EA’s Internationally Award-Winning Battlefield 3 Begins Its Assault on Retail Worldwide
25 Outubro 2011 - 11:00AM
Business Wire
The entertainment event of the year has arrived. DICE, an
Electronic Arts Inc. (NASDAQ: ERTS) studio, today announced that
Battlefield 3™, winner of over 60 industry awards worldwide,
is now available at retail stores in North America. With close to 3
million pre-sales*, Battlefield 3 is the biggest first-person
shooter launch in EA history.
Celebrated for its immersive single-player campaign, intense
co-op mode and explosive multiplayer gameplay, Battlefield 3
launches with a 93 on Metacritic and is being heralded as
“unforgettable” by IGN.com, “mesmerizing” by Joystiq and the “must
have first-person shooter of the year” from GameSpy, who awarded
Battlefield 3 a perfect 5 out of 5. Even prior to launch, fans
around the world have already demonstrated their anticipation for
the game with over 100 million video views and over 2 million
“likes” on the Battlefield Facebook page in addition to thousands
having purchased fan merchandise at the DICE store. Additionally,
an astounding 9.5 million gamers downloaded the September beta and
collectively set new social online play records for EA with 42
billion shots fired and 1.6 billion kills registered, 21 million
exploded M-Com stations and 19 million dog tags lost at the end of
a knife.
Battlefield 3 goes above and beyond the competition with the
state-of-the-art Frostbite™ 2 game engine that creates a massive
sense of scale, completely destructible environments and enables
players to pilot a range of vehicles from jets and tanks to
choppers and jeeps. With the addition of Battlelog, the Battlefield
social network service, fans old and new can stay connected as they
rise to the challenge to become one of the world’s best soldiers.
To accompany the game, Orion Publishing will release a novel called
Battlefield 3: The Russian written by the highly decorated ex-SAS
operator and best-selling author of Bravo Two Zero, Andy McNab,
with co-author Peter Grimsdale. McNab worked with the creative team
at DICE to ensure the authenticity of today’s warfare is
experienced in the single player, co-op and multiplayer
campaigns.
The Battlefield franchise began in 2002 and has risen to
international acclaim over the last decade. Developed by DICE in
Stockholm, Sweden, the series has sold 40M unit’s life-to-date.
Since the launch of the first title, Battlefield 1942™, DICE has
released 17 games and expansion packs in the Battlefield franchise;
all with the series’ signature open sandbox gameplay, vast array of
military vehicles and an emphasis on social multiplayer with
friends. With the release of Battlefield 3, DICE takes the
franchise – and the shooter category – to new heights with the
introduction of the advanced Frostbite 2 game engine technology and
the Battlelog social network.
Battlefield 3 is available now in North America and will be
available in Europe on October 27, 2011 for the Xbox 360® videogame
and entertainment system, PlayStation®3 computer entertainment
system and PC. Battlefield 3 is rated “M” for Mature by the ESRB.
Fans of the game and DICE can purchase one of-a-kind merchandise
online at the all-new DICE store at www.store.dice.se. For more
information on Battlefield 3, please visit www.battlefield.com, and
for the latest news on Battlefield please visit
http://www.facebook.com/battlefield or follow us on Twitter at
www.twitter.com/battlefield.
* As of October 24th, 2011 based on internal EA estimates.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital
interactive entertainment. The Company’s game franchises are
offered as both packaged goods products and online services
delivered through Internet-connected consoles, personal computers,
mobile phones and tablets. EA has more than 100 million registered
players and operates in 75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as
The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield,
and Mass Effect™. More information about EA is available at
http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts
Inc. Battlefield 3, Battlefield 1942 and Frostbite are trademarks
of EA Digital Illusions CE AB. PlayStation is a registered
trademark of Sony Computer Entertainment Inc. Xbox and Xbox 360 are
trademarks of the Microsoft group of companies. Twitter is a
registered trademark of Twitter, Inc. Facebook is a registered
trademark of Facebook, Inc. All other trademarks are the property
of their respective owners.
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