New Collections Feature Playthings from
Master Toy Licensee Cartwheel Kids,Specialty Plush, Games
and Puzzles from GUND® and Cardinal
Nickelodeon will unveil an impressive line of Peter
Rabbit-inspired products from master toy licensee Cartwheel Kids,
along with GUND® and Cardinal this week at the American
International Toy Fair in New York City. The robust lineup consists
of unique and innovative products that span multiple categories
including figures, playsets, role play, bath toys, specialty plush,
games and activities. All products will be released this spring and
fall at retailers nationwide.
Nickelodeon and master toy licensee Cartwheel Kids will
introduce an adorable assortment of Peter Rabbit playthings
inspired by the adventures, friendships and storytelling featured
in the hit CG-animated Nick series. The line will include a grand
selection of articulated figures, bath toys, role-play gear,
playsets and interactive plush toys featuring the lovable
characters and their environments. The collection will roll out
this fall.
Nickelodeon will also debut a new specialty plush toy line from
huggable plush designers GUND®. The high-quality collection
features Peter Rabbit and his friends in various plush styles and
sizes ranging from 5-inches to 48-inches. Made of the finest
fabrics and with precise details, Peter Rabbit, Benjamin Bunny and
Lily Bobtail will hop into gift, specialty and department stores,
including Nordstrom, this spring.
“We are thrilled to debut our Cartwheel Kids, GUND® and Cardinal
products to Peter Rabbit fans,” said Pam Kaufman, Chief Marketing
Officer and President Consumer Products, Nickelodeon. “These
creations offer a fresh take on a timeless character, offering kids
the opportunity to experience their own adventurous tales through
imaginative play, while creating long lasting memories along the
way.”
“Nickelodeon has done an amazing job taking a beloved children’s
property like Peter Rabbit and making it fresh and contemporary,
while maintaining the elements that make it special,” said Vince
Klaseus, CEO of Cartwheel Kids. “Our new Peter Rabbit toy line
captures the essence of the TV series and encourages preschoolers
to engage in fun, interactive and open-ended play.”
Additionally, Nickelodeon will release brand-new Peter
Rabbit-themed puzzles, wood tabletop games and skill/action games
from Cardinal Industries, Inc.
Peter Rabbit 2014 product lineup includes:
Cartwheel Kids:
- 7” Beanie Plush – Adventures can
be played out with the whole collection of plush beanies or cuddle
up with your favorite character. Look out, you don't want these
bunnies to be caught under foot... of Mr. McGregor. Available in
Peter Rabbit, Benjamin Bunny, Lily Bobtail and Cottontail Rabbit.
$7.99 SRP, ages 3+.
- 12” Plush – 3 Characters
Assortment - Peter Rabbit, Benjamin Bunny and Lily Bobtail. Hop to
it with these adorable Peter Rabbit toys. These 12-inch tall plush
toys are the ideal friends for any adventure and even a great pal
for bedtime. $14.99 each, ages 2+.
- Peter Talking Plush - With six
exciting phrases straight from the hit TV show on Nickelodeon,
Peter Rabbit will be the perfect friend for the little hopper in
your life. Soft and cuddly, he can be a favorite pal for daytime
adventures or a companion at bedtime. This 12-inch tall plush doll
is made from soft and safe fabrics. $19.99 each, ages 2+.
- Bath Toys - A watering
can, raft, and two squirting Rabbits - the perfect toy for a
hopping good bath time. Peter Rabbit and Lily Bobtail figures can
raft all over the tub and little ones will love the working
watering can that helps them get clean. $9.99 SRP, ages 3+.
- Role Play – Boys and
girls can be just like the adventurous Peter Rabbit with a pair of
rabbit ears and his famous messenger bag. They will create their
own adventures, following the included map to find all sorts of
fun. Look close with the magnifying glass and you might even spy
some radishes. $14.99, ages 3+.
- Figures Pal Two Pack –
Sets include Peter Rabbit and his adorable sister Cottontail
Rabbit, and Lily Bobtail with her pal Benjamin Bunny. These
articulated figures are the perfect ways to play out all the
adventures of the popular Nickelodeon series. $4.99 SRP, ages
2+.
- Adventure Packs – Sets
include bounce wagon set with Lily Bobtail and Cottontail Rabbit,
and sled launcher set with Peter Rabbit and Benjamin Bunny.
Exclusive to Toys “R” Us. $9.99 SRP, ages 2+.
- Treehouse Playset – Peter
Rabbit's Adventure Treehouse is full of fun and surprises. Pop open
the trapdoor and speed down the slide, but watch out for Mr. Tod at
the bottom. Take the elevator back up and search the skies at the
lookout tower. If the skies are clear, hop on the Hang glider and
zoom away. $29.99, ages 2+.
- Hop N’ Dance Peter Rabbit -
Let's Hop To It! Interactive Peter Rabbit really hops and dances.
With 34 exciting adventures, he will lead your youngster in hours
of play and learning. They'll learn to count "Let's Hop 3
Times…One…Two…Three" and practice all the letters of the alphabet.
"R is for Radishes... Radishes make me spin with happiness!" After
each fun activity, Peter Rabbit will lead kids in the "Bunny Shake"
the fun dance that will get them up, moving and shaking their tail.
$34.99 SRP, ages 3+.
GUND®:
- Peter Rabbit – 11.5-inch plush
toy made of the softest and finest fabric. The adventurous plush
features Peter’s classic jacket and satchel from the animated
series. $20 SRP, ages 1+.
- Benjamin Bunny – Peter’s
loveable sidekick is made of huggable fabric and has a playful
expression. This cuddly 12-inch friend wears a green and red winter
cap with a brown jacket. $20 SRP, ages 1+.
- Lily Bobtail – The newest
character to join Peter Rabbit and Benjamin Bunny, Lily is 11
inches and made of soft gray fabric with a sweet red dress and pink
sweater. Her matching headband features a darling pink flower. $20
SRP, ages 1+.
- All three characters feature a radish –
Peter’s favorite - sewn into their paw.
Cardinal Industries,
Inc.:
- Peter Rabbit Wood Chunky Puzzle
– Chunky wood pieces for little hands. Put the five pieces together
to form Peter Rabbit over and over again! $10 SRP.
- Peter Rabbit Wood Clock Puzzle –
A colorful wooden clock features 12 shaped wooden blocks that fit
into matching slots, plus movable arms! With lots of "timely"
information on the hands and clock face including markings for
quarter past, half past, and more. $10 SRP.
- Peter Rabbit Wood Sound Puzzle -
Listen to the sounds of your favorite Peter Rabbit characters when
the puzzle pieces are correctly placed in the puzzle board! Each
piece has a matching full-color picture underneath. Eye- and
ear-catching puzzle enhances matching and listening skills. $15
SRP.
- Peter Rabbit Memory Match -
Build your child’s memory skills and see if they can remember where
Peter and his friends are hiding. Classic game of Memory Match, now
with a Peter Rabbit twist. $5 SRP, ages 3+.
- Peter Rabbit Foam Puzzle - A
perfect introduction to puzzle-building for younger children. Comes
with soft and large foam pieces, easier for little hands. This
16-piece Peter Rabbit puzzle measures 13 inches by 24 inches when
assembled. $7 SRP.
- Peter Rabbit Floor Puzzle -Enjoy
this super fun floor puzzle featuring Peter Rabbit. This puzzle
consists of 46 pieces and measures 24 inches by 36 inches when
assembled. $8 SRP.
- Peter Rabbit Puzzle in Foil Bag
- Take this adorable Peter Rabbit puzzle anywhere with the
re-sealable foil bag containing a 24-piece jigsaw puzzle. Puzzle
size is 10.375" x 9.125". $3 SRP.
- Peter Rabbit Pop-Up Game - The
classic pop-up Game now enhanced with Peter Rabbit and his friends.
Will you be the first to get all your pieces home? $5 SRP, ages
3+.
About Peter RabbitIn February 2013, Nickelodeon debuted
the CG-animated preschool series, Peter Rabbit. The series is a
reimagining of the popular Beatrix Potter children’s books based on
the beloved Peter Rabbit character, which have sold over 250
million copies worldwide and been translated into 35 languages. The
series follows the adventures of Peter Rabbit and his best friends
Benjamin Bunny and Lily Bobtail. Peter Rabbit features educational
goals that encourage preschoolers to learn problem-solving and
interpersonal skills, self-efficacy, resilience, positive
re-framing and fosters an interest in nature.
About Cartwheel KidsCartwheel Kids LLC is wholly
owned subsidiary of Xcessory International, and designs and
manufactures unique and innovative playthings for children ages
infant to tween including preschool toys, figures, play sets,
plush, dress-up, role-play, seasonal and novelty items, and more.
Led by a team of acclaimed industry veterans including Vince
Klaseus, Len Mazzocco and Daniel Setton, Cartwheel Kids offers
unparalleled expertise in product design and development as well as
brand-building and franchise management.
Cartwheel Kids is committed to delivering quality toys rooted in
imaginative play and storytelling, targeting parents and
grandparents with both mass and mid-tier specialty offerings. For
more information, visit http://www.cartwheelkids.com.
About GUND®GUND®, a division of Enesco, LLC, is
known worldwide for its top quality, soft and huggable
plush designs and gift products. Award-winning GUND® products
appeal to all ages, from infants up, and are perfect for both play
and collecting. The 116-year old company is based in Edison, New
Jersey, and distributes throughout the United States and Canada as
well as in Europe, Japan, Australia and South America. GUND®
products may be found in gift, specialty, toy, book, museum and
department stores and many other retail outlets. Please
visit www.gund.com
About Cardinal Industries, Inc.Cardinal Industries a
privately held company, located in Long Island City, NY;
manufactures more that 400 items including traditional dominoes,
checkers, card games and an extensive line of Licensed games and
puzzles. Cardinal has made a name for itself in licensed Puzzles
and games – working with the best in class Licenses such as Disney,
Marvel, Nickelodeon, Sanrio, Twentieth Century Fox, NBC, Warner
Bros, Sesame Street, HIT Entertainment, Lucas, Mattel, Hasbro and
more! Among the product categories in which Cardinal dominates are
Puzzles – Lenticular, wood, basic, Games – signature board games,
card games, Skill & Action all include innovative elements and
packaging! Cardinal offers retailers one stop shopping in games and
puzzles.
About NickelodeonNickelodeon, now in its 34th year, is
the number-one entertainment brand for kids. It has built a
diverse, global business by putting kids first in everything it
does. The company includes television programming and production in
the United States and around the world, plus consumer products,
online, recreation, books and feature films. Nickelodeon’s U.S.
television network is seen in more than 100 million households and
has been the number-one-rated basic cable network for 19
consecutive years. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon and all related titles,
characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA,
VIA.B). http://www.nickpress.com. Nickelodeon and all related
titles, characters and logos are trademarks of Viacom Inc. (NASDAQ:
VIA, VIA.B).
Nickelodeon:Tori Fernandestori.fernandes@nick.comorCartwheel
Kids:Norma Velvikis,
818-370-4430norma@rosebudpublicrelations.comorGUND®:Sally Drewes,
732-248-2567Director of MarketingSDrewes@gund.comorCardinal
Industries, Inc.:Bonnie Cannercannerb@cardinalgames.com
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