AVPI AVP Inc (CE)

AVP, Inc. (OTCBB:AVPI) (www.avp.com), a lifestyle sports entertainment company focused on professional beach volleyball, today announced a five-year agreement with the Australian Volleyball Federation (AVF) to expand internationally into Australia. The deal grants the AVP the license to operate and promote the annual AVF tour and brings together the top beach volleyball organizations from two countries that are established as leaders in the development of the sport. The five-year deal automatically renews at the end of the term upon AVP meeting certain performance milestones. The 2008 tour schedule includes five events in prominent beach locations throughout Australia: January 25-27, 2008 - Gold Coast (Surfers Paradise) (Queensland) February 8-10, 2008 - Manly Beach (Sydney) (New South Wales) February 15-17, 2008 - Port Macquarie (New South Wales) March 7-9, 2008 - Perth (Scarborough Beach) (Western Australia) March 21-23, 2008 - Adelaide (Glenelg) (South Australia) At stake for players in 2008 is top prize money, an opportunity to play in iconic Australia beach locations, and the chance to be affiliated with one of the top sporting events in Australia. The number of events is slated to increase in 2009 as the tour expects to grow in prominence thanks to the relationship with the AVP. �We are very excited to extend the AVP�s reach internationally and bring the AVP beach volleyball experience to Australian sports fans, reflecting the increasing international popularity of beach volleyball we are seeing,� said AVP CEO Leonard Armato. �We thank the AVF for inviting our partnership. We believe this tour will become a regular event and mainstay in the Australian sports and beach-lifestyle landscape.� �The AVP is a strong partner to promote our sport, and the AVF appreciates the willingness of the AVP to join us in promoting beach volleyball in Australia,� said Chris Schacht, AVF President. �We look forward to a successful partnership and to the AVP assisting us in reinvigorating the beach volleyball tour in Australia.� About AVP, Inc. AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, promotion, marketing, and distribution of professional beach volleyball events worldwide. AVP operates the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour, which was organized in 1983. Featuring more than 150 of the top American men and women competitors in the sport, AVP is set to stage 18 outdoor events throughout the United States in 2008, as well as 19 indoor events. In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece, winning gold and bronze medals, the first medals won by U.S. women in professional beach volleyball. For more information, please visit www.avp.com. About Australian Volleyball Federation The Australian Volleyball Federation is the peak body responsible for the administration and delivery of the sport of volleyball in Australia. The AVF is affiliated to the International Volleyball Federation (FIVB), the Asian Volleyball Confederation (AVC) and the Australian Olympic Committee (AOC). Through partnerships, educational opportunities and leadership, the Federation promotes and develops indoor and beach volleyball to provide participation opportunities at all levels from grass roots through to elite. Forward Looking Statements Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of the Company. We wish to caution you that these statements involve risks and uncertainties and actual results might differ materially from those in the forward-looking statements, if we receive less sponsorship and advertising revenue than anticipated, or if attendance is adversely affected by unfavorable weather. Event-related expenses, such as for the stadium, transportation and accommodations, or security might be greater than expected; or marketing or administrative costs might be increased by our hiring, not currently planned, of a particularly qualified prospect. Additional factors have been detailed in the Company�s filings with the Securities and Exchange Commission, including our recent filings on Forms 10-KSB and 10-QSB.