Sportsquest, Inc.’s Fielding Eyewear Hires Former World Axis Group Exec to Head Up Brand Development, Marketing
25 Maio 2011 - 1:25PM
Business Wire
Sportsquest, Inc. (Pink Sheets: SPQS) / Fielding Eyewear
(www.FieldingEyewear.com) announces that Fielding Eyewear has
appointed Jim Spangler VP of Marketing & Brand Development for
the company. Spangler was previously President of World Axis Group
in Thomasville Georgia, a full-service advertising agency
originally based out of Ft. Lauderdale, Florida. The agency
specialized in building brand identity for national, regional and
international corporations. Partial client list includes:
AcuraVision, Alamo Rent A Car, Bell South Mobility, Columbia
Pictures, Delta Dream Vacations, Dunlop Eyewear, Lens Express,
Motorola, Siemens and STP International.
Fielding President Greg Vaughan says, "Jim brings over 30 years
experience to the table in building national brands and has years
of experience in both the eyewear & sunglass industry from
previous clientele. He's been consulting with us for some time now
and already knows our business inside/out and our philosophies are
the same... it's a great fit. "
Jim Spangler comments, "I'm charged to be a part of such an
innovative company that understands the importance of quality and
service. The transition will be very easy for me as I've already
been working in-house on a daily basis coordinating the design of
new product packaging, new retail displays, national advertising,
tv sponsorships, event sponsorships, celebrity spokespersons,
direct mail, websites & social media... and that's just this
week! In the past my agency designed award winning brand identities
for other clients... Fielding Eyewear is poised to be a famous
household brand as part of our near-term objectives."
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