AT&T CruiseCastSM Will Deliver 22 Satellite TV & 20 Satellite Radio Channels into the Car for First Time with Breakthrough An...
08 Janeiro 2009 - 2:00PM
Business Wire
AT&T Inc. (NYSE: ATT) and RaySat Broadcasting Corp. today
debuted to the consumer marketplace AT&T CruiseCastSM, the
Total In-Car Entertainment service that will enable families,
commuters, and mobile professionals to watch a lineup of 22
satellite video channels anywhere in the country. Demonstrated at
CES, the world�s premier consumer electronics tradeshow, AT&T
CruiseCast utilizes a compact, low-profile antenna for use on cars,
trucks and SUVs, and a breakthrough technology that overcomes
line-of-sight obstacles such as overpasses, buildings, trees or
tunnels. AT&T CruiseCast will have a robust 22 channel line-up
that will include a variety of kids and family, documentary, music,
comedy, news, and sports programming. AT&T CruiseCast will
deliver TV programming that family members of all ages enjoy at
home, which will include Disney Channel, Disney XD, Discovery Kids,
Animal Planet, Nickelodeon, Cartoon Network Mobile, USA, COMEDY
CENTRAL, MSNBC, CNN Mobile Live and CNBC. Twenty satellite radio
music channels will also be available at the launch in Spring 2009.
The service has the ability to add channels to meet market demands.
The groundbreaking service was developed in collaboration between
RaySat�, Inc., a leading manufacturer and supplier for the mass
market for cost-effective, low-profile satellite antennas that
enable communication on the move, and AT&T, the world�s premier
telecommunications company. RaySat Broadcasting Corporation, a
privately held U.S. company, is working with AT&T Business
Development to introduce the new product to the marketplace.
�AT&T CruiseCast is a significant advancement from what is in
the market today�both in terms of technology and channel
offerings,� said Winston Guillory, President of RaySat Broadcasting
Corp. �People today want high quality entertainment wherever they
go. AT&T CruiseCast extends the living room-style entertainment
experience into their vehicles. We are making quality total in-car
entertainment a reality for the consumer.� AT&T CruiseCast is
made consumer-friendly by the unique scaling down of satellite
technology into the small pod-like antenna that affixes to the roof
of vehicles. The antenna is paired with a receiver that is mounted
in the vehicle and provides all video and audio connections to the
appropriate vehicle systems, such as Rear Seat Entertainment,
Vehicle Audio System, etc. �AT&T is a leader with innovations
that enable people to do more and get more from technology,� said
Sean O�Leary, vice president of Business Development for AT&T.
�We will deliver an unprecedented capability for people to enjoy
live television in their vehicles. AT&T CruiseCast furthers
AT&T�s mission to enable people to access the content and
applications they want and need, whenever and wherever they may
be.� Yoel Gat will serve as Chairman and CEO of RaySat Broadcasting
Corp. �Due to our smaller antenna and expansive programming we
believe consumers will flock to bringing living room entertainment
into the back seat of their car,� said Gat. �AT&T CruiseCast is
the first service that uses video-buffering technology to minimize
loss of programming when a vehicle loses line of sight with the
satellite while driving alongside a tall building or under a
tunnel.� AT&T CruiseCast Service will be sold through auto
dealerships and other automotive product vendors where buyers can
have the compact antennas and receivers installed to link into
rear-seat entertainment systems. The antenna will be secured to a
roof-rack on sedans, SUVs and mini-vans and via a magnetic mount on
all other vehicles. For more information, go to www.cruisecast.com.
About RaySat Broadcasting Corporation RaySat Broadcasting
Corporation is a privately held U.S. company that has been
chartered to introduce Total In-Car Entertainment to the
marketplace with the revolutionary AT&T CruiseCast service.
Headquartered in Dallas, TX, RaySat Broadcasting Corporation
capitalizes on pioneering technology that has enabled the creation
of a small compact antenna for use on cars, trucks and SUVs that
also provides continual coverage on-the-go thanks to an advancement
that overcomes line-of-sight obstacles such as overpasses,
buildings, trees or tunnels. RaySat Broadcasting Corp. is an
affiliate of Vienna, VA-based global satellite-antenna innovator
RaySat�, Inc., a leading manufacturer and supplier for the mass
market of cost-effective, low-profile satellite antennas that
enable communication on the move. Editors Note: At the AT&T
CruiseCast booth, CES attendees will have the opportunity to
schedule demonstration rides around the convention center. Anyone
interested in the service can visit www.cruisecast.com for further
information. CES Booth # 5223
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