Siemens Proud to Announce Washington, D.C. Preview Screening for CANCER: EMPEROR OF ALL MALADIES
20 Março 2015 - 9:00AM
Business Wire
- Ken Burns, Katie Couric, Siddhartha
Mukherjee, Barak Goodman, Gregory Sorensen participate in March 20
event at the Newseum
- Siemens sponsors landmark PBS cancer
documentary
- Three-part series based on
Siddhartha Mukherjee’s Pulitzer Prize-winning book airs on PBS
Monday, March 30; Tuesday, March 31; and Wednesday, April
1
Today, Siemens joins WETA, the flagship
Washington, D.C. public television station in hosting a preview
screening for Ken Burns Presents CANCER: THE EMPEROR OF ALL
MALADIES A Film by Barak Goodman at the Newseum in Washington,
D.C. Ken Burns, Katie Couric, Pulitzer Prize-winning
author Siddhartha Mukherjee, and filmmaker Barak
Goodman will attend the preview along with Gregory Sorensen,
MD, President and CEO, Siemens Healthcare North America. The
Washington, D.C. screening is especially relevant as it comes at a
time when healthcare funding and policy are topics of national
conversation.
CANCER: THE EMPEROR OF ALL MALADIES, a three-part, six-hour
documentary series directed by award-winning filmmaker Barak
Goodman, executive produced by Ken Burns, and based on the book by
Siddhartha Mukherjee, will air on PBS March 30, 31 and April 1. The
documentary chronicles the 4,000-year effort to understand, treat,
and ultimately cure cancer. Siemens’ investment in the production
is synergistic with the company’s mission of innovating to advance
human health and aligns with Siemens’ goal to increase awareness of
the need for cancer research in pursuit of effective and lasting
patient treatments.
“Both the book and the film demonstrate that we have made
astounding progress in understanding the complexities of cancer,
particularly in the past few decades,” said Dr. Sorensen. “We can
identify the sometimes subtle differences between different
cancers, and tailor treatment accordingly. We can target cancerous
cells while leaving healthy cells intact. We can monitor cell
shrinkage and manage side effects better. We have more hope today
than ever before.”
“Public media is uniquely suited to explore such a complex
subject as the story of cancer. Through this film and the
nationwide engagement campaign, all of us involved with this
project hope to profoundly reshape Americans’ understanding of this
affliction, to help people to know their options and seek treatment
early,” said Sharon Percy Rockefeller, president and CEO of WETA,
co-producer of the series. "Cancer will touch everyone in some way.
The statistics are staggering: in our lifetimes, 1 in 2 men, 1 in 3
women, and 1 in 300 children will have the disease. Our hope is to
bring conversations about cancer into the open, so that we become
better advocates for ourselves, our loved ones and our
society."
Siemens invests in research to support the development of
advanced technology that can help diagnose and manage disease. The
company offers a comprehensive and unique set of oncology solutions
to help physicians provide the best possible cancer care for their
patients.
“We owe much of our current understanding of the cancer process
in humans to the tremendous advancements in medical imaging,
laboratory tests, and technology solutions -- all of which
contribute to selecting better treatment options, an improved
ability to measure results, and the opportunity for advanced
research analysis,” said Dr. Sorensen. “Through our commitment to
innovation, we put the most sophisticated tools in the hands of the
people who are actively shaping our understanding of cancer.”
Since the late 1890s, Siemens has been delivering tools for
physicians and researchers on the forefront of medical
research.
- In 1896, Siemens developed the first
industrially manufactured X-ray tubes for medical diagnostics.
- In 1957, Siemens performed the first
automation of chemical analysis.
- In 1962, Siemens pioneered the first
real-time ultrasound diagnostics.
- In 2000, Time magazine named the
Siemens Biograph™ positron emission tomography / computed
tomography (PET/CT) system as an Invention of the Year – the system
was one of the first to fuse information about tumor metabolism
with anatomical images.
- In 2004, Siemens introduced the
MAGNETOM® Espree, an ultra-short-bore 1.5 tesla scanner with a 70
cm wide bore, allowing for more than 60 percent of exams to be
completed with the patient’s head outside of the bore, easing
issues of claustrophobia.
- In 2013, Siemens introduced the Symbia
Intevo™ xSPECT system, which fully integrates single-photon
emission computed tomography (SPECT) and CT so physicians can
identify and follow disease over time with quantitative
capabilities to adjust treatment earlier.
- In 2014, Siemens received FDA clearance
for the SOMATOM® Force CT system, which advances preventive care
initiatives with low-dose lung and colon imaging.
Note: Broadcast quality video and images available
after event
About Siemens
Headquartered in Washington, D.C., Siemens Corporation is a U.S.
subsidiary of Siemens AG, a global technology powerhouse that has
stood for engineering excellence, innovation, quality, reliability
and internationality for more than 165 years. With 343,000
employees in more than 200 countries, Siemens reported worldwide
revenue of approximately $98 billion in fiscal 2014. Siemens in the
USA reported revenue of $22.2 billion, including $5.2 billion in
exports, and employs approximately 50,000 people throughout all 50
states and Puerto Rico. The company is a leading provider of
medical imaging equipment – such as computed tomography and
magnetic resonance imaging systems – and a leader in laboratory
diagnostics as well as clinical IT.
SiemensAmanda Naiman,
484-680-4427amanda.naiman@siemens.comorLance Longwell,
610-448-1473lance.longwell@siemens.comwww.twitter.com/SiemensHealthwww.facebook.com/TheBatonPass
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