OpenDNA (ASX: OPN, www.opendna.ai), a pioneering company offering a proprietary personalisation technology for iOS, Android and Web-based platforms, said today that its IPO on the Australian Securities Exchange has been oversubscribed, with $8 million raised.

CEO Jay Shah said OpenDNA has a post-marketing capitalisation of $20M, and that IPO funds will be used to “fully commercialise our proven personalisation technology and accelerate business development, sales and marketing.”

Mr. Shah said OpenDNA’s senior management team also includes Chairman Grant Pestell, who also serves as a non-executive director on the Board of local IT firm ASG Group, and COO Kevin Fell, most recently the Regional Director of Technology consulting for PwC in Singapore.

OpenDNA has developed proprietary (patent pending) artificial intelligence (AI) and machine learning technology that can assist digital businesses irrespective of size or industry. OpenDNA business customers can access detailed, accurate and up-to-the-second profile of the likes, dislikes and interests of individual users via iOS, Android or web-based platforms in real-time. OpenDNA maps users’ interactions and engagements, allowing businesses to show individual users only the products, articles and content they want to see – and not what they don’t want to see.

OpenDNA’s technology differs from existing business analytics tools by providing only a high-level and historical view of users’ interests, demographic or social data. It captures psychographic data of users, helping businesses to understand customers’ propensity to engage. Psychographics is the study and classification of people according to interests and depth and relevance of these interests, as compared to each other, in real-time.

OpenDNA treats each individual as unique, mapping their unique interests and patterns accordingly. Through psychographics, it builds unique profiles, which can be used to understand the spectrum of that user’s interests. In addition, while users’ interest profiles are generated and developed automatically as they engage with OpenDNA-powered apps and websites, users also have ongoing access to their interest profile so that they can instantly manage and control the content that is delivered to them based on what they want – a key differentiator between OpenDNA and conventional analytics and customer intelligence tools.

About OpenDNA

OpenDNA has offices in Australia, Singapore and the UK, and a business presence in the US. Its listing comes after developing, refining and demonstrating its technology through several proprietary applications (including the news content app Jottr and political content apps JottrElect, HillaryElect and TrumpElect) released in Apple’s AppStore over the last 18 months. Over the past year, OpenDNA received positive recognition based on those apps including being voted “Company Most Likely to Grow Exponentially” at an Amazon Web Services start-up event in San Francisco and having JottrElect featured four times by Apple’s AppStore.

OpenDNAJay Shah, CEO, + 61 (2) 6145 2532jay@OpenDNA.aiorThe Kaminer GroupDavid A. Kaminer, +1 914-684-1941dkaminer@kamgrp.com

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