ZoomInfo Launches Tracker to Help Companies Retain Visibility Into Key Buyers Who Switch to New Accounts
01 Março 2022 - 11:00AM
Business Wire
Feature Notifies Sales Reps of Job Movement,
Enabling Them to Act Quickly to Win New Business
ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market
software, data, and intelligence, today announced the debut of
Tracker, a new feature in ZoomInfo’s SalesOS platform that allows
sellers to maintain valuable relationships by tracking their loyal
users when they change jobs.
While ZoomInfo has tracked job changes for decades, the launch
of Tracker puts automated software into the hands of sales teams
enabling them to keep tabs on thousands of their key buyers and
account champions as they move to new positions and organizations.
The feature notifies sellers when decision-makers enter and exit
their accounts so they can be proactive in their engagement with
the right message at the right time.
“With the Great Resignation under way, personnel movement is at
an all-time high,” said ZoomInfo Founder and CEO Henry Schuck. “We
developed this feature with our own sales reps in mind, as Tracker
has already helped them stay on top of changes within our customer
accounts. We continue to innovate features and functionality that
deliver value for the individual sales rep. While we’re fortunate
to have loyal buying champions who insist on bringing ZoomInfo into
their new roles, we wanted to empower our customers to ensure that
they don’t miss a selling opportunity when their own champions take
new jobs.”
Existing users who switch to new organizations can be some of
the warmest leads on a sales team’s radar, especially considering
that new hires who also control a budget will make most of their
budget decisions within their first 90 days at the company. When a
brand champion switches jobs, it creates a unique opportunity for a
sales rep to generate new business.
Sales teams currently have limited visibility into personnel
movement, and are often relegated to a painstaking, inaccurate –
and potentially off-putting – method of tracking their buyers’
movement on social media. With Tracker pinpointing where key buyers
with pre-existing relationships have landed, sales reps can act
quickly on new opportunities.
Often, the first rep to contact a buyer in their new role wins
the contract. Tracker enables reps to be first to act by engaging
these contacts within the first 90 days, converting warm leads into
new business, on top of reps keeping the incumbent account under
contract as well.
To learn more, visit the Tracker landing page.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market
software, data, and intelligence for more than 25,000 companies
worldwide. ZoomInfo’s revenue operating system, RevOS, empowers
business-to-business sales, marketing, operations, and recruiting
professionals to hit their number by pairing best-in-class
technology with unrivaled data coverage, accuracy, and depth of
company and contact information. With integrations embedded into
workflows and technology stacks, including the leading CRM, Sales
Engagement, Marketing Automation, and Talent Management
applications, ZoomInfo drives more predictable, accelerated, and
sustainable growth for its customers. ZoomInfo emphasizes GDPR and
CCPA compliance. In addition to creating the industry’s first
proactive notice program, the company is a registered data broker
with the states of California and Vermont. Read about ZoomInfo’s
commitment to compliance, privacy, and security. For more
information about ZoomInfo’s leading go-to-market software, data,
and intelligence, and how they help sales, marketing, operations,
and recruiting professionals, please visit www.zoominfo.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220301005292/en/
Media Rob Morse Manager, Communications 541-556-9387
pr@zoominfo.com
ZI Corp (MM) (NASDAQ:ZICA)
Gráfico Histórico do Ativo
De Fev 2025 até Mar 2025
ZI Corp (MM) (NASDAQ:ZICA)
Gráfico Histórico do Ativo
De Mar 2024 até Mar 2025