Calvin Klein Underwear to Feature Actress Eva Mendes in Fall 2008 Global Advertising Campaign
17 Março 2008 - 10:49AM
Business Wire
Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van
Heusen Corporation (NYSE: PVH) and Calvin Klein Underwear, a
division of The Warnaco Group Inc. (Nasdaq: WRNC), today announced
that actress Eva Mendes will be featured in the upcoming Calvin
Klein Underwear advertising campaign. Beginning this fall, the
acclaimed actress will be featured in global print and outdoor
advertising imagery for the brand and the launch of �Seductive
Comfort,� the latest offering from Calvin Klein Underwear. �The
company has such an incredible creative legacy,� said Ms. Mendes.
�I'm honored to be associated with such an iconic, world-class
brand like Calvin Klein Underwear.� Calvin Klein, Inc. and Calvin
Klein Fragrances, a division of Coty, Inc., also recently announced
that Ms. Mendes will be featured in a new Calvin Klein fragrance
campaign that also launches in the fall. Further details on that
campaign have not been released. Ms. Mendes has a long-standing
relationship with the house of Calvin Klein and has been wardrobed
by Calvin Klein Collection many times. She has worked with the
line�s award-winning Creative Director, Francisco Costa, for events
such as the CFDA Fashion Awards, The Whitney Art Party, Fashion
Rocks, and last month�s Independent Spirit Awards, as well as other
personal appearances and premieres. �We�re very pleased that Calvin
Klein, Inc. will be able to capitalize on the benefits of having a
beautiful and talented actress like Eva Mendes featured in two
campaigns running this fall. She really embodies the essence of the
Calvin Klein brand and we look forward to seeing that carried
through in the creative,� said Tom Murry, President & COO,
Calvin Klein, Inc. Ms. Mendes is most known for her performances in
hit movies like �Training Day,� �Hitch,� �Ghost Rider,� and last
year�s �We Own the Night� with Joaquin Phoenix and former Calvin
Klein Underwear model Mark Wahlberg. This fall, Ms. Mendes will be
seen in the much-anticipated re-make of �The Women� alongside
actresses Meg Ryan, Annette Bening, Debra Messing, Candice Bergen,
Carrie Fisher, Bette Midler, and Jada Pinkett-Smith, among others,
and she also recently completed filming Frank Miller's "The
Spirit." �We are thrilled to have Eva Mendes as the face of Calvin
Klein Underwear and Seductive Comfort, our latest and exciting
product launch,� said Bob Mazzoli, Chief Creative Officer of Calvin
Klein Underwear. �Seductive Comfort is our new collection of bras
which offer the unique combination of the Calvin Klein aesthetic
with a new level of fit, support, and superior comfort. Eva�s
universal appeal will enable us to communicate this new launch to
our worldwide audience.� Calvin Klein, Inc. is one of the leading
fashion design and marketing studios in the world. It designs and
markets women�s and men�s designer collection apparel and a range
of other products that are manufactured and marketed through an
extensive network of licensing agreements and other arrangements
worldwide. Brands/lifestyles include Calvin Klein Collection, ck
Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein
Underwear. Product lines under the various Calvin Klein brands
include apparel, accessories, shoes, sleepwear, hosiery, socks,
swimwear, belts, eyewear, watches, jewelry, coats, suits,
fragrances, and cosmetics, as well as products for the home.
Phillips-Van Heusen Corporation is one of the world's largest
apparel companies. It owns and markets the Calvin Klein brand
worldwide. It is the world's largest shirt and neckwear company and
markets a variety of goods under its own brands, Van Heusen, Calvin
Klein, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed
brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth
Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria,
BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J.
Trump Signature Collection, JOE Joseph Abboud, Tommy Hilfiger,
Perry Ellis Portfolio, DKNY and, beginning in Fall 2008,
Timberland. The Warnaco Group, Inc., headquartered in New York, is
a leading apparel company engaged in the business of designing,
sourcing, marketing and selling intimate apparel, menswear,
jeanswear, swimwear, men's and women's sportswear and accessories
under such owned and licensed brands as Warner's�, Olga�, Body
Nancy Ganz�, and Speedo�, as well as Chaps� sportswear and denim,
and Calvin Klein� men's and women's underwear, men�s and women�s
bridge apparel and accessories, men's and women's jeans and jeans
accessories, junior women's and children's jeans and men�s and
women's swimwear. IMAGE: Eva Mendes dressed in Calvin Klein
Collection at The Whitney Art Party, 2006 � Patrick McMullan
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