Reed's, Inc. Announces Enhanced Partnership with Haggen, Inc.
29 Julho 2008 - 10:00AM
Business Wire
Reed�s, Inc. (NASDAQ: REED) announced today that it has formed an
expanded partnership with Haggen, Inc., which operates 33 grocery
stores in Washington and Oregon. Haggen carries a wide variety of
natural and organic products, including select Reed�s Ginger Brews
& Virgil�s All Natural Sodas, and has committed to begin
carrying Reed�s full product line throughout all of its Haggen Food
& Pharmacy, TOP Food & Drug and Larry�s Market stores.
Christopher Reed, Founder and CEO of Reed�s, Inc., stated, �Our
enhanced partnership with Haggen reflects Reed�s commitment and
success in expanding into the mainstream marketplace. As a leading
retailer of natural and organic products in Washington and Oregon,
Haggen represents a significant opportunity to increase brand
awareness in the Pacific Northwest.� Carl Bertrand, Region Manager
for Reed�s, Inc., commented, �With this new partnership, we look
forward to driving the Reed�s brand through the development of full
year �partner-with-purpose� marketing plans, in-store sampling
campaigns, Weekly Ad/Circular participation and additional
promotional efforts which will greatly expand our reach with�Haggen
consumers in Washington and Oregon.� About Reed�s, Inc. Reed�s,
Inc., makes the top-selling sodas in natural food markets
nationwide, and is currently selling in 10,500 supermarkets in
natural foods and mainstream. Its six award-winning non-alcoholic
Ginger Brews are unique in the beverage industry, being brewed not
manufactured and using fresh ginger, spices, and fruits in a
brewing process that predates commercial soft drinks. In addition,
the Company has acquired the top-selling root beer line in natural
foods, the Virgil�s Root Beer product line, and the top-selling
cola line in natural foods, the China Cola product line. Other
product lines include Reed�s Ginger Candies, and Reed�s Ginger Ice
Creams. Reed�s products are sold through specialty gourmet and
natural food stores, supermarket chains, retail stores, and
restaurants nationwide and in Canada. For more information about
Reed�s, please visit the company�s website at
www.reedsgingerbrew.com, or call 800-99-REEDS. About Haggen, Inc.
Haggen, Inc., operates 33 supermarkets in Washington and Oregon
under the Haggen Food & Pharmacy, TOP Food & Drug and
Larry�s Market names. Headquartered in Bellingham, Wash., it is the
largest independent grocer and sixth-largest private company based
in the State of Washington. For more information, visit
www.Haggen.com and www.Top-Foods.com. SAFE HARBOR STATEMENT Some
portions of this press release, particularly those describing
Reed's goals and strategies, contain forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. While Reed's is working to achieve those goals and
strategies, actual results could differ materially from those
projected in the forward-looking statements as a result of a number
of risks and uncertainties, including difficulties in marketing its
products and services, need for capital, competition from other
companies and other factors, any of which could have an adverse
effect on the business plans of Reed's, its reputation in the
industry or its expected financial return from operations and
results of operations. In light of significant risks and
uncertainties inherent in forward-looking statements included
herein, the inclusion of such statements should not be regarded as
a representation by Reed's that they will achieve such
forward-looking statements. For further details and a discussion of
these and other risks and uncertainties, please see our most recent
reports on Form 10-KSB and Form 10-QSB, as filed with the
Securities and Exchange Commission, as they may be amended from
time to time. Reed's undertakes no obligation to publicly update
any forward-looking statement, whether as a result of new
information, future events, or otherwise.
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