SEGA Announces Official Sonic the Hedgehog Movie Line of Products for All Ages
11 Dezembro 2019 - 11:00AM
Business Wire
Sonic Fans Can Score Select Merchandise
Inspired by the Film
SEGA® of America, Inc. today announced a curated collection of
unique Sonic-branded products inspired by Paramount Pictures’
highly anticipated live-action feature film, Sonic the Hedgehog,
coming to theaters nationwide on February 14, 2020. Sonic fans of
all ages can look forward to an array of merchandise including
toys, collectibles, apparel, publishing and much more in
celebration of the Blue Blur’s landmark debut on the silver
screen.
“We’re thrilled to commemorate this momentous event in Sonic’s
history by releasing a special line of merchandise tied to the
Sonic the Hedgehog film,” said Ivo Gerscovich, Chief Brand Officer,
Sonic the Hedgehog & SVP Sega of America. “We partnered with
some of the top licensees in the industry to ensure we deliver
quality products and can’t wait for our enthusiastic fans to bring
the magic of the film back home with them to enjoy for many years
to come.”
The Sonic the Hedgehog movie will be supported with an expansive
range of products globally, including the following items:
- TOYS & BOOKS — Beginning in January 2020, JAKKS Pacific,
Inc., a leading designer, manufacturer and marketer of toys and
consumer products, will offer action-packed playsets and plushies
in select territories. Additionally, to coincide with the movie
release, select Build-a-Bear Workshop ® locations will launch
specialty plush items and accessories, while Toy Factory and Sega
Amusement will release novelty products for amusement parks and
attractions in North America and Europe. Beyond toy products, SEGA
will also be partnering with Penguin Publishing beginning in
December 2019 to support the release of a variety of children’s
books.
- APPAREL & HOME DECOR — Adult fans can gear up with a
selection of apparel and accessories from Bioworld, with youth
apparel from Bentex also available at select retailers in Spring
2020. Internationally, TVM Fashion Lab and Cooneen will release a
wide selection of apparel and accessories for both kids and adults
across EMEA in early 2020. For fans interested in adding a
super-Sonic flare to their households, Sonic bedding from Franco
will be available in Spring 2020 from select e-tailers.
- COLLECTIBLES — Diamond Select Toys and SEGA will launch a
highly detailed premium statue featuring an iconic scene with
Sonic, available in specialty retailers worldwide in Spring 2020.
SEGA Shops e-commerce sites will also introduce a capsule
collection of items beginning in January 2020 through the film’s
release.
- IN-THEATER PROMOTIONS — Global partners Snapco and Latin
American partner Ping Solutions will offer in-cinema concessions
premiums including drink toppers and popcorn buckets to select
theaters in conjunction with the Sonic the Hedgehog movie
release.
About SEGA of America
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based
SEGA Games Co., Ltd., a worldwide leader in interactive
entertainment both inside and outside the home. The company
develops, publishes and distributes interactive entertainment
software products for a variety of hardware platforms including PC,
wireless devices, and those manufactured by Nintendo, Microsoft and
Sony Interactive Entertainment Inc. SEGA of America’s website is
located at www.sega.com.
About Paramount Pictures
Corporation
Paramount Pictures Corporation (PPC), a global producer and
distributor of filmed entertainment, is a unit of Viacom (NASDAQ:
VIAB, VIA), a leading content company with prominent and respected
film, television and digital entertainment brands. Paramount
controls a collection of some of the most powerful brands in filmed
entertainment, including Paramount Pictures, Paramount Animation,
Paramount Television, and Paramount Players. PPC operations also
include Paramount Home Media Distribution, Paramount Pictures
International, Paramount Licensing Inc., and Paramount Studio
Group.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191211005189/en/
Evan Bader Evan.Bader@SegaAmerica.com
Viacom (NASDAQ:VIAB)
Gráfico Histórico do Ativo
De Out 2024 até Nov 2024
Viacom (NASDAQ:VIAB)
Gráfico Histórico do Ativo
De Nov 2023 até Nov 2024