Bigtincan Named in Gartner’s Market Guide for Digital Content Management for Sales
19 Outubro 2018 - 10:00AM
Business Wire
Report Lists Bigtincan as a Representative
Vendor, Meeting All Identified Capabilities and Supporting All
Industry Verticals
Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales
enablement automation, today announced it has been recognized as a
Representative Vendor in all six of the capabilities defined by
Gartner as part of the October 2018 Market Guide for Digital
Content Management for Sales. In addition to meeting all defined
capabilities, Bigtincan was also listed in the report as supporting
customers in all 13 listed industry verticals.
Gartner defines six capabilities of digital content management
for sales as content repository management, content development,
content delivery, content usage analytics, sales process
integration, as well as integration and sales enablement
platform.
“In today’s mobile-first, digital age, sales reps need to have
access to the right content and assets from anywhere, and in
real-time,” said David Keane, Bigtincan co-founder and CEO. “With
this in mind, digital content management is now more critical than
ever in powering the success of sales teams. We are thrilled to
once again be recognized by Gartner as a Representative Vendor in
their 2018 report. We believe this recognition further validates
our mission - leveraging an AI approach to empower sales and
marketing teams to engage with prospects in a meaningful way, and
ultimately drive revenue.”
According to Gartner, “Digital content management for sales
(DCMS) applications encompass repositories, authoring tools,
collaborative environments and interfaces for publishing,
versioning and presenting content. These applications help many
content owners distribute key sales-oriented and customer-facing
materials to salespeople (both direct and indirect), who use these
materials to more efficiently and effectively develop and close
business. DCMS applications improve the delivery of internal- and
external-facing content to salespeople. They support objectives
such as improving engagement with prospects and clients, increasing
win rates, increasing deal velocity and growing deal sizes.
Commonly used to support long-cycle B2B and B2C sales processes,
they also apply to indirect sales processes, such as detailing
merchandisers on the retail selling floor.”
Bigtincan is the industry’s first AI-powered sales enablement
platform that arms the intelligent salesforce with the tools needed
to transform customer engagement. The platform leverages automation
and AI to deliver content and information that helps teams learn
faster, sell smarter and be more productive across a widespan of
industries including high tech, life sciences, manufacturing and
retail. By allowing for an individualized approach, Bigtincan helps
sales teams learn and measure success every step of the way to keep
them on track for revenue growth.
This recognition follows several recent recognitions for the
company, including being named a Strong Performer in the Forrester
Wave™: Sales Enablement Automation Platforms, Q3 2018, recognition
from the MarTech Breakthrough Awards for its innovative sales
enablement solution, and selection as a Bronze winner for Sales
Enablement by the Stevie Awards earlier this year. A complimentary
copy of the Gartner “Market Guide for Digital Content Management
for Sales” report is available for download here.
To learn more about Bigtincan and Bigtincan Hub,
visit www.bigtincan.com.
Gartner Disclaimer:
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner's research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
About Bigtincan
Bigtincan (ASX:BTH) helps sales and
service teams increase win rates and customer
satisfaction. The company’s mobile, AI-powered sales
enablement automation platform features the industry’s premier
user experience that empowers reps to more
effectively engage with customers and prospects and
encourages team-wide adoption. Leading brands
including AT&T, ThermoFisher, Merck, ANZ
Bank and others rely on Bigtincan to
enhance sales productivity at every customer interaction.
With global sales and marketing headquartered in Boston, Bigtincan
also has offices across EMEA, Australia and Asia. To discover more
about how your organization can benefit from the Bigtincan Hub
platform, please visit www.bigtincan.com or
follow @bigtincan on Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20181019005023/en/
PAN Communications for BigtincanEmily Featherston,
617-502-4300Bigtincan@pancomm.com
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