Reed's, Inc. Announces Big Y Supermarket Chain to Offer Reed's Complete Product Line
05 Agosto 2008 - 10:00AM
Business Wire
Reed�s, Inc. (NASDAQ: REED) announced today that it has formed an
enhanced partnership with Big Y Supermarkets, a family owned and
family operated retail food company, serving people�s at home food
needs. Big Y carries a wide variety of natural and organic
products, including select Reed�s Ginger Brews & Virgil�s All
Natural Sodas. Under the enhanced partnership, Big Y has committed
to begin carrying Reed�s full product line throughout all of its 57
Big Y locations and one Fresh Acres location. Christopher Reed,
Founder and CEO of Reed�s, Inc., stated, �This enhanced partnership
with Big Y reflects Reed�s commitment and success in expanding into
the mainstream marketplace. As a leading retailer of natural and
organic products across Massachusetts and Connecticut, Big Y
represents a significant opportunity to increase brand awareness in
one of the largest independently-owned supermarket chains in New
England.� Ed Hanley, Vice President of Sales Northeast for Reed�s,
Inc., commented, �Our enhanced partnership with Big Y offers Reed�s
the opportunity to greatly expand our brand awareness and reach
with consumers in the Massachusetts and Connecticut marketplaces.
We look forward to working closely with Big Y to develop full year
�partner-with-purpose� marketing plans, in-store sampling
campaigns, Weekly Ad/Circular participation and additional
promotional efforts for the Reed�s brand.� About Reed�s, Inc.
Reed�s, Inc. makes the top-selling sodas in natural food markets
nationwide, and is currently selling in 10,500 supermarkets in
natural foods and mainstream. Its six award-winning non-alcoholic
Ginger Brews are unique in the beverage industry, being brewed not
manufactured and using fresh ginger, spices, and fruits in a
brewing process that predates commercial soft drinks. In addition,
the Company has acquired the top-selling root beer line in natural
foods, the Virgil�s Root Beer product line, and the top-selling
cola line in natural foods, the China Cola product line. Other
product lines include Reed�s Ginger Candies, and Reed�s Ginger Ice
Creams. Reed�s products are sold through specialty gourmet and
natural food stores, supermarket chains, retail stores, and
restaurants nationwide and in Canada. For more information about
Reed�s, please visit the company�s website at
www.reedsgingerbrew.com, or call 800-99-REEDS. SAFE HARBOR
STATEMENT Some portions of this press release, particularly those
describing Reed�s goals and strategies, contain forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. While Reed�s is working to achieve those goals
and strategies, actual results could differ materially from those
projected in the forward-looking statements as a result of a number
of risks and uncertainties, including difficulties in marketing its
products and services, need for capital, competition from other
companies and other factors, any of which could have an adverse
effect on the business plans of Reed�s, its reputation in the
industry or its expected financial return from operations and
results of operations. In light of significant risks and
uncertainties inherent in forward-looking statements included
herein, the inclusion of such statements should not be regarded as
a representation by Reed�s that they will achieve such
forward-looking statements. For further details and a discussion of
these and other risks and uncertainties, please see our most recent
reports on Form 10-KSB and Form 10-QSB, as filed with the
Securities and Exchange Commission, as they may be amended from
time to time. Reed�s undertakes no obligation to publicly update
any forward-looking statement, whether as a result of new
information, future events, or otherwise.
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