HRAL Hear AtLast Holdings Inc (PK)

(Pinksheets: HRAL)� HearAtLast Holdings, Inc. is pleased to announce they have selected award winning OEB Enterprise (OEB) as its public relations agency of record to promote its brand across North America. OEB Enterprise was selected to represent HearAtLast in an agency competition representing several public relations firms. Founded in 1946 as Ontario Editorial Bureau, one of Canada�s first public relations firms, the company joined enterprise Canada a leading strategic communications and government affairs firm in 1999. Clients include Black and Decker, College of Audiologists and Speech Language Pathologists of Ontario (CASLPO), Steam Whistle Brewer and Lindemans Wines. �OEB is a very good fit for us. The company has a proven track record in the consumer product sector along with an international network that we can tap into as we expand into a global brand.� Stated Mr. Rob Oswald, President of HearAtlast Holdings Inc. �We believe that HearAtLast has exceptional potential,� Said Stephen Murdoch, senior consultant with OEB Enterprise. HearAtLast offers a bold and fresh new approach to clinical hearing testing and the dispensing of the next generation of the hearing instruments.� For more information on OEB Enterprises please visit: www.oeb.com. About HearAtLast HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company�s mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour. For more information please visit www.hearatlast.com Safe Harbor Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.