ADDING MULTIMEDIA Warner Bros. Home Entertainment & Dolby Announce Collaboration to Bring Hollywood Blockbuster Content in Do...
05 Janeiro 2015 - 10:50PM
Business Wire
Edge of Tomorrow, Into the Storm, and
The Lego Movie are among titles announced for release in Dolby
Vision in 2015
Dolby Laboratories, Inc. (NYSE: DLB) and Warner Bros. Home
Entertainment (NYSE: TWE) today announced that the first slate of
4K titles mastered in the new Dolby Vision™ format will include
recent blockbusters like Edge of Tomorrow, Into the Storm, and The
Lego Movie, scheduled for release in early 2015.
Dolby Vision, a complement to both HD and 4K, is a new imaging
technology that helps content creators and television manufacturers
deliver a dramatically different visual experience—astonishing
brightness, incomparable contrast, and captivating color—that
brings entertainment to life before your eyes via over-the-top
(OTT) online streaming, broadcast, and gaming applications.
“The future of imaging and television is full of amazing
possibilities, and we’re eager to expand our partnership with Dolby
to deliver a steady pipeline of Dolby Vision titles, starting with
Edge of Tomorrow, Into the Storm, and The Lego Movie, to consumers
in 2015,” said Jim Wuthrich, President, Americas, Warner Bros. Home
Entertainment. “By leveraging Dolby Vision to unlock artistic
intent in a completely new way, we are able to provide home
audiences around the world with dramatically enhanced picture
quality that fully engages their senses and brings Warner Bros.
movies to life in their living room.”
The initial lineup of titles has been remastered on the
FilmLight® Baselight system, for the first time using Dolby Vision,
and includes greater brightness in a fuller palette of rich new
colors and deeper nuanced darks never before seen on TV. Dolby and
Warner Bros. are collaborating to prepare the initial slate of
titles in time for the launch of Dolby Vision technology enabled
TVs, as well as a pipeline of additional catalog and new release
titles throughout 2015.
An end-to-end solution, Dolby Vision works from content creation
to distribution and playback, and it is already receiving support
from critical points in the ecosystem including A-list Hollywood
directors, executives at major studios, OTT service providers, TV
manufacturers, and operators worldwide.
“Dolby is thrilled to offer a technology that enables consumers
to enjoy the filmmaker’s creative intent via an expanded color
palette, enhanced dynamic range, and dramatically increased
contrast ratio. This lets viewers experience greater detail and
more lifelike images than ever before,” said Curt Behlmer, Senior
Vice President, Content Solutions and Industry Relations, Dolby
Laboratories. “Now with Dolby Vision enabled displays, TV
manufacturers can offer consumers who purchase Warner Bros. movies
in Dolby Vision a dramatically improved visual experience that
engages their senses, regardless of screen size or viewing
distance.”
About Dolby Vision
Dolby Vision delivers a dramatically different visual
experience—astonishing brightness, incomparable contrast, and
captivating color—that brings entertainment to life via OTT online
streaming, broadcast, and gaming applications.
Even though most content is captured and rendered using
technology that produces the colors and brightness of real life,
much of that richness is lost by the time it gets to your living
room. That’s because current color-grading standards are based on
the limitations of current television technologies and require that
the content be altered to match their display
performance—dramatically reducing the range of colors, brightness,
and contrast.
Dolby Vision changes that, giving creative teams the freedom to
use the full gamut of colors, peak highlights, brightness, and
contrast, with the confidence that those will be reproduced
faithfully on televisions that feature Dolby Vision technology.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice
technologies that transform entertainment and communications in
mobile devices, at the cinema, at home, and at work. For nearly 50
years, sight and sound experiences have become more vibrant, clear,
and powerful in Dolby®. For more information, please visit
www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. Dolby Vision is a trademark of Dolby Laboratories.
FilmLight is a registered trademark of FilmLight Ltd. S14/28558
DLB-G
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150105006070/en/
Dolby LaboratoriesGrace Qaqundah,
415-558-0315Grace-Ellen.Qaqundah@dolby.comorWarner Bros. Home
EntertainmentJim Noonan, 818-954-5489Jim.Noonan@warnerbros.com
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