The Coca-Cola Company Grows Roster of Billion-Dollar Brands to 20
05 Fevereiro 2015 - 12:15PM
Business Wire
Gold Peak, FUZE TEA and I LOHAS Each Exceed
$1 Billion in Retail Sales in 2014
The Coca-Cola Company today announced the addition of three
brands to its growing roster of beverages that generate annual
retail sales of more than $1 billion, bringing to 20 the number of
billion-dollar brands in the Company’s portfolio.
Brands from the fast-growing ready-to-drink tea and water
categories are the latest additions with Gold Peak tea, available
in the United States, FUZE TEA, sold in nearly 40 countries, and I
LOHAS mineral water, sold in Japan, joining the Company’s
billion-dollar club in 2014.
“We are taking definitive steps to capture the enormous growth
opportunities available to us in the global nonalcoholic
ready-to-drink beverage industry,” said Muhtar Kent, Chairman and
Chief Executive Officer, The Coca-Cola Company. “Through a strong
global focus on building locally relevant and innovative brands,
our Company, together with a network of strong local bottling
partners, has worked to successfully double the size of our
billion-dollar brand portfolio in less than a decade.”
Gold Peak and FUZE TEA join Japan’s billion-dollar green tea
brand, Ayataka, as the Company’s largest brands in the global
ready-to-drink tea category, each of which has been launched since
2006. The success of these brands has propelled the Company’s tea
portfolio to substantially outpace the growth of the category
globally over the past two years, while gaining market share on
both a volume and value basis.
Gold Peak, a premium tea brand developed by the Company, debuted
in 2006 and has been growing double digits since its launch. In
2014, the Company launched an integrated marketing campaign for
Gold Peak that included national television, print, outdoor and
digital and social media advertising. It is one of the
fastest-growing national iced tea brands and drove nearly 30% of
all dollar growth in the ready-to-drink tea category last year.
Gold Peak is sold in multiple varieties, including Sweet Tea,
Lemonade Tea, Unsweetened Tea, Diet Tea, Raspberry Flavored Tea and
Green Tea.
FUZE TEA launched in 2012 in 14 international markets
simultaneously. Since its introduction, the brand has expanded
availability to nearly 40 markets around the world, reaching
billion-dollar status in less than three years on the market. The
FUZE TEA line-up currently features more than 30 varieties,
including Black Tea with Lemon, Black Tea with Peach, Black Tea
with Lemongrass and Apple, Green Tea with Mango and Chamomile, and
zero-calorie Light Tea. FUZE TEA will be launched in additional
markets in 2015.
Coca-Cola Japan launched the water brand I LOHAS in 2009. Since
its launch, it has become the No. 1 immediate consumption mineral
water brand sold in Japan. The Company has taken recent steps to
significantly grow I LOHAS with the introduction of a new line of
single-serve 515 ml I LOHAS sparkling beverages in plain and lemon
flavors as well as a new larger 1,555 ml package in the convenience
store channel.
Since 2007, the Company has added 10 brands to its
billion-dollar portfolio across a broad range of beverage
categories including sparkling, juice, water and tea. Additions
include Coca-Cola Zero, Simply, Minute Maid Pulpy, Del Valle,
Bonaqua, Ayataka and vitaminwater.
Behind the 20 billion-dollar brands is a pipeline of 16
sparkling and still brands that generate annual retail sales
between $500 million and $1 billion – several of which are poised
to become billion-dollar brands.
For more information please see
www.coca-colacompany.com/billion-dollar-tea-brands
NOTE TO EDITORS:Download the
billion-dollar brands fact sheet and visuals for this release
at:http://coca-colacompany.com/brands/billion-dollar-brands
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world's most valuable
and recognizable brands, our Company's portfolio features 20
billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola
Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del
Valle. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the
world's largest beverage distribution system, consumers in more
than 200 countries enjoy our beverages at a rate of 1.9 billion
servings a day. With an enduring commitment to building sustainable
communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a
safe, inclusive work environment for our associates, and enhance
the economic development of the communities where we operate.
Together with our bottling partners, we rank among the world's top
10 private employers with more than 700,000 system associates. For
more information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
The Coca-Cola CompanyPetro Kacur, +01
404-676-2683press@coca-cola.com
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