ZoomInfo Launches New Account-Based Marketing Platform, MarketingOS
08 Fevereiro 2022 - 11:00AM
Business Wire
Creates RevOS, a Comprehensive Operating System
for Revenue Teams, to Help Businesses Achieve Greater Growth
ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market
software, data, and intelligence, today announced the launch of
MarketingOS, a new account-based marketing (ABM) platform that
aligns sales and marketing teams in a unified system powered by
ZoomInfo’s world-class business-to-business (B2B) data.
MarketingOS helps demand generation and ABM teams target and
convert leads into buyers through insight-driven orchestration and
personalized engagement across multiple channels, including display
and social advertising, email, SMS, and more. MarketingOS also
turns websites into digital storefronts—through enriched forms,
unique visitor tracking, and human-first chat experiences—to help
improve on-site conversion and to tighten the relationship with
sales.
“Our comprehensive B2B database is the key differentiator that
sets MarketingOS apart from other ABM solutions,” said ZoomInfo
Founder and CEO Henry Schuck. “ZoomInfo’s unique data science
algorithms allow marketers to connect with the right prospects at
precisely the right time. No other solution on the market combines
the power of data-driven insights and marketing-optimized workflows
like ZoomInfo’s MarketingOS.”
MarketingOS is one of four platforms that comprise RevOS,
ZoomInfo’s modern operating system for revenue professionals, which
was also unveiled today. A unified system for sales, marketing,
operations, and recruiting teams, RevOS delivers the data,
insights, software, and integrations needed by businesses and
professionals to achieve their growth potential in a new
insight-driven era of digital selling.
SalesOS, OperationsOS, and RecruitingOS, which are also now
available to customers, complete ZoomInfo’s RevOS. This system
empowers businesses to consistently engage with the right people at
the right companies at the right time with relevant messages. RevOS
features a unified login and app administration experience, with
all apps and tools launched and managed from a single dashboard to
give users at-a-glance information regarding their campaigns. Users
can switch between applications effortlessly, allowing for seamless
workflows between RevOS applications.
Marketers typically fail because the data in most ABM platforms
is both inaccurate and incomplete. Current ABM solutions are
designed to leverage companies’ own first-party data, which exists
in their customer relationship management or marketing automation
systems. Without quality data, marketers pour advertising dollars
at the wrong prospects and companies, and, as a result, deliver
fruitless leads to sales and waste time and resources. With
ZoomInfo’s best-in-class data and intelligence at its foundation,
MarketingOS enables marketers to effectively reach target accounts
and drive qualified leads for sales.
Using MarketingOS, marketers can run display and social
advertising campaigns through ZoomInfo’s proprietary demand-side
platform and social integrations to target specific professionals,
job titles, levels, or functions at in-market accounts exhibiting
buyer intent. MarketingOS also features an in-market predictive
score that ranks where prospects are in their buying journeys,
informing how and when marketers should engage with prospects based
on their ranking and helping them to prioritize their outbound
efforts on prospects who are most likely to convert.
Additionally, MarketingOS gives teams ongoing monitoring of
their entire universe of prospect and customer accounts, helps them
cleanse and manage their marketing database effectively, and
surfaces the best audiences based on fit, intent, and engagement.
With ZoomInfo’s unparalleled contact data and intelligence,
hyper-targeted campaigns can engage high-value accounts and buyers
based on ideal customer criteria using 300-plus company attributes
that reveal timely business needs and insights.
For more information, visit the MarketingOS landing page. Read
Henry Schuck’s blog post to learn more about ZoomInfo’s vision for
RevOS.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market
software, data, and intelligence for more than 25,000 companies
worldwide. ZoomInfo’s revenue operating system, RevOS, empowers
business-to-business sales, marketing, operations, and recruiting
professionals to hit their number by pairing best-in-class
technology with unrivaled data coverage, accuracy, and depth of
company and contact information. With integrations embedded into
workflows and technology stacks, including the leading CRM, Sales
Engagement, Marketing Automation, and Talent Management
applications, ZoomInfo drives more predictable, accelerated, and
sustainable growth for its customers. ZoomInfo emphasizes GDPR and
CCPA compliance. In addition to creating the industry’s first
proactive notice program, the company is a registered data broker
with the states of California and Vermont. Read about ZoomInfo’s
commitment to compliance, privacy, and security. For more
information about ZoomInfo’s leading go-to-market software, data,
and intelligence, and how they help sales, marketing, operations,
and recruiting professionals, please visit www.zoominfo.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220208005490/en/
Media Steve Vittorioso Director, Communications
978-875-1297 pr@zoominfo.com
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