Coca-Cola Refreshes Loyal Fans with the All-New My Coke Rewards
09 Fevereiro 2015 - 7:01PM
Business Wire
One of the nation’s largest consumer
packaged-goods loyalty programs introduces a new look and new
approach to rewarding consumers
VIP access to the hottest events of the season and tropical
vacations in the middle of winter can be expensive – unless they’re
free. These getaways are just a few ways members could be rewarded
for their participation in the all-new My Coke Rewards loyalty
program, which launched in late January.
To meet the evolving desires and expectations of members, the
program has shifted from a traditional, transactional model to a
content-based program driven by community and social interaction.
Coca-Cola consumers can now engage with snackable, interactive
content and activities organized around their personal passions,
such as cooking, gaming and fitness, to earn valuable perks. The
enhanced focus on content comes with an upgrade to the overall user
experience of the program. Members will now enjoy the convenience
and ease of a modern interface that is compatible across all mobile
devices.
With the new My Coke Rewards program, members are rewarded on
their terms for sharing content they are passionate about from the
devices they use on a daily basis. The introduction of new ways to
earn perks comes with an entirely fresh spin on rewards, as well.
Members are still able to cash in points for their favorite
Coca-Cola beverage coupons and retailer gift cards, but the latest
rewards appear in the form of unique, memorable experiences, such
as cooking classes with celebrity chefs and premier tickets to
sporting events.
“My Coke Rewards has been celebrating our most passionate and
loyal fans since 2006 – just for enjoying their favorite beverages.
We’re taking that commitment to the next level with this new
digital platform by offering experiences that are more
personalized, more social, and more valuable than ever,” said Kim
Gnatt, Global Group Director, Digital Marketing. “With brand new
marketing technology systems powering the loyalty platform, we are
able to serve content direct to consumers based on their personal
preferences and online behaviors. And by leveraging our
partnerships, we’re able to create one-of-a-kind experiences that
only The Coca-Cola Company can offer.”
Members who log on to MyCokeRewards.com will find that they can
now earn Bronze, Silver and Gold “status levels” by participating
in the new social, interest-based activities. As members climb
status levels, complimentary perks are unlocked, including bonus
points and access to expanded rewards catalogs. The most
substantial rewards are available to Gold status members.
For those looking to pay it forward, the new My Coke Rewards for
Schools program offers new ways to donate to more schools than ever
before. Members can support local schools by donating their My
Coke Rewards points or cash to help eligible schools purchase
physical education, sports, technology, art or classroom
supplies. Through new partner Kula, a charitable giving
platform, schools will receive cash funds, giving them more
flexibility to use the funds where they are needed the most.
All 23 million existing My Coke Rewards members will retain
their current point balance simply by signing into
MyCokeRewards.com using their existing account credentials and
accepting the new terms and conditions. To see just how the new My
Coke Rewards program work, check out this short tutorial video.
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world's most valuable
and recognizable brands, our Company's portfolio features 17
billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola
Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del
Valle. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the
world's largest beverage distribution system, consumers in more
than 200 countries enjoy our beverages at a rate of 1.9 billion
servings a day. With an enduring commitment to building sustainable
communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a
safe, inclusive work environment for our associates, and enhance
the economic development of the communities where we operate.
Together with our bottling partners, we rank among the world's top
10 private employers with more than 700,000 system associates. For
more information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
http://www.linkedin.com/company/the-coca-cola-company.
The Coca-Cola CompanyLauren Thompson,
404-676-3034laurenthompson@coca-cola.com
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