Vitality Rewards Consumers for Healthy Food Purchases through NutriSavings’ Growing National Network of Grocery Stores
20 Abril 2016 - 12:26PM
Business Wire
To encourage people to make healthy food choices, Vitality, part
of the world’s longest-standing and largest incentive-based
workplace health promotion and prevention program, rewards members
when grocery shopping. NutriSavings connects the purchase
information from Vitality members’ loyalty cards, so they can take
advantage of the program at over 12,000 participating grocery
stores.
A wellness solution to encourage healthy eating, NutriSavings
provides Vitality members with healthy product incentives and
savings, including educational information about the nutritional
quality of their grocery purchases.
“Getting people to improve their nutrition habits is no easy
task and we’re working with NutriSavings to make it even easier for
members to make better grocery choices and earn rewards,” said Alan
Pollard, CEO for The Vitality Group. “By incentivizing members with
the ability to earn points in our programs by making healthy
choices we hope to change shopping behavior toward purchasing more
nutritious foods.”
How It Works
Vitality members simply connect their loyalty cards from
participating grocery stores to the NutriSavings platform. Member
purchase information is then scored and reported by NutriSavings.
Items that meet set Vitality standards – such as fruits and
vegetables, whole grains, lean proteins and low-fat dairy products
– will qualify as healthy and members will accrue points per item.
These points are then redeemable for rewards.
Guidelines for Vitality’s nutrition initiatives are based on
healthy eating and disease prevention principles from groups
including The World Health Organization, U.S. Department of
Agriculture, American Heart Association, and the Harvard School of
Public Health, in addition to recommendations from registered
dietitians and relevant scientific research.
Based on these criteria and NutriSavings’ scoring system, more
than 120,000 foods have a rating between zero and 100, with foods
rated the highest considered most nutritious. In order to be
considered a Vitality HealthyFood an item needs to have a
NutriSavings score of 85 or above and comply with additional
selected criteria such as a food’s sugar, fat and fiber
content.
“Improving healthy eating impacts the entire family and our
collaboration with Vitality further bolsters our endeavors to help
families modify their behaviors towards health improvement and
disease prevention,” said Niraj Jetly, COO for NutriSavings.
A complete list of included grocery stores can be viewed at
http://www.nutrisavings.com/our-solution/retailers.
About NutriSavings
NutriSavings is an online ecosystem where employers, health
plans, food and beverage companies, and produce growers join forces
to educate employers and their families on proper nutrition, while
helping to reduce the enormous costs associated with obesity and
chronic illnesses. The NutriSavings program is the first measurable
nutrition benefit solution that is designed to change shopping
behavior and incentivize healthy food purchases by rewarding
members for their healthy purchases. For more information, please
contact info@nutrisavings.com, or visit
www.nutrisavings.com.
About Vitality
The Vitality Group is a member of Discovery Ltd., a global
financial services organization offering an incentive-based
wellness program to employers as part of their benefits program.
With a foundation based on actuarial science and behavioral
economic theory, Vitality encourages changes in lifestyle that
reduce health care costs, both in the short run and long term, by
rewarding members for addressing their specific health issues.
Vitality wellness programs serve companies in a wide range of sizes
and industries, improving individuals’ health and well-being as
well as employers’ bottom lines.
Vitality brings a global perspective through successful
partnerships with large employers and best-in- class insurers
around the world, in countries including the United States, United
Kingdom, South Africa, China, Singapore and Australia. Follow on
Twitter: https://twitter.com/VitalityUSA.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160420006065/en/
NutriSavingsAllison Lynch,
617-600-1534allison.lynch@nutrisavings.comorVitalityCheryl Jacobs,
847-903-1663cjacobs@thevitalitygroup.com
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