The Kardashians, The Mirage, TLK Fusion & BRAVADA International Sign Partnership to Open a “Kardashian Retail Project” in...
25 Junho 2010 - 6:24AM
Business Wire
BRAVADA Muscle Flex Inc. (Pink Sheets: MFLI) The
Kardashians, The Mirage, a wholly owned subsidiary of MGM Resorts
International (NYSE: MGM), TLK Fusion and BRAVADA International
(Symbol: MFLI) jointly announced today that they have signed a
partnership agreement to open what is being described as an
exciting project that is certain to create extraordinary
international appeal and demand at The Mirage in Las Vegas.
The project is a “Kardashian-specific retail project” that will
be operated by BRAVADA International (www.BravadaLtd.com), a
publicly traded Los Angeles-based company, specializing in media
and women’s health, fitness and lifestyle. TLK Fusion, a Los
Angeles-based company known for its ability to strategically fuse
brands with celebrities and media, has created this concept and
shall be the exclusive marketing and public relations firm for the
project. More details of the project will be provided at a press
conference that will be held on Monday, June 28, 2010 at 1:00 PM at
The Mirage in Las Vegas.
BRAVADA International will be the exclusive operator of this
Kardashian retail project and will work closely with The Mirage,
Kris Jenner, and TLK Fusion in developing and operating what
BRAVADA CEO Danny Alex describes as one of Las Vegas’ most
prestigious and world-class retail destinations for all that is
“The Kardashians” and more—a lot more. It will be a “must-see”
tourist destination in the heart of The Mirage.
The Kardashian brand has become one of the most popular and
recognizable international brands led by Kris Jenner, along with
her three daughters—Kim, Khloe and Kourtney. The Kardashian sisters
are the most photographed women in the world, and between having a
series of successful shows on E! (Keeping Up with the Kardashians,
The Spin Crowd, Kourtney and Khloe Take Miami) and being
acknowledged businesswomen, they have become a cultural phenomenon.
Now the fashionable entrepreneurs have partnered up with the
business powerhouses at The Mirage, BRAVADA International, and TLK
Fusion to take on their biggest and most exciting business endeavor
yet. The international appeal of Las Vegas makes it the perfect
location for a project of this caliber. Complete details will be
provided at this Monday’s press conference.
About BRAVADA International Ltd. (Symbol MFLI -
Formerly Muscle Flex Inc.) (www.BravadaLtd.com)
BRAVADA is a publicly traded company specializing in innovative
media, health, fitness and lifestyle products that owns and
operates BRAVADA Women’s Athletica, an exclusively women’s fitness
apparel retail store, BRAVADA Productions and develops exciting
brands through the creation of internet and television media
content. BRAVADA is dedicated to providing the highest quality
products, services and media that enriches and provides beneficial
betterment for individuals, both physically and emotionally.
Through its dedication to quality and innovation, BRAVADA delivers
its products, services and media by empowering individuals through
positive lifestyles and experiences.
About The Mirage
The Mirage, the hotel that introduced the concept of destination
resort to the Las Vegas Strip in 1989, has undergone a stunning
transformation. While introducing contemporary amenities such as
The Beatles™ LOVE™ by Cirque du Soleil, JET Nightclub and Kim Vō
Salon, The Mirage has maintained the exceptional service standards
and serene tropical atmosphere that have distinguished it as a AAA
Four Diamond Polynesian paradise.
About TLK Fusion Entertainment
(www.TLKFusion.com)
TLK Fusion Entertainment is a marketing firm that focuses on
enhancing brands through the power of celebrity endorsements,
charity alignments, media placement, and premier events. TLK has
taken the meaning of “Strategic Partnerships” to a whole new level
by fusing brands they work with to respected celebrities and
well-known charities. TLK has developed a formula that serves up a
3-dimensional marketing strategy that has proven successful time
and time again. TLK Fusion is brand consulting at its best,
offering and delivering a 360 package: imaging/branding, marketing,
product placement, and public relations. By strategically aligning
brands, artists, and charities, through the fusion of powerful and
creative people, TLK Fusion is producing results that are
positively impacting people’s lives.
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