Nickelodeon Announces First “Road to Worldwide Day of Play” Summer Celebration to Take Place across Multiple U.S. Cities,...
26 Junho 2014 - 4:55PM
Business Wire
Events will Lead Up to Nickelodeon’s Annual
Worldwide Day of PlaySaturday, September 20
Nickelodeon will celebrate kids’ love of play this summer with
three “Road to Worldwide Day of Play” events that will visit San
Diego, Calif. (June 30- July 2); Detroit, Mich. (July 30-Aug. 1);
and a third city (Sept. 3-5) chosen by kids themselves via an
online contest launching Monday, June 30. The summer time
celebration of play will culminate with Nickelodeon’s Worldwide Day
of Play event on Saturday, Sept. 20, when the network goes dark and
its partners host grassroots activities to celebrate play.
“Through this year’s ‘Road to Worldwide Day of Play’ initiative,
we are putting kids’ front and center by celebrating all of the
ways they love to play and stay active,” said Marva Smalls,
Executive Vice President of Public Affairs and Administration,
Nickelodeon Group. “We are working in tandem with our many national
and local partners to go into communities to empower kids and their
families to adopt more active lifestyles.”
Through July 27, kids ages 7-12 can log onto
http://www.nick.com/play to tell Nickelodeon why their hometown
should get a visit on the “Road to Worldwide Day of Play.” One
grand-prize winner will be chosen from the submissions and will
earn an opportunity to bring Nickelodeon-themed games, slime, and
its live-action stars to local events in their hometown.
As a lead up to Worldwide Day of Play (Sept. 20), Nickelodeon is
partnering with organizations in San Diego, Detroit and the third
contest-winning city to bring Nick-themed activities to the local
partner events that encourage kids to get up and get active. These
events will feature fun-filled games, appearances by stars from
Nickelodeon hit shows Instant Mom, The Haunted Hathaways and The
Thundermans, costumed characters, a grant presentation to a local
non-profit organization and more.
In San Diego, Nickelodeon is teaming-up with the Jackie Robinson
YMCA; USA BMX; the Sports Training, Academics &
Recreation/Police Athletic League (STAR/PAL); the San Diego Padres;
Pro Kids | The First Tee of San Diego; the Salvation Army Kroc
Center; and Youth and Leaders Living Actively (YALLA) for various
events from June 30 to July 2. Stars from the Nickelodeon hit
series Instant Mom, Sydney Park and Tylen Williams, will also make
appearances at select events.
Worldwide Day of Play is part of Nickelodeon’s ongoing health
and wellness efforts and continues the network’s legacy of
promoting positive messages to its viewers. In addition to hosting
its flagship event, on Sept 20, Nickelodeon will once again suspend
programming from 12p.m. to 3p.m. in order to encourage kids to go
outside and get active. Event details regarding Detroit, the
contest-winning city and the network’s Sept. 20th event will be
announced in the coming weeks. Kids and families can also visit
http://www.nick.com/play to find photos and videos from “Road to
Worldwide Day of Play” events, get tips on the best ways to play
and access toolkits to help plan their own Worldwide Day of Play
activities.
United States Tennis Association (USTA) is a presenting sponsor
of Nickelodeon’s 11th annual Worldwide Day of Play. The USTA will
hold youth tennis demonstrations taking place in “Road to Worldwide
Day of Play” cities, creating a “hands-on” opportunity for families
to experience tennis. Kids are learning the game through USTA’s
youth initiative which is geared towards getting more kids to
participate in tennis using equipment and courts tailored to a
child’s size.
Nickelodeon, now in its 35th year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The company
includes television programming and production in the United States
and around the world, plus consumer products, online, recreation,
books and feature films. Nickelodeon’s U.S. television network is
seen in more than 100 million households and has been the
number-one-rated basic cable network for 19 consecutive years. For
more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are
trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
NickelodeonThamar Romero,
212-846-7491thamar.romero@nick.comorJoy Gulledge,
212-846-6694joy.gulledge@nick.com
Viacom (NYSE:VIA.B)
Gráfico Histórico do Ativo
De Dez 2024 até Jan 2025
Viacom (NYSE:VIA.B)
Gráfico Histórico do Ativo
De Jan 2024 até Jan 2025
