REED Reeds Inc

Reed's, Inc. (NASDAQ:REED) (OTCBB:REEDP), maker of the top-selling sodas in natural food stores nationwide, commented today on a recent study in The Journal of Medicine that both raw and cooked ginger reduce pain associated with muscle injury by about 24%, compared with placebo. The study was supported by the McCormick Science Institute.

“The primary novel finding was that supplementation with both raw and heat-treated ginger attenuated muscle pain intensity 24 hours after eccentric exercise,” wrote the researchers, led by Chris Black, Ph.D., from Georgia College & State University. The researchers found that consumption of raw ginger resulted in a 25% reduction, while heat-treated ginger resulted in a 23% reduction in muscle-pain intensity 24 hours post-exercise.

In order to test this hypothesis, the researchers recruited 74 volunteers and randomly assigned them to consume two grams of raw or heat-treated ginger supplements for 11 days in a double-blind, placebo-controlled, randomized design. The subjects then performed 18 extensions of the elbow flexors with a heavy weight to induce moderate muscle injury to the arm. Arm function, inflammation, and pain were assessed prior to and for three days after exercise. Results showed that exercise-induced pain was reduced by 25% after daily supplements of raw ginger, and by 23% after supplementation with the heat-treated form.

The rhizome of the ginger plant (Zingiber officinale) is a rich source of antioxidants, including gingerols, shogaols, zingerones and other ketone derivatives. According to Black and his co-researchers, ginger’s pain reducing effects are biologically plausible with both in vitro and in vivo animal studies showing an effect of gingerols, shogaols, and zingerones on inflammatory compounds. “[This suggests] ginger may have anti-inflammatory and analgesic properties akin to non-steroidal anti-inflammatory drugs,” stated the researchers.

“We are excited by these findings, especially since we have been hearing for years from our customers how they use our natural ginger brewed beverages to treat health conditions,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “I have always been a believer in the healing power of ginger, which is why I launched our ‘Reeds Rx’ line of over-the-counter ginger-based remedies for nausea and motion sickness. Ginger has been used for thousands of years by many cultures for its healing power, from Ayurvedic medicine to traditional Chinese medicine. This study uncovers important new properties of ginger that supports traditional herbal health values associated with its use.”

About Reed's, Inc.

Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's introduced its ‘Reed’s Rx’ line of ginger-based nausea relief products for the drug store market and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

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SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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