Coca-Cola®, Sprite®, Cricket
Wireless, Domino’s, Macy’s, McDonald’s, Nissan, Samsung, State
Farm® and Verizon Named Official Sponsors
Hosted by Anthony Anderson and Tracee Ellis
Ross, The “BET Awards” Airs Live on Sunday, June 28th
at 8 P.M.
#BETX/#BETAWARDS
BET Networks has partnered with Coca-Cola®, Sprite®, Cricket
Wireless, Domino’s, Macy’s, McDonald’s, Nissan, Samsung, State
Farm® and Verizon to deliver the hottest night in television, the
“BET Awards” 15, which will air live on Sunday, June 28th at 8pm.*
Nissan will showcase the brand new 2016 Nissan Maxima and bring
glitz and glamour as the sponsor of the “BET Awards” red carpet.
Nissan will also give one lucky winner the chance to win a trip to
the star studded show.
“We are excited to work with such iconic and prominent brands as
we celebrate the 15th anniversary of the BET Awards,” said Louis
Carr, President of Broadcast and Advertising Media Sales, BET
Networks. “This is the biggest and most social night in television
for African Americans and we look forward to partnering with our
clients to connect their brands with the most influential audience
across multiple platforms.”
Coca-Cola® has been associated with the “BET Awards” since 2009;
and this year they are presenting sponsor of the #BETInstaStar
contest. The winner of this user generated contest, which is
determined by viewers voting, will win a trip to Los Angeles to
attend the “BET Awards” and present the
Coca-Cola® Viewers’ Choice Award on-air. The Coca-Cola Viewers’
Choice Award is the only official award category where fans
determine the winner. Hip Hop personality Big Tigger will be on the
red carpet capturing celebrity reactions to the Sprite® Obey Your
Verse Lyrical Collection - 16 limited edition cans featuring hip
hop icons - Drake, Biggie, Nas, and Rakim.
State Farm returns to sponsor the Humanitarian Award. New this
year, Samsung Galaxy S6 edge will sponsor the Best New Artist
Award. Cricket Wireless is sponsoring the FANdemonium Award, where
a winner is picked based on the level of fan loyalty and devotion,
demonstrated through digital and social engagement challenges. The
brand is also sponsoring the Presenter Photo Booth backstage and
the live After Party Post Show. Additionally, Cricket Wireless
hosted a VIP Awards Weekend Sweepstakes to give one lucky winner
and their special guest an all-expense paid trip to experience the
“BET Awards” show as well as the #STSA Viewer Sweepstakes which
encourages viewers to share what gave them Something to Smile About
during the show via Twitter. Participants will have a chance to win
a Cricket Wireless smartphone and 1 year of free Cricket Wireless
service.
For the first time ever, Verizon is providing a new view of the
“BET Awards” red carpet with a Periscope livestream. Jacob Latimore
will host the stream from 6pm -8pm*, follow @BET for all the
action. Domino’s is the returning sponsor of the “BET Awards”
countdown clock in the “BET AWARDS PRE-SHOW: LIVE! RED! READY!”
Macy’s will sponsor a fashion segment highlighting red carpet
inspired looks during the pre-show.
McDonald’s is the presenting sponsor of the Backstage Live
Stream (www.bet.com/LiveStream) hosted by Chris Spencer, in
addition to the I’m Lovin’ It Award, a poll where viewers vote
(www.bet.com/ImLovinIt) on who has the best performance in the “BET
Awards.” Winners will be announced during the After-Party Live
post-show.
The “BET Awards” 15 will be hosted by Anthony Anderson and
Tracee Ellis Ross. It is one of the most watched shows on cable
television according to the Nielsen Company. The “BET Awards”
franchise remains the #1 program in cable TV history among
African-Americans, and it is BET’s #1 telecast every year. It
recognizes the triumphs and successes of artists, entertainers and
athletes in 20 categories. The highly-anticipated event airs live,
Sunday, June 28th at 8 pm*. on BET from the Microsoft Theatre L.A.
Live.
A full list of the “BET Awards” 15 nominations is now available
at http://www.bet.com/BETAwards
Stephen G. Hill, BET’s President of Music Programming and
Specials and Lynne Harris Taylor, BET’s Vice President of Specials,
will serve as Executive Producers for the “BET Awards,” along with
Jesse Collins, CEO of Jesse Collins Entertainment.
The “BET Awards” 2015 will premiere around the world on BET’s
international network on Tuesday, June 30 at 9:00pm BST / 10:00pm
CAT and will air live on MTV Australia for the very first time
(check local listings).
The “BET Awards” will take place along with the BET Experience
in Los Angeles from June 25-28, 2015.
BET.com/Awards is the official site for the “BET Awards” and
will have all the latest news and updates about this year's show.
All information about the BET Experience at L.A. LIVE presented by
Coca-Cola® can be found at BETExperience.com. The BET Experience
VIP Package offers the only way to purchase a “BET Awards” ticket,
great seats to 3-nights of concerts at the Staples Center, and
exclusive access to events at the free Fan Fest. For more
information and to purchase tickets, go to BET.com/BETX.Follow the
Experience on Twitter @betexperience, #BETX. @BETAwards
#BETAwards
*All times are ET
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B),
is the nation’s leading provider of quality entertainment, music,
news and public affairs television programming for the
African-American audience. The primary BET channel reaches more
than 90 million households and can be seen in the United States,
Canada, the Caribbean, the United Kingdom and sub-Saharan Africa.
BET is the dominant African-American consumer brand with a diverse
group of business extensions: BET.com, a leading Internet
destination for Black entertainment, music, culture, and news;
CENTRIC, a 24-hour entertainment network targeting the 25- to
54-year-old African-American audience; BET Digital Networks - BET
Gospel and BET Hip Hop, attractive alternatives for cutting-edge
entertainment tastes; BET Home Entertainment, a collection of
BET-branded offerings for the home environment including DVDs and
video-on-demand; BET Event Productions, a full-scale event
management and production company with festivals and live events
spanning the globe; BET Mobile, which provides ringtones, games and
video content for wireless devices; and BET International, which
operates BET in the United Kingdom and oversees the extension of
BET network programming for global distribution.
ABOUT “BET AWARDS”
The “BET Awards” is one of the most watched award shows on cable
television according to the Nielsen Company. The “BET Awards”
franchise remains as the #1 program in cable TV history among
African-Americans, and it is BET's #1 telecast every year. It
recognizes the triumphs and successes of artists, entertainers, and
athletes in a variety of categories.
BET EXPERIENCE AT L.A. LIVE PRESENTED BY COCA-COLA®
BET Networks, an entertainment powerhouse, and AEG, one of the
leading entertainment companies in the world and developer/
operator of L.A. LIVE, have teamed up once again to create the BET
EXPERIENCE AT L.A. LIVE (BETX), June 25 - 28, 2015 presented by
Coca-Cola®. This three-day festival will be filled with music and
comedy concerts taking place at Club Nokia and STAPLES Center; “106
& PARK”; FREE BET Fan Fest at the Los Angeles Convention Center
including seminars, celebrity basketball games, celebrity meet
& greets; and other special appearances. The weekend will be
capped off with the “BET Awards” on Sunday, June 28, 2015 at
Microsoft Theatre L.A. LIVE.
Follow us on Twitter @ BET_PR and @BETAwards
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150618006439/en/
BET NetworksSheikina Liverpool,
212-205-3455sheikina.liverpool@bet.net
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