New U.S.-Based BOC Creates Opportunities for
Creators and Audiences to Accelerate and Streamline Worldwide
Delivery of Regional Live Sports and Entertainment Content
Telstra Broadcast Services (TBS) expands its presence in the
United States with the launch of a new Broadcast Operations Center
(BOC) at the PSSI International Teleport in Pittsburgh.
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the full release here:
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To support the immense global demand for
North American content, Telstra has expanded its Americas broadcast
business with the launch of a new Broadcast Operations Center at
the PSSI International Teleport in Pittsburgh. Shown here is a
detail shot of the 24/7 Telstra master control room at the
facility, created to provide Telstra’s North American customers
with a local operational presence, world-class experience and
capabilities that accelerate and streamline the worldwide delivery
of regional live sports and entertainment content to Europe, Asia
and Australia. (Photo: Business Wire)
The BOC – part of an expanded partnership with PSSI Global
Services – enables Telstra Broadcast Services to add U.S.-based
managed services including operations, monitoring, bookings and
technical services to its overall Telstra Global Media Network
(GMN) offerings and complements Telstra’s existing broadcast
operations facilities in London, Hong Kong and Sydney.
“There is immense global demand for North American content, and
the new BOC allows Telstra Broadcast Services to offer North
American content providers superior technology and access to
international audiences in Europe, Asia and Australia,” said Adam
Day, Head of Enterprise, Technology and Broadcast Sales,
Telstra.
“The ability to provide our North American customers with a
local operational presence and 24/7 master control room
capabilities will provide them a world-class experience and is key
to managing their content delivery to Europe and Asia Pacific,”
continued Day. “We believe our partnership with PSSI will reap
benefits for content creators and content consumers on a global
scale.”
The new BOC supports Telstra’s ongoing work to seamlessly
deliver content worldwide, and the partnership enables
opportunities for high-profile broadcast programming, including
major sporting and entertainment events, to reach new audiences and
expand viewership into more international markets.
The BOC supports live and recorded broadcast transmissions of
news, sports and entertainment content, as well as digital
broadcasting and IP video delivery and features a 24/7 facility
with a master control room (MCR) for monitoring, bookings,
trouble-shooting and delivering connections to major broadcast
customers and global teleports.
PSSI’s experience in live event management and transmission, and
familiarity with the U.S. sports and entertainment market makes
PSSI an ideal fit to support Telstra’s delivery of content
originating and terminating in North America. The additional
services handled through the PSSI facility will help ensure smooth
operations during events with PSSI also handling frame rate
conversions, encoding, decoding and uplink/downlinks of U.S.
content.
“This initiative represents a significant expansion of the work
we’ve been doing together for years,” said Jason Land, Vice
President, Strategic Television at PSSI. “Our event-based approach
is the foundation for adding another layer of support and
reliability to Telstra’s broadcast business, while allowing PSSI to
leverage the global GMN network as an ‘in-house’ solution for our
customers.”
Telstra Broadcast Services Continues Growth
Trajectory
The new PSSI partnership is part of increased focus by Telstra
to help deliver 24/7 programming to millions on a global scale.
Known for its ability to supply live content to production hubs via
a low-latency global infrastructure, Telstra enables significant
business benefits and greater efficiencies by providing scalable
bandwidth at speed, a high-quality network delivery, the
simplification and aggregation of multiple tech and a choice of
compression options. Telstra Broadcast Services recently acquired
MediaCloud, which will provide TBS with a suite of significant
software-defined and cloud-based capabilities (including Managed
Streaming, Internet Delivery, Media Management and Content
Orchestration and Playout), media cloud delivery experts and a
London Master Control Room that is equipped with the capability to
support major global companies and events.
About Telstra
Telstra is a leading telecommunications and technology company
with a proudly Australian heritage and a longstanding, growing
international business. We have been operating in the Americas for
over 25 years under the Telstra Enterprise division, which provides
data and IP transit, internet connectivity, network application
services such as unified communications and cloud, and managed
services to over 500 businesses in 160 cities in the region. Our
products and services are supported by one of the largest fiber
optic submarine cable systems reaching Asia-Pacific and beyond,
with licenses in Asia, Europe and the Americas, and access to more
than 2,000 points-of-presence around the world. Through our
unparalleled network reach and reliability as well as
market-leading customer service and expertise, we connect
businesses in the Americas to some of the world’s fastest growing
economies, including China, Southeast Asia, North Asia, and
Australia. Think Asia, Think Telstra. For more information, please
visit www.telstra.com/americas.
About PSSI Global Services
Since 1979, PSSI Global Services has specialized in the
coordination, production and distribution of domestic and
international programming. As global live event management,
transmission, production and connectivity experts, PSSI Global
Services seamlessly handles transmissions via C-band, Ku-band,
fiber, IP and bonded cellular and provides live video, audio and
data services across the globe. The company currently owns and
operates over 50 mobile transmission vehicles — more than any other
transmission services provider — based throughout North America, as
well as PSSI International Teleport, PSSI Pittsburgh Videotech
Center, and international and domestic C/Ku flyaway uplink systems.
For more information, visit www.pssiglobal.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210622005460/en/
Jim Hughes / Season Skuro, Bubble Agency (USA) for Telstra
Americas, 323-397-7077 / 818-903-8205, jim@bubbleagency.com /
seasons@bubbleagency.com
Nerissa Stacey, Mustang Marketing for PSSI Global Services,
805-262-6006, nerissa@mustangmktg.com
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