 1980 is an international branding and design company that manages identity as a resource, organizing its symbolic and physical space in order to build its emotion and its experience. Inarea has over 100 employees present in 8 different countries with 12 offices in Athens, Atlanta, Berlin, Frankfurt, Milan, Paris, Prague, Rio De Janerio, Rome, Sao Paulo, Toronto, and Turin. Inarea is recognized for redesigning the identity of the city of Rome and the 37th Olympic torch in 2004. Inarea's client list include companies such as Enel (NYSE:EN), Sears (NasdaqGS: SHLD), Lacoste, Air France (NYSE: AKH), Capitalia Banking Group, Renault (LSE: RNT.L) and many other international corporations. About: Heartland Energy Group, Inc. Heartland Energy Group, Inc. is a North American based alternative fuel resource and Service Company, dedicated to developing the infrastructure for the delivery of ethanol (e85). Heartland seeks to eliminate North America's dependency on foreign energy sources by focusing on innovative engineering that will enable the mass distribution of ethanol. Heartland Energy Group will transcend the future of renewable energy resources, with the ultimate goal of creating a cleaner brighter energy solution for North America. For more information, visit us at www.HeartlandEnergyGroup.com. Forward Looking Statements: Based on current expectations and assumptions, forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical experience and projections. Such forward-looking statements are inherently uncertain, and actual results may differ from those expressed or implied. Consequently, readers should not place undue reliance on any forward-looking statements. Heartland Energy Group, Inc. undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.