JCDecaux wins the bus-shelter / free-standing 2m2 contract in Cologne for 15 years
02 Julho 2014 - 1:41PM
Business Wire
Regulatory News:
JCDecaux SA (Paris:DEC), the number one outdoor advertising
company worldwide, announced today that it been awarded on the
basis of a European tender process the 15 year exclusive contract
for bus-shelters and free-standing 2m2 back-lit panels in Cologne
starting on 1/01/2015 .
JCDecaux has been operating this franchise since 1983 and the
new contract will include 1550 bus/tram-shelters as well as 350
city information panels. 650 new bus/tram shelters designed by Lord
Norman Foster will be installed while 900 existing bus-shelters
will remain. This shows the high-quality maintenance delivered by
the JCDecaux in house maintenance teams over the years.
JCDecaux will also operate digital panels making Cologne the
first city in Germany to deploy digital screens in bus-shelters and
free-standing advertising panels.
Jean-Francois Decaux Co-CEO of JCDecaux, said: “The
renewal of this important contract with Cologne demonstrates our
strong leadership in Germany in street furniture which has become
the largest type of Outdoor Advertising display. The digitalisation
of premium panels in the City centre will pave the way to deploy
digital in all big German cities making Outdoor Advertising more
attractive to local, regional and national advertisers.”
Key Figures for the Group
- 2013 revenues: €2,676m
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 index
- No.1 worldwide in street furniture (480,400 advertising
panels)
- No.1 worldwide in transport advertising with more than 145
airports and more than 276 contracts in metros, buses, trains and
tramways (379,000 advertising panels)
- No.1 in Europe for billboards (191,000 advertising panels)
- No.1 in outdoor advertising in the Asia-Pacific region (211,400
advertising panels)
- No.1 in outdoor advertising in Latin America (30,000
advertising panels)
- No.1 worldwide for self-service bicycle hire
- 1,082,400 advertising panels in more than 60 countries
- Present in 3,700 cities with more than 10,000 inhabitants
- 12,000 employees
Communications Department:Agathe Albertini, +33 (0) 1 30
79 34 99agathe.albertini@jcdecaux.frorInvestor
Relations:Nicolas Buron, +33 (0) 1 30 79 79
93nicolas.buron@jcdecaux.fr
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