Carl’s Jr. Kicks off Hawaiian Summer with New Teriyaki Chicken Sandwich
05 Maio 2010 - 9:11AM
Business Wire
Aloha, summer! Starting today, Carl’s Jr.® welcomes the warmer
weather with its newest offering: the Teriyaki Chicken
Sandwich.
The new Teriyaki Chicken Sandwich, which is sure to become a
summer favorite, includes a charbroiled chicken breast,
sweet-and-savory teriyaki glaze, charbroiled Dole® pineapple, Swiss
cheese, lettuce, red onion, tomato and mayonnaise, all on a
honey-wheat bun.
The Teriyaki Chicken Sandwich is available at Carl’s Jr. for
$3.89, or as a combo meal with fries and a drink for $6.39. Prices
may vary by location. Burger lovers can still enjoy the popular
Teriyaki Burger, which became a permanent menu item around this
time last year.
“The Carl’s Jr. Teriyaki Burger is still the only one of its
kind in the fast-food world and it has earned a very loyal
following among both our guests and our franchisees,” said Brad
Haley, executive vice president of marketing at Carl’s Jr. “The
unique taste of the teriyaki glaze, grilled pineapple and fresh
produce not only makes for a great burger, but we had so many
guests asking if they could substitute a charbroiled chicken breast
fillet that we opted to give the sandwich its own place on the
menu. In fact, our franchisees are also such fans of the flavor
combination that we will be introducing other menu items that
celebrate the tastes of Hawaii all summer long.”
In 2007, Carl’s Jr. was the first major fast-food restaurant
chain to offer a teriyaki burger with grilled pineapple – something
previously only found in sit-down burger restaurants. “Carl’s Jr.
has become known as the fast-food place where the public can find
the same kind of burgers and sandwiches they previously could only
get at more expensive, sit-down restaurants,” added Haley. “The
Teriyaki Burger and the new Teriyaki Chicken Sandwich are two
delicious examples of that philosophy.”
To help celebrate the Hawaiian Summer, Carl’s Jr. will run the
“Hula” ad, featuring a hungry surfer and his hula girl, to support
the new Teriyaki Chicken Sandwich, while the commercial titled
“Bikini,” featuring The Hills star Audrina Patridge on the beach in
a sizzling gold-lamé bikini, will air in support of the Teriyaki
Burger. Both ads, created by Los Angeles-based advertising agency
Mendelsohn|Zien, as well as behind-the-scenes footage and
interviews from Audrina’s shoot are available on the Carl’s Jr.
YouTube channel.
Stay tuned to the Carl’s Jr. Web site (www.carlsjr.com) and
social media pages (www.facebook.com/carlsjr,
www.youtube.com/carlsjr, www.twitter.com/carlsjr) for more details,
valuable coupons and additional campaign tie-ins celebrating the
Hawaiian Summer promotion.
About Carl’s Jr.
Carl’s Jr. is celebrating more than 65 years in the
quick-service industry. What began as a lone hot dog cart in Los
Angeles, Calif. in 1941 is today an international organization that
employs nearly 30,000 people worldwide. Carl’s Jr. is a wholly
owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of
Carpinteria, Calif. As of the end of fiscal year 2010, CKE
Restaurants, Inc., through its subsidiaries, had a total of 3,141
franchised, licensed or company-operated restaurants in 42 states
and in 16 countries, including 1,224 Carl's Jr. restaurants and
1,905 Hardee's restaurants. For more information, or to find a
Carl’s Jr. near you, go to www.ckr.com or www.carlsjr.com. Carl’s
Jr. social media sites include www.facebook.com/carlsjr,
www.twitter.com/carlsjr and www.youtube.com/carlsjr.
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