Pizza Capers Breaks into Indian Market
09 Agosto 2017 - 11:30PM
Business Wire
Australia’s leading gourmet pizza kitchen, Pizza Capers, today
announced plans to serve up its unique and high quality pizzas and
sides within the Indian market via a Master Franchise license in
favour of local firm Krsna Foods (India) Pvt Limited.
Pizza Capers is a pioneer in the gourmet pizza space, and in
2012, became part of the Retail Food Group Limited (RFG) stable of
brands.
RFG Chief Executive - International, Mike Gilbert, noted that
the grant of Master Franchise rights for India represented a
watershed event for the brand that sets the platform for further
international growth.
“Pizza Capers has enjoyed considerable success in the Australian
market, and we are excited to be partnering with local experts who
share our vision for introducing high quality gourmet pizzas to
Indian consumers.”
“A surge in consumerism coupled with increasing incomes and
changes to lifestyle and eating patterns within India has meant
that entry into the territory has long been on our radar. We expect
these factors to provide a huge platform upon which the Pizza
Capers brand can prosper,” he said.
Pizza Capers’ international expansion model is based on
recruiting Master Franchise Partners who share the Company’s vision
to develop the Brand System in a defined territory. The model
provides the Company and local partners with the opportunity to
forge sustainable partnerships to successfully develop the Pizza
Capers network.
RFG is confident its new Master Franchise Partner, who brings to
the table extensive multi-unit QSR experience across India and the
Pacific, especially within the pizza segment, together with a
strong connection with the Franchise Association of India, is the
ideal candidate to launch the Pizza Capers brand in the region.
Mr Gilbert noted that RFG was conscious to partner with a robust
Master Franchisee capable of applying sufficient resources,
expertise and resolve to ensuring the successful entry of Pizza
Capers into the Indian market.
“Krsna Foods (India) Pvt Limited satisfies each of these
pre-requisites and we have every confidence of the Brand’s success
in the territory,” he said.
About Pizza Capers Gourmet Kitchen:
Award-winning Pizza Capers delivers great value, high quality
gourmet pizza to the market. All the ingredients on the Pizza
Capers menu are individually sourced to ensure they are the
absolute highest quality, regardless of geographical barriers.
Pizza Capers is owned by Australia’s largest multi-food franchise
operator, Retail Food Group (RFG). The brand is looking to partner
with master franchise candidates who share its vision for
delivering high quality gourmet pizzas within international
markets. Enquiries should be directed to Olivia Palmer at
rfginternational@rfg.com.au.
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version on businesswire.com: http://www.businesswire.com/news/home/20170809005022/en/
For further information, interviews or images
contact:Retail Food GroupAnnie Lyon, 0431 306 727Corporate
Communications Managerannie.lyon@rfg.com.au
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