Tata Sky Achieves 3 Million Connections in India on End-to-End NDS Platform
16 Dezembro 2008 - 12:30AM
Business Wire
NDS, the leading provider of technology solutions for digital
pay-TV, today acknowledged that Tata Sky, the leading provider of
Direct-to-Home (DTH) satellite pay-TV services in India, has
achieved another major milestone in reaching 3 million subscribers
within a period of just 27 months. The latest 1 million subscribers
were gained in just seven months. In partnership with NDS, Tata Sky
has revolutionised television viewing for Indian audiences. The
platform is protected and powered by an end-to-end suite of NDS
solutions including VideoGuard� conditional access system (CAS),
MediaHighway� middleware, an advanced electronic programme guide
(EPG), as well as the XTVTM DVR and additional NDS interactive
infrastructure. Powered by NDS, Tata Sky�s interactive services
include Active Star News� with interactive news and weather updates
and a range of popular multi-level games. Together, these NDS
solutions enable Tata Sky to deliver advanced services that are the
basis for a viewing experience that is unsurpassed in the rapidly
expanding pay-TV market in India. Tata Sky launched its DTH
satellite pay-TV service in August 2006 with the goal of reaching
one million connections�by the end of�their first year of
operation. Tata Sky achieved that goal, and then took only another
10 months to reach the 2 million connections mark and just seven
months to reach the 3 million connections milestone. NDS CAS and
DRM technology protects over 95.4 million digital devices,
including over 14.5 million DVRs, around the globe, making NDS the
global leader. Middleware from NDS has been deployed in over 98.7
million devices. NDS facilities in New Delhi, Mumbai and Bangalore
all play a role in supporting Tata Sky. On the occasion of today�s
announcement, Mr. Vikram Kaushik, MD & CEO, Tata Sky Ltd. said,
�Tata Sky has achieved significant success in reaching 3 million
connections in such a short time. The most recent achievement
validates that Tata Sky is the most preferred service provider in
the highly competitive Indian pay-TV market.� He added, �The
end-to-end digital solutions from NDS, coupled with our
unparalleled customer service and continuous product innovations,
have enabled us to provide differentiated applications and a
superior viewing experience for our subscribers.� �NDS salutes Tata
Sky�s performance in reaching 3 million connections in only 27
months,� said Sue Taylor, Senior VP and General Manager of NDS Asia
Pacific. She added, �We value our partnership with Tata Sky as they
offer innovative and exciting new solutions now and into the
future. We are proud that our market leading solutions play a
pivotal role in providing Tata Sky with a platform to attract and
retain subscribers through innovative products.� Bookmark:
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About Tata Sky Tata Sky Ltd., the JV between the TATA Group and
STAR, is committed to offering viewers the best of pay television
through its nationwide satellite television service. Tata Sky
offers subscribers over 160 channels and interactive services in
DVD quality picture and CD quality sound. For more information on
Tata Sky, visit www.tatasky.com. About NDS NDS Group plc (NASDAQ:
NNDS), a majority owned subsidiary of News Corporation, supplies
open end-to-end digital technology and services to digital pay-TV
platform operators and content providers. See www.nds.com for more
information about NDS. Read about the latest developments at NDS
and in the pay-TV industry in World Vision Click here for the NDS
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within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are based on management�s views and
assumptions regarding future events and business performance as of
the time the statements are made. Actual results may differ
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