Quadpay’s Inaugural ‘Quadpay Fest’ Drives 40 Percent Increase in Net-New Customers to Brand Partners, Rivaling Black Fr...
20 Maio 2021 - 10:05AM
Business Wire
Webby-Nominated Company Attributes 20 Percent Increase in
Overall Business to Sales Event; Record Highs for Luxury and
Electronics
Quadpay, a Zip Company (ASX:Z1P), the fastest growing Buy Now,
Pay Later company in the U.S. and ranked number two among the top
five BNPL apps, today released results and shopping trends¹ from
its inaugural ‘Quadpay Fest’ sale - a four-day omnichannel shopping
experience featuring over hundreds of deals and giveaways --
online, in retail stores and on the Quadpay app.
Overall transaction volume at Quadpay grew 20 percent during the
sale compared to the same time frame over the past month, with
increased traffic to Quadpay’s brand partners led by net-new
customers. On average 40 percent of purchases were made by
first-time customers to Quadpay brand partners, rivaling new
customer conversions from Black Friday. Of those that purchased
electronics, 55 percent were new customers to using BNPL for
electronics, further demonstrating dominance in the category. ²
Also, of those that shopped for food (groceries and on-demand food
delivery apps), 33 percent were first time customers.
Nearly 60 percent of Quadpay Fest purchases were made using
mobile devices via Quadpay’s industry-first virtual card which
enables BNPL in physical retail locations and in the Quadpay app
everywhere Visa is accepted. During the sales event, consumers were
also able to take advantage of Quadpay’s Webby-nominated Chrome
Extension which gives online shoppers the same convenience on
desktop with their favorite merchant websites not offered by any
other BNPL provider. Categories with the most purchases during
Quadpay Fest included fashion, beauty, technology, home, kids,
groceries, food delivery, travel, footwear and jewelry.
“The results from Quadpay Fest exceeded our expectations and we
are thrilled to support our merchant partners with added referrals
and revenue as they continue to rebound from the pandemic,” said
Brad Lindenberg, Co-CEO of Quadpay, A Zip Company. “This past year
has accelerated BNPL adoption among consumers and continues to
skyrocket. With Quadpay, we provide merchants the opportunity to
offer customers a seamless BNPL experience, and Quadpay Fest was a
great way to attract new customers, drive revenue and increase
overall order value both online and in physical store
locations.”
Quadpay Fest deals, secret promotions, cash back and giveaways
were available across fashion, beauty, technology, electronics,
home, travel, and lifestyle, from the most sought-after brands that
rarely go on sale. Featured brands included Fashion Nova, Apple,
Famous Footwear, Zara, Sunglass Hut, Target, Fanatics, Walmart,
NewEgg, Nike, Gamestop, Victoria’s Secret, TickPick, among others,
with sales up to 70 percent off full-priced items.
Quadpay is part of ASX-listed Zip Co. Limited global operations
which recently topped more than 7.6 million download, nearly 50
thousand merchant partners and 6.4 million customers globally.³
Methodology
¹Quadpay Fest data sourced from Quadpay transactions online, in
physical retail stores and the Quadpay App for the period of April
29, 2021 through May 2, 2021.
² According to Quadpay’s Brand Tracker which collects data on a
daily basis.
³According to Zip’s Q3 FY21 results here (period ending 31 March
2021).
About Quadpay, A Zip Company
Quadpay, A Zip Company (ASX: Z1P), is a leading U.S.-based
installment payment platform, providing consumers with a simple,
transparent, and financially responsible alternative to traditional
credit. Quadpay is reinventing the payments landscape with its
focus on innovation and customer-centricity, enabling more than
millions of customers to pay in four interest-free installments
over six weeks. Quadpay is part of ASX-listed Zip Co. Limited
global operations across Australia, New Zealand, South Africa, the
United Kingdom and the US. The company’s market-leading app enables
seamless integration for merchants and the ability for customers to
shop online and in-store interest-free, not just with Quadpay’s
thousands of integrated merchants, but with leading global
retailers. For more information, visit: www.quadpay.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210520005283/en/
Angela Nibbs, quadpay@maven-pr.com
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