Coca-Cola® To Share Calle Ocho Stage With Local
South Florida Bands
The Coca-Cola Company and The Kiwanis Club of Little Havana have
been partners for nearly four decades. As an evolution of its
community partnership, Coca-Cola, South Florida’s favorite
non-alcoholic beverage, will become the official soft drink of “El
Festival de la Calle Ocho” (Calle Ocho). This exclusivity agreement
ensures that more than one million festivalgoers can quench their
thirst with their beverages including Diet Coke®, Coca-Cola Zero™,
Sprite®, Fanta®, POWERADE® and Dasani® Water.
“For 37 years we have worked together for the betterment of the
Little Havana community,” said Melanie Jones, General Manager,
Coca-Cola Refreshments South Florida. This expansion of our
association stems from our shared commitment and desire to build a
healthy, sustainable and prosperous community while celebrating the
cultural heritage of South Florida.”
The exclusivity agreement runs through 2017.
“We are excited about our partnership with Coca-Cola and their
continued commitment to help our organization further its mission
of changing the lives of more than 10,000 underprivileged children
and families each year,” said Tony Lorenzo, President of the
Kiwanis Club of Little Havana. “Funds raised from Calle Ocho, and
the various events of Carnaval Miami, allow us to develop projects
and programs that benefit kids from infancy until college
graduation, including holiday giving initiatives, Back-To-School
programs, higher education scholarship grants and so much
more.”
Since 1978 Coca-Cola has been a community-partner of the Kiwanis
Club of Little Havana; the organizer of Carnaval Miami. The
month-long celebration features an art and jazz festival, culinary
competitions, 5K run/walk, soccer tournament, scholarship pageant
and the Calle Ocho Festival.
Throughout its history as a Calle Ocho sponsor, Coca-Cola has
showcased world-renowned musicians and bands on the Coca-Cola Music
Stage. This year the brand will offer its stage to some of South
Florida’s most talented music artists through the Coca-Cola’s
“Share The Stage” music contest. This program gives local,
up-and-coming bands the chance to perform live on the Coca-Cola
Music Stage during the Calle Ocho Festival.
To enter, band members must be 18 years or older at the time
entry. They must complete the online registration and submit an
online link to an original performance by February 16. Four bands
will be selected to perform live on Sunday, March 15, on the
Coca-Cola Music Stage at Calle Ocho. In addition to the four
winners, Sensato de Patio and Maffio will headline this year’s
performances. More information about the program is available at
www.cocacolasharethestage.com. Participants are encouraged to use
#ShareTheStage to spread the word about the contest and encourage
their fans to come see them perform.
Diet Coke and POWERADE will also help enhance Carnaval Miami
activities. Diet Coke will return as a sponsor of the 33rd Annual
Miss Carnaval Miami 2015 pageant. The Miss Carnaval Miami pageant
celebrates South Florida’s most talented, brightest and beautiful
young Hispanic women. Participants will compete for a $2,500
college scholarship. This event will be held on Saturday, February
7 at the Manuel Artime Theater.
POWERADE, the sports drink that helps athletes of all ages power
through the most difficult challenges, is the official hydration
partner of Carnaval Miami’s 5 vs 5 Youth Soccer Tournament. This
family-friendly event promotes healthy active living, proper
nutrition and sportsmanship. More than 100 boys’ and girls’ soccer
teams between ages U9 and U14 are expected to participate. The
tournament will take place on Saturday, April 4 at the Kendall
Soccer Park.
“Coca-Cola is committed to providing South Florida fans with
relevant experiences and programs that support their passion,” said
Jones. “Coca-Cola’s Share The Stage, Miss Carnaval Miami and the
youth soccer tournament are great examples of how Coca-Cola is part
of occasions where people gather to celebrate and have fun.”
About The Kiwanis Club of Little Havana
The Kiwanis Club of Little Havana is an affiliate of Kiwanis
International, a worldwide organization of volunteers dedicated to
serving children in their communities. Formed in 1975, it is the
oldest Latin, continuous-meeting club in the United States and is
committed to making a difference in the lives of thousands of South
Florida families annually through service projects and fundraising
initiatives. Club members volunteer thousands of hours each year to
strengthen their community through yearly activities, including
holiday giving, scholarship grants, Back-To-School programs and the
internationally recognized Calle Ocho Festival, including the
various events of Carnaval Miami. For more information about the
Kiwanis Club of Little Havana, please visit
www.kiwanislittlehavana.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world's most valuable
and recognizable brands, our Company's portfolio features 17
billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola
Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del
Valle. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the
world's largest beverage distribution system, consumers in more
than 200 countries enjoy our beverages at a rate of 1.9 billion
servings a day. With an enduring commitment to building sustainable
communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a
safe, inclusive work environment for our associates, and enhance
the economic development of the communities where we operate.
Together with our bottling partners, we rank among the world's top
10 private employers with more than 700,000 system associates. For
more information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
The Coca-Cola CompanyGorki De Los Santos, +1
954.985.5024gdelossantos@coca-cola.com
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