- People with a Nucleus® 7 Sound
Processor can now benefit from monitoring and direct control
functionality on any compatible Android smartphone via the Nucleus
Smart App*
- New ForwardFocus feature allows users
to ‘switch off’ background noise behind them to focus on a
conversation
- New research reveals the majority (77%)
of UK baby boomers would be open to enhancing their senses through
technology**
Cochlear Limited (ASX: COH), the global leader in implantable
hearing solutions, has today announced the release of the Nucleus®
Smart App for Android™, offering greater connectivity than ever
before for people in the UK living with disabling hearing loss.
Users of the Nucleus 7 Sound Processor can now control their
hearing with the Nucleus Smart App* from a compatible Android
device. Users may also access a range of new features such as the
ability to ‘switch off’ distracting background noise and focus on
the conversation in front of them. From locating a lost or
misplaced sound processor using the Find My Processor feature,
through to confidently tracking progress with the Hearing Tracker
feature, users can experience unprecedented connectivity and
performance.
Jan Janssen, Chief Technology Officer, Cochlear explained that
since the Nucleus 7 Sound Processor was first launched in 2017 as
the world’s first Made for iPhone cochlear implant sound
processor,1*** Cochlear has been working to extend the benefits of
its industry leading technology to Android smartphone users, and
bring new features to existing users.
“Embracing digital technologies that enhance the experience and
hearing performance for people who rely on our products is a key
focus of our product innovation. With the launch of the Nucleus 7
Sound Processor last year, we were the first in our industry to
introduce a Made for iPhone cochlear implant sound processor, still
the only one to offer direct streaming from a compatible Apple
device. Now we’re pleased to offer Android users the ability to use
the Nucleus Smart App to track their hearing and access new
features. We are committed to giving people who are living with
disabling hearing loss greater choices when it comes to controlling
their hearing experience,” said Janssen.
The results of a UK survey** released today revealed that 58% of
baby boomers (age 55 and over) would manage disabling hearing loss
through technological intervention. The Nucleus 7 Sound Processor
was created to meet this demand for seamless and convenient
management of hearing loss through hearing performance features and
enhanced connectivity.
Along with the release of the Nucleus Smart App for Android,
Cochlear has added a first-of-its kind control feature called
ForwardFocus. This user-activated control feature allows the wearer
to hear better in challenging listening environments such as a busy
restaurant. When switched on, ForwardFocus reduces distracting
noise coming from behind a person so they can more easily enjoy a
face-to-face conversation.2
“ForwardFocus is designed for users who want to manage their
hearing in very noisy situations, and enhance it in situations
where even people without hearing loss would struggle. It’s
anticipated that this will resonate with the 62% of the baby
boomers surveyed who say the enhancement they would most want from
their hearing technology is the ability to block out or ‘switch
off’ background noise and focus in on a specific sound.
ForwardFocus allows users to listen to a specific sound source near
them – such as hearing a friend across the table in a noise
restaurant,” Janssen said.
Additional insights from the survey include baby boomers’
concerns about how hearing loss could negatively impact them:
- Nearly two-thirds of baby boomers (63%)
felt age related hearing loss could negatively impact their ability
to socialise with their friends and family
- More than half (58%) of respondents
reported concern that age related hearing loss could negatively
impact their experience of everyday sounds (e.g. the sounds of
nature such as birdsong, chatter/ laughter etc.)
“These survey results suggest disabling hearing loss is
something baby boomers are aware of and they are prepared to
consider technology interventions appropriate for their needs. This
is very positive as hearing loss is often not thought of as
debilitating issue. In fact in adulthood, it is associated with
greater unemployment, increased risk of poor health and
depression,” Tracey Twomey, Consultant Clinical Scientist,
Nottingham Auditory Implant Programme and Chair of the British
Cochlear Implant Group.
“We know that people with disabling hearing loss can withdraw in
social situations when they find it difficult to hear and feel
unable to participate. That is why advances in technology that may
help them to feel confident in situations that may be otherwise
challenging are welcome,” added Ms Twomey.
Increasingly, evidence is showing cochlear implants for adults
as an effective intervention for a much wider group of candidates
than had previously been thought.3 Today more than 450,000 people
around the world can hear thanks to Cochlear’s technology.4 The
company’s cochlear implants are the most reliable in the industry,
5 which is one of many reasons why more people choose a Cochlear
hearing solution than any other brand.5
The Nucleus 7 Sound Processor is now available for the first
time to people with a Nucleus 24 Series Implant.6 This means
thousands more people from all over the world living with disabling
hearing loss will be able to choose a Nucleus 7 Sound Processor for
the first time.
For additional information about the Nucleus 7 Sound Processor
please visit www.hearyourway.com
# # #
About Cochlear Limited (ASX: COH) Cochlear is the global
leader in implantable hearing solutions. The company has a global
workforce of more than 3,500 people and invests more than AUD$150
million a year in research and development. Products include
hearing systems for cochlear implants, bone conduction implants and
acoustic implants, which are designed to treat a range of moderate
to profound types of hearing loss. Over 450,000 people of all ages,
across more than 100 countries, now hear because of Cochlear.
www.cochlear.com
Notes to the editor: * The
Nucleus Smart App is compatible with iPhone 5 (or later) and iPod
6th generation devices (or later) running iOS 10.0 or later. To use
the Nucleus Smart App for Android, your device will need to run
Android 5.0 (Lollipop) or later and support Bluetooth 4.0 or later.
For a list of verified devices visit
http://www.nucleussmartapp.com/android
** About the YouGov Omnibus Survey
2,206 UK adults, of which 925 were aged >55 years were
surveyed during May 2018. Data was compiled and analysed by
research agency YouGov. The survey was carried out online. While
the survey cannot be applied wholly to the general population, it
does effectively measure the preferences and opinions of adults
>55 years who may have age related hearing loss or may go on to
develop hearing loss.
*** The Nucleus 7 Sound Processor is compatible with iPhone X,
iPhone 8 Plus, iPhone 8, iPhone 7 Plus, iPhone 7, iPhone 6s Plus,
iPhone 6s, iPhone 6 Plus, iPhone 6, iPhone SE, iPhone 5s, iPhone
5c, iPhone 5, iPad Pro (12.9-inch), iPad Pro (9.7-inch), iPad Air
2, iPad Air, iPad mini 4, iPad mini 3, iPad mini 2, iPad mini, iPad
(4th generation) and iPod touch (6th generation) using iOS 10.0 or
later.
About Hearing Loss Hearing loss represents a significant
global health burden with 466 million people living with disabling
hearing loss worldwide, and this figure is projected to grow to 900
million – one in every 10 people – by 2050.7 In the United Kingdom
it is estimated 750,000 people are living with severe to profound
hearing loss.8 According to the World Health Organization, there
are approximately 72 million people who could potentially benefit
from the use of a hearing device, such as a cochlear implant or
hearing aid.9
About the Nucleus 7 Sound Processor The Nucleus 7 Sound
Processor is the world’s smallest and lightest behind-the-ear
cochlear implant sound processor.10 In 2018 the Nucleus 7 Sound
Processor received international acknowledgement from leading
design and technology award bodies. This includes a Red Dot for
Product Design 2018 and a Good Design Award® Best in Class in the
Product Design category in recognition for outstanding design and
innovation.
This media release is only intended for audiences in the United
Kingdom.
Please seek advice from your medical practitioner or health
professional about treatments for hearing loss. They will be able
to advise on a suitable solution for the hearing loss condition.
All products should be used only as directed by your medical
practitioner or health professional. Not all products are available
in all countries. Please contact your local Cochlear
representative: www.cochlear.com
References
1. Apple Inc. 'Compatible hearing devices' [Internet]. Apple
support. 30 March, 2018 [cited May 2018]. Available from:
https://support.apple.com/en-au/HT201466
2. Cochlear Limited. D1376556.CLTD5709 Acceptance and
Performance with the Nucleus 7 Cochlear Implant System with Adult
Recipients. 2018 Jan; data on file.
3. The Ear Foundation. Adult Cochlear Implantation: Evidence and
experience / The Case for a Review of Provision. Available at:
www.earfoundation.org.uk
4. Cochlear Limited 2017. Cochlear 2017 Annual Report. Available
at:
http://www.cochlear.com/wps/wcm/connect/intl/about/investor/annual-reports
5. Cochlear Limited. Cochlear Nucleus Implant Reliability
Report, Volume 15, January 2017. 2017, Mar. [Latest generation of
cochlear implants commercially available as at 30 January 2017.]
Available at:
http://www.cochlear.com/wps/wcm/connect/intl/home/discover/cochlear-implants/nucleus-6/nucleus-implant-portfolio/reliability-report
6. Cochlear Limited.D1224199-1, NEO-XS Extensions System Project
Version 7.0 RC1 System End to End Verification Report, 1.D. 2017,
May; data on file.
7. World Health Organization. Deafness and Hearing Loss
Factsheet [Internet]. Updated February 2018 [cited April 2018].
Available from:
http://www.who.int/mediacentre/factsheets/fs300/en/
8. Laura Turton & Pauline Smith (2012) Prevalence &
characteristics of severe and profound hearing loss in adults in a
UK National Health Service clinic, International Journal of
Audiology, 52:2, 92-97, DOI: 10.3109/14992027.2012.735376
9. World Health Organization. 10 Facts on Deafness [Internet].
Updated April 2017 [cited June 2018]. Available from:
http://www.who.int/features/factfiles/deafness/en/
10. Cochlear Limited. D1190805.CP1000 Processor Size
Comparison.2017 Mar; data on file.
FootnoteApple, the Apple logo, FaceTime, Made for iPad logo,
Made for iPhone logo, Made for iPod logo, iPhone, iPad Pro, iPad
Air, iPad mini, iPad and iPod touch are trademarks of Apple Inc.,
registered in the U.S. and other countries. App Store is a service
mark of Apple Inc., registered in the U.S. and other countries.
Android is a trademark of Google LLC. The Android robot is
reproduced or modified from work created and shared by Google and
used according to terms described in the Creative Commons 3.0
Attribution License.
The Bluetooth® word mark and logos are registered trademarks
owned by Bluetooth SIG, Inc., and any use of such marks by Cochlear
Limited is under license.
Information accurate as of June 2018.
The trade name for cochlear implants manufactured by Cochlear is
the Cochlear™ Nucleus® series cochlear implants.
Cochlear, Hear now. And always, Nucleus, Smart Sound, True
Wireless and the elliptical logo are either trademarks or
registered trademarks of Cochlear Limited.
© Cochlear Limited 2018. All rights reserved.D1422263 ISS1
JUN18
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version on businesswire.com: https://www.businesswire.com/news/home/20180626006465/en/
Media ContactsHayley DowlingCochlear Limited+61
498 021 795hdowling@cochlear.comorJennifer StevensonCochlear
Limited+61 412 347
163jstevenson@cochlear.comorAnalysts/InvestorsKristina
DevonHead of Investor Relations+61 2 9611
6691kdevon@cochlear.com
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