Ziff Media Group is announcing two leadership appointments for
its flagship publishing brands. Wendy Sheehan Donnell is promoted
to editor-in-chief of PCMag — the leading authority on technology,
delivering Labs-based, independent reviews of the latest products
and services. Alesha Williams Boyd is hired as editor-in-chief of
Mashable, a leading digital culture, tech and entertainment media
brand. Both editorial leaders will report into Ronak Patel, Senior
Vice President of Publishing for Ziff Media Group.
Wendy Sheehan Donnell promoted to EIC of PCMag
As EIC of PCMag, Wendy Sheehan Donnell will focus on leading the
editorial vision and team to continue PCMag's growth trajectory and
build engaging content strategies.
Donnell has held several management positions at PCMag since
joining the publication as a senior editor covering consumer
electronics in 2007. Most recently, she acted as deputy editor,
steering PCMag's coverage while managing the day-to-day operations
and editorial staff. In that role, she was instrumental in PCMag's
2020 replatforming and site redesign. Before that, she served as
executive editor overseeing product coverage, PC Labs testing
methodologies, and leading the reviews team, which tests more than
2,000 technology products per year.
“Wendy’s operational excellence, 23 years of editorial and
leadership experience, and her data-driven approach give me great
confidence that she will take PCMag to new heights," said Patel.
“Under Wendy’s leadership, PCMag has seen tremendous growth in
staff, output, and audience.” Donnell will be the first female
editor-in-chief of PCMag.
"In 2022, PCMag celebrates 40 years of delivering
industry-leading technology service journalism. I’m more excited
than ever to become editor-in-chief and lead the most talented and
passionate team in the reviews business as we grow our deep product
testing, expert buying advice, and extensive how-to and news
coverage," Donnell said. "In those four decades, our brand has
witnessed and helped shape the tech world as it’s unfolded, grown,
and transformed. One thing that hasn’t changed in that time is our
top priority: earning and maintaining our readers’ trust and
helping them make the right buying decisions and get the most from
technology. I’m honored to have the opportunity to push that
important mission forward."
Before joining PCMag, Donnell was the managing editor of
Computer Shopper. She holds a masters' degree in journalism from
New York University.
Alesha William Boyd hired as EIC of Mashable
As EIC of Mashable, Alesha Williams Boyd will oversee the
brand's editorial vision and lead its staff of talented writers,
reporters, and editors to drive inspired storytelling, innovation
and growth. She starts on January 31, 2022.
Williams Boyd previously served as Senior Digital Director for
the USA TODAY Network, leading a team of digital journalists
supporting over 100 newsrooms. She developed diverse teams and
coached a successful strategic newsroom effort aimed at growing
diversity, equity and inclusion in its coverage.
"Alesha is a champion for building audience relationships with
impactful storytelling and digital engagement that resonates, and
establishing editorial integrity as a pillar to her leadership and
teams," said Patel. "I'm excited for what Alesha and the team can
accomplish together to diversify the tech narrative and make it
more ubiquitous and accessible. We have amazing projects in store
for Mashable in 2022." It’s the first time a woman of color will
hold the top job.
"The Mashable brand has meant so much in digital culture through
the years. It's all about what delights and surprises, hits close
to home, or helps us understand the digital world around us and
what's next," said Williams Boyd. "I'm looking forward to listening
to our audiences and what they want to see from Mashable, and I'm
excited to hear from and work with this talented team to craft that
journalism in a way that is accessible, that informs, that
entertains and really resonates. We want to be our audiences'
trusted, daily digital habit and I'm thrilled to join Mashable in
this mission."
Williams Boyd's honors as editor include two National
Association of Black Journalists' Salute to Excellence awards for
enterprise reports exploring root causes of academic performance
issues, crime, and other challenges facing local underserved
communities.
About PCMag
PCMag is a leading authority on technology, delivering
Labs-based, independent reviews of the latest products and
services. Our expert industry analysis and practical solutions in
categories ranging from PCs and consumer electronics to software,
online services, and security help you make better buying decisions
and get more from technology. Our highest endorsement, the PCMag
Editors’ Choice Award, is widely recognized as a trusted symbol for
technology buyers and sellers.
About Mashable
Mashable is passionate about tech and entertainment. With smart,
spirited coverage that gets people talking, Mashable reaches a
dedicated and influential audience worldwide. Future-facing and
forward-thinking, Mashable is the expert on what’s trending now and
next in connected culture. The brand reaches 30 million monthly
average users onsite and across platforms.
About Ziff Media Group
Ziff Media Group is a portfolio of leading digital properties in
tech, culture, and shopping. Our brands -- including Mashable,
PCMag, Offers.com, RetailMeNot, BlackFriday.com,
BestBlackFriday.com, ExtremeTech, AskMen and TechBargains -- build
trust with our readers and fans through inspired and influential
storytelling. Ziff Media Group is a business unit of Ziff Davis,
Inc. (Nasdaq: ZD).
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version on businesswire.com: https://www.businesswire.com/news/home/20220124005063/en/
PCMag/Mashable/Ziff Media Group Sophie Laplante
sophie.laplante@ziffmedia.com
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